Source Job

$175,000–$220,000/yr
US

  • Own ICP segmentation and prioritization using market research and customer data.
  • Craft compelling positioning and messaging tailored to target ICPs.
  • Design and execute go-to-market strategies to reach and convert target customers.

Market Research SaaS B2B Product Marketing Go To Market

20 jobs similar to Director of Product Marketing

Jobs ranked by similarity.

$80,000–$95,000/yr
US

  • Steward product positioning, messaging, and narratives
  • Create materials to support go-to-market strategy and launch planning
  • Conduct customer, market, and competitive research

Energage helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 19 years of culture research and the results from 23 million employees surveyed across more than 70,000 organizations, Energage delivers the most accurate competitive benchmark available.

US

  • Own end-to-end commercialization strategy and go-to-market planning for priority initiatives.
  • Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays.
  • Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers.

Ministry Brands provides SaaS operational management systems, payments platforms, digital engagement tools, and background screening solutions for faith-based, non-profit, and for-profit organizations. They serve over 95,000 customers and have been a trusted partner in digital transformation for over four decades.

$140,000–$170,000/yr
US Unlimited PTO

  • Own positioning & messaging; define the 'why us' and maintain consistency across platforms.
  • Be the voice of the customer; conduct interviews and gather insights to identify conversion drivers.
  • Define and track key performance indicators using data and AI to enhance message testing.

They use an AI-powered matching process to ensure your application is reviewed quickly and fairly. They identify the top-fitting candidates and share this shortlist directly with the hiring company.

US

  • Leads global product marketing strategy, connecting product, sales, marketing, and customer insight.
  • Defines positioning, messaging, competitive intelligence, and go-to-market strategy.
  • Translates product innovation into market narratives, ensuring solutions are differentiated.

SuccessKPI is a global company focused on achieving success through unity. They value innovation, a strong work-life balance, and providing employees with opportunities to shape the future of the organization as a fully remote team, striving to create a diverse and dynamic culture.

US Unlimited PTO

  • Define and communicate product value to the market.
  • Own product launch marketing, positioning, and messaging.
  • Develop sales enablement materials and act as a cross-functional expert.

Arpio is building the next generation of disaster recovery for the cloud, offering a SaaS solution to protect AWS infrastructure. They are a small but mighty team (YC W21) that loves to tackle hard problems and collaboratively build an innovative product.

$95,000–$100,000/yr
Canada

  • Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
  • Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
  • Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.

Mediafly's platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. They are a fully distributed company with an HQ in Chicago, IL and have been recognized as a Best Place to Work.

Global

  • Conduct rigorous market research to define our TAM, SAM, and SOM across multiple AI agent verticals.
  • Own go-to-market strategy and execution for every product launch; build and improve the launch playbook.
  • Develop positioning and messaging frameworks that make complex AI infrastructure products clear and compelling.

NEAR Foundation is building the infrastructure for AI agents that operate autonomously, enabling them to trade, transact, and collaborate. They value openness, pragmatism, simplicity, and constant growth and is an affirmative action and equal opportunity employer.

US

  • Own product and portfolio positioning aligned to ICPs, buyer personas, and use cases.
  • Develop clear, differentiated value propositions and competitive messaging.
  • Translate product capabilities into outcome-oriented narratives.

They are a partner company working with Jobgether. They are looking for someone to shape the market strategy and narrative for their products, driving alignment of product messaging with customer needs, particularly for regulated and risk-oriented markets.

US

  • Develop a strong understanding of key customer segments and markets.
  • Create compelling persona-based value propositions and segment narratives.
  • Develop and execute marketing programs supporting product launches and thought leadership initiatives.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US Unlimited PTO

  • Own the development and continuous refinement of segmentation, positioning, and messaging.
  • Partner closely across Product, Sales, Customer Success, and Marketing to define and execute go-to-market strategies.
  • Conduct ongoing market research and competitive analysis to identify emerging opportunities and anticipate potential threats.

Cresta aims to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. They combine AI and human intelligence to help contact centers discover customer insights and behavioral best practices; their customers include brands like Intuit, Cox Communications, Hilton, and Carmax.

Global Unlimited PTO

  • Own and define the end-to-end product marketing strategy.
  • Lead go-to-market strategies for product launches and feature releases.
  • Analyze market trends, competitive landscape, customer behavior, and feedback.

The company is not mentioned in the job posting, but the posting mentions experience with ClickUp is a plus. The posting mentions that they value work to "fit your personality and lifestyle", and that work hours are flexible, as is vacation time.

$120,000–$150,000/yr
US Unlimited PTO 8w maternity 7w paternity

  • Evolve product marketing strategy and frameworks.
  • Own go-to-market planning for major releases.
  • Translate product capabilities into outcome-driven messaging.

ChowNow is a leading player in off-premise restaurant technology, offering solutions across the digital dining experience. They support over 20,000 restaurants across North America and are committed to helping local restaurants thrive in the digital economy.

US

  • Drive GTM for product launches, owning positioning, messaging, and launch plans.
  • Build and maintain enablement resources for sales and CSM teams.
  • Partner with Customer Success and Client Marketing to identify expansion opportunities.

Breezeway's award-winning platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, they help thousands of short-term rental managers increase operational efficiency and boost service revenue. As a remote-first company, they prioritize collaboration, ownership, and building a team that genuinely enjoys working together.

$110,000–$150,000/yr
US

  • Own and evolve core product messaging: buyer pains → Ketch value → proof.
  • Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
  • Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.

Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Their platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.

  • Lead and develop a team of 7+ product marketing managers.
  • Define and evolve go-to-market strategies for revenue growth.
  • Craft messaging architectures aligning product features with outcomes.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$195,000–$205,000/yr
North America

  • Strengthen our ideal customer profile (ICP) and segment messaging by persona and use case
  • Build and iterate on executive-level collateral that supports outbound, warm-bound, and expansion efforts
  • Lead early positioning and messaging for new Enterprise product launches , including testing and refining based on real market feedback

HumanSignal is building the platform that powers the creation, curation, and evaluation of data for AI applications. Their open-source product, Label Studio, has over 250,000 users and hundreds of millions of labeled samples and is used by leading AI teams.

$130,000–$150,000/yr

  • Define and evolve Highlight’s product positioning and market narrative.
  • Lead messaging and go-to-market planning for product launches and feature releases.
  • Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging.

They help consumer brands make better product decisions before they launch to market by testing product concepts, formulations, packaging, and messaging with real consumers. Highlight combines research expertise with AI-powered technology, enabling teams to run research-grade testing faster and at greater scale than traditional methods.

$139,400–$200,000/yr
US 4w PTO

  • Define value propositions, positioning, and messaging for Oura's commercial offerings.
  • Lead GTM strategy and launch planning for commercial motions.
  • Own product positioning and messaging frameworks that power commercial sales materials.

Oura empowers individuals to understand and improve their health through the Oura Ring and connected app, providing insights into readiness, activity, and sleep quality. The company focuses on helping people live healthier lives and ensures its team members have what they need to do their best work.

US

  • Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy.
  • Bring new Premium products or features to market. Support GTM motions for Premium’s small business products, Premium Company Page and Premium All-in-One, across in-product and marketing channels.
  • Own the messaging and storytelling strategy for small business owners and leaders. Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels.

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. They aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

US

  • Own Matia's core positioning, messaging framework, and value proposition across segments and personas
  • Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders
  • Lead product launches end-to-end, coordinating across product, sales, and marketing

Matia is at the forefront of the DataOps revolution, building a unified platform that streamlines data infrastructure from end-to-end. It empowers data teams with seamless ingestion, reverse ETL, observability, and data catalog. They are backed by leading investors and trusted by data teams at companies like Ramp, Honeybook, Drata, and Lemonade, they're building the future of data.