Source Job

United States Unlimited PTO

  • Own patient and market insight, positioning, messaging, and patient experience lifecycle to drive activation and retention.
  • Collaborate with product, growth, marketing, clinical, and operations to lead go-to-market for new features and service lines.
  • Build and run message and creative testing with statistical discipline, measuring impact across conversion, activation, and retention.

Product Marketing Customer Research Messaging Data Analysis Go-to-Market Strategy

11 jobs similar to Director of Product Marketing

Jobs ranked by similarity.

$220,000–$270,000/yr
US

  • Leads Patient marketing strategies for COMP360, inclusive of digital/media efforts and patient support materials.
  • Partners with Commercial Operations, Sales Leadership, and Medical Affairs to drive Patient awareness.
  • Owns creation of marketing materials that educate Patients and Care Partners on COMP360's value proposition.

Compass Pathways plc is a biotechnology company dedicated to accelerating patient access to evidence-based innovation in mental health. The Company is headquartered in London, UK, with offices in New York City in the US and focuses on developing novel treatments that have the potential to improve the lives of those who are suffering with mental health conditions.

US

  • Lead product strategy and execution across clinical and technology platforms, owning the roadmap and team growth.
  • Develop deep understanding of patient and clinician experiences to inform product decisions and build partner relationships.
  • Partner with engineering to define requirements, manage delivery, and establish data-driven product practices.

Knownwell provides weight-inclusive healthcare, offering weight management, primary care, nutrition counseling, and health coaching. Backed by $50M in funding from CVS Health Ventures, a16z Bio + Health, and others, the company is a fast-growing startup expanding nationwide.

$150,000–$160,000/yr
US

  • Lead and inspire a team of Patient Support Specialists.
  • Establish and refine team KPIs related to outreach volume and scheduling conversions.
  • Partner with clinical, engagement, and product teams.

Zócalo Health is the first tech-driven provider built specifically for Latinos, by Latinos. They are developing a new approach to care that is designed around shared and lived experiences and brings care to the community. The company was founded in 2021 and is backed by leading healthcare and social impact investors.

$180,000–$200,000/yr

  • Own Product Marketing strategy and positioning for HHAeXchange’s provider business.
  • Define scalable operating models, frameworks, and AI-enabled workflows.
  • Own go-to-market strategy and execution for new products and major releases.

HHAeXchange is a leading technology platform for home and community-based care. They aim to create an end-to-end homecare solution connecting patients, personal care providers, managed care organizations, and states.

US

  • Own the platform growth engine to drive acquisition, conversion, and retention across paid search, social-to-web, and partner inbound.
  • Lead the content engine, including storytelling templates, email programs, and editorial direction to turn attention into action.
  • Manage user support and customer success, building self-service resources and closing feedback loops with product.

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle root causes of major problems. With a passionate team of over 1,300 employees, we drive innovative solutions to complex social challenges.

$175,000–$200,000/yr
US Unlimited PTO

  • Own the strategy and execution of Pair Team's commercial marketing and content engine.
  • Drive B2B marketing that accelerates pipeline and market expansion across health plan, health system, network, and state partnerships.
  • Build a content strategy that wins on SEO, social, and earned media to establish Pair Team as the category-defining voice in AI-powered care delivery.

Pair Team is a mission-driven healthcare company that delivers whole-person care for Medicaid and Medicare patients. Their AI-powered virtual care platform integrates primary care, behavioral health, and social services to drive better outcomes.

US Unlimited PTO

  • Own Marketplace product strategy, translating business goals into a prioritized backlog and delivery plans.
  • Drive member engagement and behavior change by optimizing healthcare spend across save, spend, and invest journeys.
  • Partner cross-functionally with Engineering, UX, Marketing, and Compliance to scale a high-growth ecosystem.

HealthEquity is a healthcare financial technology company that empowers consumers to save and spend healthcare dollars wisely. They are a publicly traded company with a mission-driven culture focused on innovation and member outcomes.

US Unlimited PTO 12w maternity 12w paternity

  • You will build the PMM function from scratch, creating messaging, tools, and launch infrastructure that helps customers choose Campminder and feel confident.
  • You will own the go-to-market narrative for product launches, partnering with customer success and product to ensure clear and timely messaging.
  • You will lead positioning and messaging strategy for AI-powered features, translating technical capabilities into outcome-focused language for non-technical audiences.

Campminder builds software for summer camps, enabling meaningful experiences for kids. With over 20 years of experience, the company is stable, profitable, with a loyal customer base, and has been listed on Outside Magazine's 50 Best Places to Work for 8 consecutive years.

United States

  • Partner across technology teams, clinical operations, marketing, and leadership throughout the full product lifecycle.
  • Translate business goals, user needs, and stakeholder input into clear requirements, user stories, and acceptance criteria.
  • Conduct user and customer discovery, market research, and competitive analysis to inform product decisions.

CareTalk Health is a fully remote, nationwide virtual medical practice that partners with Medicare Advantage plans to deliver Annual Wellness Visits and close care gaps. As a fast-growing telehealth organization, we are committed to creating an inclusive environment and offer high-quality virtual care at scale.

Unlimited PTO

  • Own launch execution across the partner portfolio, managing timelines, stakeholders, and deliverables from kickoff through post-launch.
  • Write and manage partner communications including press releases, case studies, newsletters, social posts, and joint announcements.
  • Build and maintain partner-facing enablement materials such as decks, one-pagers, battlecards, training content, and RFP marketing inputs.

Hiya uses AI voice technology to analyze 28+ billion calls monthly, protecting over 550 million users and 800+ businesses from spam, scams, and AI manipulation. They partner with global telecom leaders like AT&T, Samsung, and British Telecom, and are growing 40%+ year over year with a team of over 200 employees. The culture is transparent, autonomous, and values ownership, leadership, and continuous improvement.

US

  • Build Ceresti's marketing function as we move into our next phase of hypergrowth.
  • Build the brand, demand engine, and content infrastructure that fuels growth across our B2B sales motion and our emerging direct-to-consumer channel.
  • Lead a small, high-leverage team managing limited marketing agency resources, support client-facing marketing needs, and operate as the connective tissue between strategy, sales, clinical, and product.

Ceresti Health is rewriting how the U.S. healthcare system manages dementia. Their digital health programs deliver guaranteed outcomes, including >40% reductions in medical costs, by putting the activated family caregiver at the center of care teams.