The Paid Media Strategist will drive global paid media execution and strategy across paid social, programmatic platforms, and emerging channels like connected TV (CTV). You’ll plan and optimize full-funnel paid campaigns that engage high-value accounts, fuel lead generation, and support targeted regional growth. You’ll work closely with content, design, regional marketing, and sales teams to deliver personalized, high-performing media programs.

The Senior Director will lead strategic direction across all media channels including paid social, paid search, video, programmatic, among others, while providing vision and leadership for their team. The ideal candidate demonstrates thought leadership in media innovation, can translate performance data and industry trends into actionable strategies, and inspires teams to exceed client expectations.

This is a four week educational program designed to give college students, recent graduates, and those looking to shift into the industry the opportunity to learn from marketing experts and leaders from Wpromote. Twenty chosen participants will learn from Wpromote's experts in live virtual sessions for a four week program, exploring two key digital marketing channels. This is a virtual educational program and participation is voluntary.

The Growth Marketing Specialist manages all Paid Search, Paid Social and Programmatic activities for a portfolio of college/university online programs on the Google, Microsoft/Bing, Facebook/Instagram, and LinkedIn advertising platforms. Responsibilities include keyword creation, creation and editing of ad copy, sourcing of creative images and videos, trafficking landing pages, review and analysis of landing page performance metrics, budget management, and overall optimization of campaigns.