This position is needed to lead Twilio’s integrated campaigns motion designed to bring awareness to and generate pipeline for Twilio’s communications and data solutions. The Senior Manager is responsible for owning, developing and executing campaigns that drive awareness, capture demand and deliver pipeline for our NAMER market. This role is highly cross-functional, working closely with various teams to design campaigns that deliver on shared objectives.

Work with business marketing to design, execute and track integrated multi-channel marketing campaigns and direct sales campaigns. Optimize demand generation campaign delivery from segmentation through to sales acceptance processes using data, analytics and automation capabilities. Manage E2E marketing funnel into sales pipeline from digital campaigns.

The Senior Associate, Demand Generation will own multi-channel engagement initiatives to reduce churn, execute cross-sell and upsell campaigns, and collaborate with Account Management, Customer Success, and Product Marketing teams. The ideal candidate is a strategic, proactive problem solver who thrives in a fast-paced environment. They are highly collaborative, detail-oriented, and passionate about using marketing to strengthen customer relationships and drive revenue growth.

As a Sr. Marketing Specialist, you'll drive impactful marketing campaigns. You'll be at the heart of strategic planning and execution, providing invaluable support across all marketing functions, managing timelines, and ensuring clear communication across teams. You’ll also play a crucial role in tracking budgets, refining processes to boost our team's overall impact.

Implementing marketing campaigns by assembling plans and objectives, creating schedules, organizing, reporting data, and tracking progress. Collecting, analyzing, and processing large amounts of data. Managing workflow to ensure timely delivery on projects. Crafting clear and compelling internal and external communications.

As a Senior Growth Marketing Manager, you will orchestrate marketing campaigns to drive brand awareness, demand and customer engagement. You'll develop strategic marketing campaigns aligned with business objectives and collaborate with cross-functional teams. You will also implement tracking mechanisms to monitor campaign performance and measure ROI.