Install what are effectively vertical-level founders (“vertical launchers,” in our lingo) that push through ambiguity. Run a ~2-week motion where you exclusively speak to operators and professionals in a shortlist of potential next verticals to get signal on the size and quality of the next opportunity. Build repeatable growth motions on both sides of the marketplace.

A Business Development Representative (BDR) plays a crucial role in driving a company's growth by identifying and qualifying potential leads, initiating contact with prospective clients, securing sales calls and nurturing relationships to generate sales opportunities. He/ she should conduct market research, employ various outreach strategies and work closely with sales and marketing teams to align strategies. The primary goal of a BDR is to expand the company's customer base