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$65,750–$184,950/yr
India Unlimited PTO 16w maternity 16w paternity

  • Lead high-impact GTM strategy initiatives across Product, Sales, Marketing, Partnerships, Customer Success, and Revenue Operations.
  • Design scalable operating models, governance frameworks, and launch processes for a global revenue organization.
  • Serve as strategic advisor to senior leadership, driving cross-functional alignment and measurable commercial impact.

Go-to-market Strategy Data Analysis Financial Modeling Stakeholder Management Cross-functional Leadership

13 jobs similar to GTM Strategy Principal

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$65,750–$184,950/yr
Global 16w maternity 16w paternity

  • Architect and lead high-impact GTM programs spanning product, sales, and partnerships.
  • Drive strategic ownership of transformative initiatives shaping revenue growth.
  • Collaborate across enterprise-wide functions to align senior stakeholders.

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease, making it possible for businesses of all sizes to recruit, pay, and manage international teams. With a future-focused work culture, the team works asynchronously around the world, with employees on 6 continents.

India

  • Act as a strategic thought partner to the India General Manager, driving growth initiatives and operational efficiency.
  • Own critical growth initiatives from concept to execution, working across functions like Legal, Marketing, and Product.
  • Analyze market signals and monitor KPIs to identify opportunities and risks for the India business.

The company is a fast-moving AI business. It fosters a high-trust, high-impact environment with significant ownership and autonomy.

$165,000–$210,000/yr
US 24w maternity 24w paternity

  • Develop and execute comprehensive GTM strategies aligned with company objectives and regional market needs.
  • Oversee analytics frameworks to measure GTM effectiveness and ROI, using data-driven insights.
  • Act as primary liaison between central GTM strategy team and regional leaders, adapting strategies to local conditions.

Smartsheet empowers teams to manage work and scale solutions with AI agents. They are a large company with a culture of impact and innovation, supporting diverse perspectives.

$117,000–$167,000/yr
Canada

  • Own the go-to-market for a product line or segment end to end, from rollout design through adoption tracking.
  • Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy.
  • Build and maintain materials, processes, and playbooks the field needs, using data to flag risks early.

Affirm is a financial technology company that offers buy now, pay later services with no hidden fees or compounding interest. It is a remote-first company with a people-first culture and competitive benefits including fully subsidized medical coverage.

India Unlimited PTO

  • Own and execute high-impact growth initiatives to drive revenue and business outcomes.
  • Use data-driven insights to design experimentation frameworks and optimize business performance.
  • Collaborate with senior leadership to shape revenue strategies and build scalable processes.

This role is posted on behalf of a partner company that manages all applications and next steps. It is a remote-first technology environment with a focus on growth and scalability.

US Unlimited PTO 16w maternity 16w paternity

  • Own top-of-funnel operations including lead routing, territory management, and AE coverage strategies.
  • Lead initiatives to improve pipeline coverage, seller productivity, and GTM efficiency through data analysis and cross-functional collaboration.
  • Partner with sales leadership and field teams to design scalable processes and ensure high-quality coverage for upmarket sellers.

Vanta is a trust management platform that helps businesses earn and prove trust by enabling continuous security monitoring. The company has a kind and talented team, is committed to hiring diverse talent, and offers a remote-friendly culture with offices in multiple global locations.

$48,075–$48,075/yr
India 5w PTO

  • Lead the India go-to-market strategy, including brand, demand generation, and product marketing.
  • Own marketing operations, automation, and performance tracking to optimize ROI.
  • Develop strategic partnerships and manage PR, webinars, and community-building programs.

Jobgether is an AI-powered job matching platform that connects candidates with opportunities. They focus on efficient, fair, and data-driven recruitment processes.

$132,000–$147,000/yr
Global Unlimited PTO 16w maternity 16w paternity

  • Shape the strategy and execution of marketing operations within a fast-growing, globally distributed organization.
  • Take ownership of complex operational challenges and translate business needs into scalable product solutions.
  • Collaborate with cross-functional teams to improve processes, systems, automation, and data-driven decision-making.

This position is listed on behalf of a partner company via Jobgether, which uses AI-powered matching to connect candidates with hiring organizations. Jobgether is a platform that facilitates job applications and focuses on efficient, fair hiring processes.

Global Unlimited PTO 17w maternity 17w paternity

  • Own positioning and messaging for Paddle's product suite, translating complex capabilities into compelling narratives.
  • Drive end-to-end go-to-market strategy for major launches, aligning with Product, Sales, and Marketing to achieve commercial outcomes.
  • Enable the commercial team with sales materials, training, and competitive insights while measuring impact through data.

Paddle provides digital product companies with a merchant of record payment infrastructure, simplifying complex stacks. They serve over 6,000 sellers globally and are backed by major investors, fostering a transparent and collaborative culture.

Germany

  • Lead go-to-market strategies for a portfolio of technology products, aligning product value with customer and business needs.
  • Translate complex technical concepts into compelling stories and value propositions for developers, technical users, and enterprise decision-makers.
  • Use data, experimentation, and automation to continuously improve campaigns, messaging, and marketing performance.

Jobgether uses AI-powered matching to connect candidates with jobs. It is a small, remote-first company focused on efficient hiring and data privacy.

$92,000–$120,000/yr
US

  • Lead end-to-end go-to-market planning and execution for new products and features.
  • Gather customer, market, and competitive insights to inform product and sales strategy.
  • Create high-impact sales enablement tools and deliver training to customer-facing teams.

Xplor provides cloud-based, intuitive technology solutions for small and medium-sized businesses to manage business operations and payments. The company has over 130,000 customers in 72+ countries and is backed by world-class investors.

US Unlimited PTO

  • Act as the connective tissue between Product and Commercial teams, leading end-to-end launch planning and cross-functional go-to-market efforts.
  • Mine market insights and customer data to refine product positioning, messaging, and strategies that drive adoption and revenue.
  • Equip commercial teams with training, resources, and enablement materials while monitoring performance indicators to optimize growth.

3E is a mission-driven company dedicated to creating a safer and more sustainable world by offering award-winning regulatory intelligence and AI solutions. With over 35 years of experience and a global presence, they combine startup agility with the stability of an industry leader, empowering customers with innovative compliance solutions.

$163,200–$240,000/yr
US Unlimited PTO 20w maternity 20w paternity

  • Own the commercialization of a portfolio of products, collaborating with cross-functional teams to develop go-to-market strategies and launch new products.
  • Define product pricing, packaging, and structures to achieve growth objectives.
  • Conduct comprehensive market, industry, and competitive research.

Marqeta is a pioneer in embedded finance, providing a card issuing platform that enables companies to issue cards and manage payments in real time. The company is publicly traded, with a Flex First work culture and its products used by millions of Americans.