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Global

  • Develop and manage go-to-market strategies for new products.
  • Translate product and business strategy into clear marketing plans.
  • Partner with the SVP of Marketing to define positioning.

Product Marketing Go-to-market Growth Marketing Market Research Project Management

20 jobs similar to Product Marketing Manager

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US

  • Own the positioning and messaging of products.
  • Conduct research to discover user and buyer personas.
  • Build and execute go-to-market strategies.

Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly and fairly. They identify top-fitting candidates and share the shortlist with the hiring company, where the internal team manages the final decision and next steps.

$90,000–$112,000/yr
US

  • Work closely with the Product Team to develop pricing and positioning.
  • Integrate market research and planning to co-author market requirements.
  • Enable the sales organization with selling stories and competitor analysis.

Otter Products protects what’s important through industry-leading brands. From humble beginnings, they continue to drive growth through innovation and a sense of purpose and measure success by business results and the ability to give back to the communities.

US

  • Develop differentiated positioning and messaging for Provider Identity Intelligence solutions.
  • Translate complex technical capabilities into customer-centric business value.
  • Conduct market research on provider data challenges and trends.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US Unlimited PTO

  • Define, own, and execute the comprehensive GTM strategy for new products.
  • Guide a multidisciplinary project team across Product, Marketing, Design, and Engineering.
  • Cultivate and manage high-impact partnerships with external agencies to drive measurable growth results.

Greenlight is the leading family fintech company with a mission to help parents raise financially smart kids through its award-winning banking app for families. We serve more than 6 million parents and kids, providing tools to automate allowance, manage chores, set spend controls, and invest for their family’s future.

US Unlimited PTO

  • Lead the development and execution of go-to-market strategies for product launches.
  • Strategically create product messaging and positioning by conducting research.
  • Partner with the Sales and Customer Success teams to understand user pain points.

Turquoise Health is a Series C price transparency platform for finance leaders across healthcare. They power price transparency for 300+ enterprise organizations and are building the infrastructure for a more open, efficient healthcare marketplace, valuing transparency, empathy, and ownership.

US

  • Own and lead key areas of the core product experience.
  • Design systems that build trust, balance marketplace dynamics, and drive measurable outcomes.
  • Use data to size opportunities, uncover insights, and evaluate performance.

Kindred is a members-only home swapping platform that allows users to live a travel-rich lifestyle through community. As a global community of 300,000 members across 150+ cities, Kindred has raised over $150M in capital from Silicon Valley investors.

US

  • Leads global product marketing strategy, connecting product, sales, marketing, and customer insight.
  • Defines positioning, messaging, competitive intelligence, and go-to-market strategy.
  • Translates product innovation into market narratives, ensuring solutions are differentiated.

SuccessKPI is a global company focused on achieving success through unity. They value innovation, a strong work-life balance, and providing employees with opportunities to shape the future of the organization as a fully remote team, striving to create a diverse and dynamic culture.

$80,000–$95,000/yr
US

  • Steward product positioning, messaging, and narratives
  • Create materials to support go-to-market strategy and launch planning
  • Conduct customer, market, and competitive research

Energage helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 19 years of culture research and the results from 23 million employees surveyed across more than 70,000 organizations, Energage delivers the most accurate competitive benchmark available.

$115,000–$135,000/yr
US

  • Own messaging, positioning, and storytelling for a defined product area.
  • Lead go-to-market plans for features and launches (with guidance).
  • Build high-impact sales enablement and content.

Maven is the world's largest virtual clinic for women and families, with a mission to make healthcare work for all. They offer award-winning digital programs that provide clinical, emotional, and financial support all in one platform, trusted by over 2,000 employers and health plans.

US

  • Reinvent the online buying experience for dealerships.
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Jobgether is an AI-powered platform that ensures fast and fair application reviews by matching candidates with companies. They foster a collaborative and innovative work environment, as evidenced by the job description posted on behalf of a partner company.

US

  • Conducting 1-on-1 customer interviews and analyzing competitive intelligence.
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  • Defining the product roadmap based on OKRs and revenue targets.

Colibri is a pioneer of online professional education, introducing web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets, serving over 1 million customers annually, and employing more than 1,500 mission-aligned professionals.

US

  • Assist in developing product positioning, messaging, and value propositions for OpenX solutions
  • Support go-to-market initiatives, including product launches, campaigns, and sales enablement materials
  • Help create and update marketing collateral such as pitch decks, one-pagers, and case studies

OpenX is focused on unleashing the full economic potential of digital media companies by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers. OpenX has built a uniquely experienced team in designing and operating high-scale ad marketplaces, and it is constantly on the lookout for thoughtful, creative executors.

US

  • Define and own the product roadmap for campaign orchestration and workflow tools.
  • Partner with Marketing Operations to align platform capabilities with campaign processes.
  • Drive product adoption through intuitive design and continuous improvement strategies.

They are looking for a Senior Product Manager, and in this role, the employee will be instrumental in leading product management for AI-powered marketing campaign solutions. The company seems to have a collaborative and innovative work environment.

Europe Unlimited PTO

  • Jump into high-impact client projects, helping post-product market fit digital-first companies tackle strategic and executional challenges.
  • Bring clarity to chaos and orchestrate seamless execution, managing discovery and delivery for three streams at once, internally and externally.
  • Craft and communicate compelling product narratives, answering what job/problem does this solve, for whom, how big is the market/problem, what does success look like, and why does solving this matter.

Product People is the premier destination for Product Management services in Europe. They cover parental leaves, discover/deliver great products, and accelerate transformation by acting as bar-raising pacesetters. They have a Product community of 60,000 members to share knowledge generously whilst managing the unglamorous hands-on work of a Product/Program Manager or Product Ops, on an interim/fractional basis.

US

  • Drive GTM for product launches, owning positioning, messaging, and launch plans.
  • Build and maintain enablement resources for sales and CSM teams.
  • Partner with Customer Success and Client Marketing to identify expansion opportunities.

Breezeway's award-winning platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, they help thousands of short-term rental managers increase operational efficiency and boost service revenue. As a remote-first company, they prioritize collaboration, ownership, and building a team that genuinely enjoys working together.

US Unlimited PTO

  • Own positioning and messaging for Levanta across our ICPs, use cases, and product areas
  • Build and maintain our messaging architecture, including value props, proof points, differentiation, and objection handling
  • Create and scale core GTM assets including decks, one-pagers, battlecards, launch briefs, training materials, and demo narratives

Levanta is the leading affiliate marketing platform for marketplace sellers, helping Amazon and Walmart brands unlock a scalable, cost-effective marketing channel through direct affiliate partnerships. They have access to over 30,000 vetted publishers, influencers, affiliates, and media buyers.

US

  • Own positioning and client-facing content for new product launches.
  • Lead go-to-market execution for product releases and feature launches.
  • Monitor the competitive landscape and market trends.

Mural Health is a fast-growing clinical technology start-up that makes clinical trials easier for participants. They aim to eliminate any barriers participants or caregivers experience while being part of a clinical trial.

Europe

  • Lead product go-to-market and plan product launches for specified markets.
  • Track local marketing performance metrics and identify opportunities for improvement.
  • Build a deep understanding of customer needs and competitive dynamics.

Finom is a European tech startup headquartered in Amsterdam, revolutionizing financial solutions for entrepreneurs. They offer an all-in-one financial B2B platform integrating banking, accounting, financial management, and invoicing, supported by approximately $346 million in funding and prioritize innovation and user-centric solutions.

US

  • Lead global downstream marketing strategy for assigned product lines and platforms.
  • Own end-to-end lifecycle management for assigned products.
  • Lead global go-to-market planning, including launch strategy, pricing inputs, and promotional planning.

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis.

UK

  • Lead product strategy to attract new Partners and ensure their success.
  • Set and track KPIs/OKRs for your squad and manage trade-offs.
  • Iterate on onboarding to make Partners successful from day one.

UW aims to simplify utilities by offering them in one place, providing savings on energy, broadband, mobile, and insurance. They are focused on growth, aiming to double in size by attracting individuals who can contribute to their mission.