Source Job

US

  • Own go-to-market for city/state launches: audience, channels, budget, timeline, enrollment targets.
  • Concept, launch, and optimize multi-channel campaigns across paid/organic social, search, creators, and non-traditional digital channels.
  • Set up tracking and reporting that ties spend to enrollments, while managing compliance and approvals.

Digital Marketing Paid Social Paid Search Campaign Strategy Performance Tracking

20 jobs similar to B2B2C Marketing Lead (Contract)

Jobs ranked by similarity.

Global

  • Own every paid platform including LinkedIn, Google, Meta, Reddit, and offline tests with strategy, setup, targeting, and optimization.
  • Develop the test program with budgets, hypotheses, and verdict dates for every test, killing fast and scaling what works.
  • Report weekly on spend, leads, SQLs, pipeline, and cost per SQL by channel and test with honest, sourced, reproducible numbers.

AiPrise is the global compliance platform for companies that operate across borders, covering the full KYB lifecycle in a single API with AI agents. A YC company (S22) and Series A backed by Headline, they are growing fast with customers including Meta and Bridge.

US Unlimited PTO

  • Own and optimize paid campaigns across Meta, TikTok, Google, and CTV against CAC and efficiency goals.
  • Translate performance data into clear recommendations on budget, bidding, targeting, and channel mix.
  • Build testing roadmaps and reporting while navigating healthcare advertising policies with Legal and Compliance.

Found is transforming personalized weight care with an evidence-based platform combining medicine, coaching, and community. It has served over 250,000 patients and is backed by $130M+, with a remote-first, collaborative culture.

Global Unlimited PTO

  • Lead LinkedIn programs and run paid media across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.
  • Own the channel end-to-end: planning, creative briefing, building, QAing, targeting, pacing, testing, reporting, and optimizing.
  • Translate Sales and Demand Gen goals into plans by stage, persona, and segment.

Constructor is the next-generation platform for search and discovery in ecommerce, built to explicitly optimize for metrics like revenue, conversion rate, and profit. We're a passionate team who love solving problems and want to make our customers' and coworkers' lives better, valuing empathy, openness, curiosity, and continuous improvement.

$70,000–$80,000/yr
US Unlimited PTO

  • Support client relationships and account execution, partnering with Account Strategists to manage day-to-day needs and timelines.
  • Coordinate creative workflows, track assets and approvals, and keep campaigns on schedule.
  • Analyze performance insights, support creative testing, and prepare client-facing reports and presentations.

New Engen is a digital marketing agency integrating media, creative, analytics, and retail to grow brands. Donut Studios, its in-house creative studio, is a collaborative team of strategists and creators who build with purpose.

$105,000–$120,000/yr
US Unlimited PTO

  • Own client success across directly managed accounts and those overseen by direct reports, with accountability for performance, satisfaction, retention, and growth.
  • Apply hands-on, cross-channel expertise across Google Ads, Microsoft Ads, LinkedIn, Meta, and emerging paid media channels.
  • Lead, coach, and develop direct reports while acting as the first point of escalation for account and team challenges.

The partner company provides performance marketing services, managing paid media campaigns for a diverse portfolio of clients. It fosters a collaborative, remote-first culture with a focus on strategic ownership and hands-on digital marketing.

$90,000–$115,000/yr
US

  • Lead paid social strategy and campaign execution for healthcare and pharma accounts.
  • Oversee team development, client relationships, and campaign financial stewardship.
  • Drive innovation through test-and-learn frameworks and emerging platform adoption.

Real Chemistry is a global healthcare communications and marketing agency serving pharma and biotech clients. It fosters an innovative, people-centered culture and is Great Place to Work certified.

$60,000–$70,000/yr
US

  • Lead paid social strategy and execution across a client portfolio, ensuring performance meets or exceeds efficiency, growth, and budget goals.
  • Develop platform-specific optimization and monitoring strategies across Meta, TikTok, Snapchat, Pinterest, and Reddit.
  • Mentor team members and contribute insights to client deliverables, including roadmaps, dashboards, and business reviews.

DEPT is a Growth Invention company that helps ambitious brands grow faster at the intersection of technology and marketing. With over 4,000 specialists, it delivers services across Brand & Media, Experience, Commerce, CRM, and Technology & Data, fostering a culture of curiosity, collaboration, and impact.

$160,000–$190,000/yr
US 10w paternity

  • Own paid acquisition end-to-end: channel mix, budget, campaigns, creative, and agency relationships.
  • Manage eight-figure media budget across paid search, social, programmatic, and new channels.
  • Launch new channels zero-to-one and manage Google Ads and Meta campaigns hands-on.

Evolve is a vacation rental company on a mission to make vacation rental easy for everyone. The team is high-performing, customer-obsessed, and runs on curiosity, communication, and accountability.

$59,000–$59,000/yr
US

  • Build, traffic, and optimize paid digital campaigns across Meta, LinkedIn, and Google Ads.
  • Produce campaign content and coordinate creative production with designers and video vendors.
  • Manage day-to-day client projects, budgets, workplans, and performance reporting.

BWF Zuri is the nonprofit sector's most comprehensive fundraising consulting firm, helping organizations strengthen fundraising performance and donor relationships. Established in 2026 by combining two established firms, it values potential, curiosity, and an inclusive workplace culture.

US

  • Own the paid amplification layer that supports organic content and creator output, ensuring reach through smart amplification.
  • Build and operate the programmatic amplification engine that responds to real-time performance thresholds in lockstep with programming.
  • Set and manage the paid boosting budget, prioritizing CPM-based media buys over CPA/CPC structures.

Fanatics is building a leading global digital sports platform, offering products and services across commerce, collectibles, and betting & gaming to sports fans worldwide. With more than 22,000 employees, the company is committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Mexico

  • Execute retail media and paid search campaigns based on established strategies and senior team guidance.
  • Support campaign setup, performance tracking, reporting, and client deliverables.
  • Develop expertise in search best practices while collaborating with cross-functional teams.

Pacvue is a commerce operating system unifying retail media, commerce management, and measurement across 100+ marketplaces. They empower over 70,000 brands, agencies, and sellers with an inclusive, innovation-driven global culture.

$130,000–$140,000/yr
US

  • Own paid acquisition across Google, Meta, Reddit, TikTok, and emerging channels for consumer and business audiences.
  • Plan, launch, and optimize campaigns against acquisition cost and revenue targets, deciding where the next dollar should go.
  • Help lead affiliate partnerships as a performance channel, working with partners on offers, creative, and tracking.

Optery is a privacy and security company that helps consumers and businesses remove personal data from the internet. It is a fully-remote global team with a culture of diversity and equal opportunity.

$39,000–$45,500/yr
Global

  • Coordinate organic promotion across forums, Reddit, Facebook groups, and Discord while respecting community rules.
  • Manage paid advertising campaigns on Facebook, Reddit, and other platforms, including budgets, targeting, and optimization.
  • Develop partnerships, sponsorships, giveaways, and content across social channels to drive user growth and subscriptions.

Hefty.gg is a gaming rewards platform that connects with online communities to grow users and subscriptions. As a growing startup, the team values creativity, independence, and ownership, offering a hands-on role with direct impact.

$110,000–$145,000/yr
US

  • Lead paid media strategy, creative execution, and performance optimization across a portfolio of brands.
  • Oversee media investments across search, social, programmatic display, video, and publisher channels to drive pipeline growth.
  • Manage budgets, external agencies, and a direct report while integrating AI into targeting, creative, and measurement.

The company is a performance-oriented marketing organization operating across a diverse portfolio of brands, focused on paid media and demand generation. It fosters a collaborative, fast-evolving environment where innovation, accountability, and measurable impact are central.

US Canada Unlimited PTO

  • Own paid media strategy and execution across Google Ads and LinkedIn, managing budgets, audiences, and creative testing.
  • Build and execute organic SEO and AI search programs, including technical foundation, keyword strategy, and content briefs.
  • Own conversion optimization through landing pages, A/B testing, funnel optimization, and measurement reporting.

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. As a remote-first company, they are committed to continuous improvement and experimentation, empowering high performing individuals to deliver the best products.

$80,000–$100,000/yr
US Unlimited PTO 12w maternity 4w paternity

  • Own paid media campaigns from planning and launch through daily optimization, starting with Meta and expanding to additional channels based on performance and business needs.
  • Analyze channel and blended performance to improve CAC, ROAS, lead quality, revenue, and profitability while keeping spend on pace.
  • Maintain reliable tracking across pixels, tags, UTMs, and server-side conversion APIs, and run structured tests across creative, audiences, and funnels.

ACQ is a holding company that acquires and operates businesses; this role is for one of its portfolio companies seeking to scale through paid media. The portfolio team values data-driven decision-making, collaboration, and disciplined experimentation.

Global

  • Turn marketing priorities into plans with clear budgets, timelines, and success metrics, owning execution end-to-end.
  • Personally run campaigns in your strongest channels using LLMs and automation, while managing contractors and internal contributors.
  • Track spend, lead quality, and pipeline contribution to recommend what to improve, scale, or stop.

P2P.org is the largest institutional staking provider with over $10B in TVL and a 20%+ market share in restaking, offering staking, restaking, and yield products to crypto platforms. The company unites talented individuals globally in a distributed, ownership-driven culture that is passionate about decentralized finance.

US Unlimited PTO

  • Own and scale full-funnel growth strategy across Patiently, including paid media and CRO.
  • Lead hands-on execution across Meta and Google, from campaign architecture to daily optimization.
  • Build reporting frameworks and turn performance data into clear, actionable insights.

Health-E Commerce operates FSAStore.com and is launching Patiently, a telehealth brand for FSA-eligible weight loss and wellness care. It is a remote-first company within the US with a fast-paced, entrepreneurial culture where employees have real ownership.

$140,000–$170,000/yr
North America Unlimited PTO

  • Own and scale paid social acquisition across Meta and TikTok to drive efficient customer growth.
  • Manage full-funnel performance, including lead quality, conversion costs, and revenue outcomes.
  • Build AI-powered workflows and rigorous experimentation to optimize campaigns and creative.

Owner is an AI-native system that helps local business owners succeed, starting with restaurants, by powering their website, online ordering, CRM, POS, and more. The company is a remote-first global team of low hundreds, backed by top talent from Shopify, HubSpot, DoorDash, and Stripe.

Global 4w PTO

  • Own and scale paid acquisition across Meta, TikTok, Snapchat, and native channels to hit aggressive growth targets.
  • Monitor performance daily using GA4, Voluum, and internal dashboards, optimizing CPA, ROAS, and retention.
  • Drive creative briefs, landing page tests, and automation systems to scale from 50M to 100M+ users.

EverAI builds the world's largest AI companionship platform, powered by its proprietary safety and moderation system, EverGuard. They are a fully remote team of about 100 ambitious, hardworking people focused on scaling world-first AI products.