In this Marketing Analytics role your mandate will be to drive data driven decisions in our Paid Media strategies across search, social, affiliates and other paid media platforms. You’ll play a critical role in helping us optimize our media investments, improve our customer acquisition efficiency, and drive smarter decision-making with data.

Oversee all SEM campaigns within the organization to ensure consistent set up, execution and management with best practices followed. Manage day-to-day campaign activity for various clients within the platform to include updating links, managing ongoing bids, spend tracking, and proper tracking code campaign set-up. Monitor, analyze, and report on campaign performance and KPIs; use data to refine and optimize marketing strategies.

The Client Insights & Delivery Analyst will be part of a fast-paced team responsible for dealing directly with media companies and their agency/advertiser clients on a daily basis to understand an advertiser’s campaign, advising on survey or study setup, and providing analysis on the campaign’s performance, all while maintaining a high level of quality assurance throughout each step of the process. As an Analyst on the CID team, you may design studies to measure ad effectiveness on media platforms of all kinds from digital, to social, to streaming, to podcasting, and beyond.

Own and operate our advanced and proprietary experimentation engines, roadmaps, and methodologies for advertising and content. This role will report directly to our Chief Marketing Officer and will be the SME for marketing experimentation across our company. Work with a talented team of executives and experts, deliver causal learning and solve practical causal challenges at scale.

Crucial in driving data-driven decision-making within the marketing department, this role analyzes channel mix, marketing spend, customer behavior, and campaign performance to provide actionable insights that optimize marketing strategies and drive business growth. The ideal candidate will have a strong analytical background and excellent communication skills.

The Senior Marketing Analyst is a part of the Marketing Intelligence team, whose mandate is to help the Marketing Team dig into the marketing data sourced from multiple systems such as: Salesforce, Eloqua, Netsuite, Google Analytics, etc. This data is used to understand how we’re effectively connecting and converting customers, and more importantly, ways we may be missing the mark to guide the course of strategy.

Analysts are the execution engine for our Channel and Customer Research offering. You will map the expert universe for assigned verticals, source and vet high-value channel partners and customers, build long-term relationships with key channel sources, and coordinate and monitor interviews. This role blends investigative research, stakeholder management, and rapid-fire project execution.

Enhance the quality, integrity, and consistency of marketing data collection and movement across various applications (marketing automation platforms, customer data platforms, and CRM platforms, etc.) and oversee omnichannel marketing campaign audience development. This role will involve developing and maintaining data dictionaries, developing and managing audience segments, and collaborating with cross-functional teams to optimize marketing data processes and relevant systems.

Penta’s Intelligence division is hiring interns to support the next-generation news monitoring service using both talent and technology. This service informs the decision-making cycle for media engagement and improve planning, feedback, and reporting for public affairs and communications teams. This full-time, paid internship offers candidates interested in media research, insights, and analytics the opportunity to build foundational skills in media relations.

Lead media testing and measurement strategies to measure incrementality through campaign and customer analysis. Use data effectively to measure media performance. Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs. Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.