Plan, execute, and optimize email campaigns that drive engagement, nurture leads, and improve customer retention. Collaborate across teams to deliver personalized, impactful email marketing experiences to our audience. Own the email strategy and be a key driver of overall marketing performance.

Work as an account manager in our Email department leading client calls, developing and explaining email strategy, communicating with the client, setting content calendars and goals, proofing and editing compelling emails, managing client approvals, executing email production, analyzing results, and optimizing based on performance and client feedback.

The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. This role involves innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders to further innovate strategy.

Execute regional growth campaigns with stakeholders to meet business objectives; drive growth marketing promotions across CIS/CEE targeting user stickiness and platform ecosystem usage; establish marketing best practices using data insights; measure metrics progress; develop strategies to maximize client value through segmentation and user journeys; increase user funnel conversion; monitor campaign results and drive platform innovations.

Play a key part in shaping the patient experience by ensuring patients get the right message via the right channel at the right time and will be fundamental in helping create and scale a best-in-class lifecycle marketing program at Rula. You’ll lead the development and execution of multi-channel lifecycle strategies (email + SMS primarily) to improve the speed and quality of patient access to mental healthcare.