Steward product positioning, messaging, and narratives
Create materials to support go-to-market strategy and launch planning
Conduct customer, market, and competitive research
Energage helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 19 years of culture research and the results from 23 million employees surveyed across more than 70,000 organizations, Energage delivers the most accurate competitive benchmark available.
Own messaging, positioning, and storytelling for a defined product area.
Lead go-to-market plans for features and launches (with guidance).
Build high-impact sales enablement and content.
Maven is the world's largest virtual clinic for women and families, with a mission to make healthcare work for all. They offer award-winning digital programs that provide clinical, emotional, and financial support all in one platform, trusted by over 2,000 employers and health plans.
Leads global product marketing strategy, connecting product, sales, marketing, and customer insight.
Defines positioning, messaging, competitive intelligence, and go-to-market strategy.
Translates product innovation into market narratives, ensuring solutions are differentiated.
SuccessKPI is a global company focused on achieving success through unity. They value innovation, a strong work-life balance, and providing employees with opportunities to shape the future of the organization as a fully remote team, striving to create a diverse and dynamic culture.
Own positioning & messaging; define the 'why us' and maintain consistency across platforms.
Be the voice of the customer; conduct interviews and gather insights to identify conversion drivers.
Define and track key performance indicators using data and AI to enhance message testing.
They use an AI-powered matching process to ensure your application is reviewed quickly and fairly. They identify the top-fitting candidates and share this shortlist directly with the hiring company.
Lead the development and execution of go-to-market strategies for product launches.
Strategically create product messaging and positioning by conducting research.
Partner with the Sales and Customer Success teams to understand user pain points.
Turquoise Health is a Series C price transparency platform for finance leaders across healthcare. They power price transparency for 300+ enterprise organizations and are building the infrastructure for a more open, efficient healthcare marketplace, valuing transparency, empathy, and ownership.
Own and evolve the company’s product marketing strategy.
Conduct market & competitive research and develop a deep understanding of our customer’s needs.
Equip the GTM team with the right messaging, content, and tools.
Eve is redefining what’s possible in legal technology. Their mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow. They've raised over $160M from world-class partners and are growing fast.
Develop differentiated positioning and messaging for Provider Identity Intelligence solutions.
Translate complex technical capabilities into customer-centric business value.
Conduct market research on provider data challenges and trends.
Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.
Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.
Mediafly's platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. They are a fully distributed company with an HQ in Chicago, IL and have been recognized as a Best Place to Work.
Own ICP segmentation and prioritization using market research and customer data.
Craft compelling positioning and messaging tailored to target ICPs.
Design and execute go-to-market strategies to reach and convert target customers.
Medallion is a leading provider operations platform that eliminates administrative bottlenecks for healthcare organizations. They are ranked No. 3 on Inc. Magazine’s 2024 Fastest-Growing Private Companies in the Pacific Region and No. 5 on LinkedIn's 2024 Top Startups in the US, with a mission to transform healthcare at scale.
Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption
Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations
Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market
Webflow is building the world’s leading AI-native Digital Experience Platform as a remote-first company built on trust, transparency, and a whole lot of creativity. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, they empower teams to design, launch, and optimize for the web without barriers.
Translate clinical differentiation and platform capabilities into compelling narratives.
Drive go-to-market success by developing deep fluency in buying committees.
Ensure every customer-facing message reflects the business and human value.
Modern Health is a mental health benefits platform for employers, offering access to various resources within a single platform. They are the fastest entirely female-founded company in the U.S. to reach Unicorn status, with a culture centered around high empathy and accountability.
Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy.
Bring new Premium products or features to market. Support GTM motions for Premium’s small business products, Premium Company Page and Premium All-in-One, across in-product and marketing channels.
Own the messaging and storytelling strategy for small business owners and leaders. Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels.
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. They aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Own positioning and messaging for Levanta across our ICPs, use cases, and product areas
Build and maintain our messaging architecture, including value props, proof points, differentiation, and objection handling
Create and scale core GTM assets including decks, one-pagers, battlecards, launch briefs, training materials, and demo narratives
Levanta is the leading affiliate marketing platform for marketplace sellers, helping Amazon and Walmart brands unlock a scalable, cost-effective marketing channel through direct affiliate partnerships. They have access to over 30,000 vetted publishers, influencers, affiliates, and media buyers.
Conducting 1-on-1 customer interviews and analyzing competitive intelligence.
Focusing on experimentation and validating assumptions, iterating quickly.
Defining the product roadmap based on OKRs and revenue targets.
Colibri is a pioneer of online professional education, introducing web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets, serving over 1 million customers annually, and employing more than 1,500 mission-aligned professionals.
Translate product capabilities into outcome-driven messaging.
ChowNow is a leading player in off-premise restaurant technology, offering solutions across the digital dining experience. They support over 20,000 restaurants across North America and are committed to helping local restaurants thrive in the digital economy.
Define and lead the execution of the product roadmap.
Collaborate with cross-functional teams to enhance user engagement.
Optimize care delivery, ensuring effective and user-centered solutions.
Jobgether is a company that uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.
Define and evolve Highlight’s product positioning and market narrative.
Lead messaging and go-to-market planning for product launches and feature releases.
Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging.
They help consumer brands make better product decisions before they launch to market by testing product concepts, formulations, packaging, and messaging with real consumers. Highlight combines research expertise with AI-powered technology, enabling teams to run research-grade testing faster and at greater scale than traditional methods.
Work closely with the Product Team to develop pricing and positioning.
Integrate market research and planning to co-author market requirements.
Enable the sales organization with selling stories and competitor analysis.
Otter Products protects what’s important through industry-leading brands. From humble beginnings, they continue to drive growth through innovation and a sense of purpose and measure success by business results and the ability to give back to the communities.
Owns product strategy and roadmap for assigned product(s) or platform area.
Prioritizes the product backlog and accepts/rejects work against defined acceptance criteria.
Makes day-to-day trade-off decisions balancing user value, technical health, risk, and timeline.
Gilbane is a family-owned construction management firm that has been shaping communities since 1870. They are dedicated to building a diverse, inclusive and authentic workplace and are consistently recognized as one of the most reputable firms in the country.