Execute retention programs across upgrades, loyalty campaigns, coupons, and operational initiatives.
Own day-to-day deliverables and partner with channel managers to drive performance.
Support performance reporting and identify optimization opportunities.
IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and consumers through beauty membership. We are a remote-first company with a culture of connection, offering virtual activities, offsites, and professional development.
Lead the strategy, evolution, and performance of the member engagement ecosystem, driving growth in customer lifetime value (LTV).
Wild Alaskan Company aims to accelerate the transition to sustainable food systems by fostering relationships between people, wild seafood, and the planet. They deliver wild-caught, sustainable seafood to households across the United States in a fully-remote, fast-paced, and fun working environment.
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
Define messaging framework and narrative strategy that guides channel copy
Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.
Own the full email and SMS calendar across all business units.
Build, scale, and optimize the full automation architecture.
Own the CDP and predictive intelligence platforms as strategic assets.
Sur La Table is a company centered around community, culinary joy, and celebration. New team members are welcomed and inspired by wellness events, inclusive stories, and personal touches.
Lead global e-commerce strategy, owning revenue growth and profitability objectives.
Develop customer acquisition, retention, and loyalty programs to enhance lifetime value.
Oversee digital performance metrics and translate insights into actionable growth strategies.
Our partner is a fast-growing international brand in the luxury consumer sector, operating in a highly entrepreneurial and collaborative environment. The company is focused on accelerating digital growth and profitability through innovation and operational excellence.
Set the strategic roadmap and quarterly OKRs for lifecycle marketing, impacting retention and revenue.
Own multi-step flows and campaigns like onboarding, replenishment, VIP treatment, and churn prevention.
Translate data into actionable insights and strategies that deliver strong business outcomes and inform forecasting.
Pendulum is improving physical and mental health by restoring and enhancing the human microbiome. Their medical probiotics have transformed the consumer probiotics market, and they earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.
Analyze churn patterns across multiple brands and identify at-risk segments.
Audit customer lifecycle and own initiatives to improve onboarding and activation.
Run experiments on retention strategies and build automations to support at scale.
Foxelli Group builds D2C e-commerce brands reaching millions and generating over $20M annually. The company fosters a culture of AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together.
Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization.
Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives.
Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics.
Mixlab is a fast-growing veterinary pharmacy. Their mission is to provide exceptional care for animals and those who care for them through personalized products and exceptional experiences. They are currently scaling their pet parent audience, and investing in the infrastructure to turn new customers into loyal, long-term ones.
Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable.
Own day-to-day execution of key prospect moments including lead nurture and trial conversion programs.
Monitor funnel performance and report on prospect metrics to support A/B testing and optimization.
Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere through seamless virtual visits. Backed by world-class investors and comprised of experienced startup founders, the team is scaling a compassionate pet care platform.
Lead the execution and optimisation of guest communication strategy across a portfolio of hotels and clubs.
Manage brand-level newsletters, oversee automated guest communications, and ensure data quality and segmentation standards.
Work closely with local hotel teams to maintain consistency across all guest-facing communications and produce monthly CRM performance reports.
Aethos is a young and dynamic hospitality company that curates extraordinary places and shared learning experiences, focusing on sustainability, well-being, and community. They are a small to medium-sized company with a culture that values personal impact and freedom from modern stresses.
Own the full lifecycle marketing strategy from first payment through payoff and beyond, driving borrower retention, repeat origination, and LTV.
Lead the evolution of next-best-offer logic, predictive modeling, and lead routing to match borrowers with the right product at the right time.
Drive rigorous experimentation and data-backed decision-making, balancing risk and return to optimize portfolio yield and repeat-borrow rate.
Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. The company has originated more than $6.5 billion in loans and is a 100% fully distributed workforce.