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$90,000–$112,000/yr
US

  • Work closely with the Product Team to develop pricing and positioning.
  • Integrate market research and planning to co-author market requirements.
  • Enable the sales organization with selling stories and competitor analysis.

Product Marketing Market Research Competitive Analysis Go-to-market

20 jobs similar to Product Marketing Manager

Jobs ranked by similarity.

$87,500–$111,500/yr
US Unlimited PTO

  • Define value propositions and messaging across channels.
  • Map member journeys for targeted campaigns.
  • Build and execute go-to-market campaigns.

I'm partnering with a company that helps millions manage their health and financial wellbeing. They're using AI to match candidates quickly and fairly, and final decisions are made by humans.

$115,000–$135,000/yr
US

  • Own messaging, positioning, and storytelling for a defined product area.
  • Lead go-to-market plans for features and launches (with guidance).
  • Build high-impact sales enablement and content.

Maven is the world's largest virtual clinic for women and families, with a mission to make healthcare work for all. They offer award-winning digital programs that provide clinical, emotional, and financial support all in one platform, trusted by over 2,000 employers and health plans.

$200,000–$280,000/yr
US Unlimited PTO

  • Lead the product development efforts within the Consumer Commerce team.
  • Manage the entire product lifecycle from conception to delivery.
  • Collaborate with cross-functional teams including Design and Operations.

Jobgether is a company that uses AI-powered matching to ensure job applications are reviewed quickly and fairly. They identify top-fitting candidates and share them directly with hiring companies, and they value data privacy and transparency in their hiring process.

US

  • Leads global product marketing strategy, connecting product, sales, marketing, and customer insight.
  • Defines positioning, messaging, competitive intelligence, and go-to-market strategy.
  • Translates product innovation into market narratives, ensuring solutions are differentiated.

SuccessKPI is a global company focused on achieving success through unity. They value innovation, a strong work-life balance, and providing employees with opportunities to shape the future of the organization as a fully remote team, striving to create a diverse and dynamic culture.

$100,000–$130,000/yr
Unlimited PTO

  • Collaborate with product and marketing teams to create compelling product positioning and messaging.
  • Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets.
  • Drive sales enablement, providing the sales team with insights from data and competitive research.

WeVideo is the leading video learning platform for content creators, businesses of all sizes, and educational institutions. They offer a positive culture that enjoys working & learning from each other and have been around for over 8 years per some of their colleagues.

US Unlimited PTO

  • Own the cadence of getting product updates to the sales team and customers.
  • Build and maintain the tools our GTM teams use daily - decks, use case documentation, and competitive positioning materials.
  • Ensure customers understand new capabilities and how to get value from them.

MedScout empowers MedTech commercial teams with data, insights, and tools to deliver medical innovations to patients. They are creating a revenue acceleration platform for sales professionals at medical device and diagnostic companies and value their employees' voices.

US

  • Analyze market position and develop strategies to improve product line competitiveness.

They are looking for a Senior Product Manager. Their strategic initiatives requires significant interaction with sales teams.

US

  • Shaping product positioning and messaging.
  • Creating sales enablement and go-to-market execution.
  • Maintaining market, customer, and competitive insight.

Strivacity is a company focused on providing identity and access management solutions. They are committed to equal employment opportunity and providing a work environment free of discrimination and harassment.

Global

  • Go-to-Market Strategy: Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.
  • Positioning & Messaging: Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.
  • Retention: Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.

Tilt is a mobile-first company that uses machine learning-powered credit models to look beyond traditional credit scores, recognizing real potential in millions of customers worldwide. They foster an environment where every voice is valued and mutual respect is non-negotiable.

$110,000–$150,000/yr
US

  • Own and evolve core product messaging: buyer pains → Ketch value → proof.
  • Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
  • Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.

Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Their platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.

$95,000–$100,000/yr
Canada

  • Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
  • Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
  • Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.

Mediafly's platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. They are a fully distributed company with an HQ in Chicago, IL and have been recognized as a Best Place to Work.

$231–$231/mo
Global

  • Define the strategic positioning of the product.
  • Lead product and feature launch strategies.
  • Empower Sales and Customer Success with value propositions.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$130,000–$150,000/yr

  • Define and evolve Highlight’s product positioning and market narrative.
  • Lead messaging and go-to-market planning for product launches and feature releases.
  • Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging.

They help consumer brands make better product decisions before they launch to market by testing product concepts, formulations, packaging, and messaging with real consumers. Highlight combines research expertise with AI-powered technology, enabling teams to run research-grade testing faster and at greater scale than traditional methods.

$94,458–$179,048/yr
US

  • Identify and understand user needs by conducting research.
  • Develop and evangelize a product strategy and 1 year roadmap, aligned with the overall portfolio.
  • Draft excellent epics and stories with comprehensive, clear, and concise information and strong acceptance criteria.

Mercury has been helping people reduce risk and overcome unexpected events for over 60 years. The company is one team with a common goal to help others and believes in having diverse perspectives where everyone is included, to serve customers from all walks of life.

US

  • Own positioning, messaging, and the core brand narrative.
  • Pilot and find winning product launch patterns or campaigns.
  • Act as the customer advocate and partner closely with the Product team.

OpusClip is an AI video agent that helps creators authentically share their stories through video. They have raised $50 million in funding and are recognized as one of The Information's 50 Most Promising Startups in 2024, with a team of 100 AI enthusiasts and video experts.

$92,000–$162,000/yr
US

  • Lead cross-functional product launches and partner-centric initiatives.
  • Develop and execute end-to-end GTM strategies for new products features and partnerships.
  • Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters.

Ethos is a leading life insurance technology company with a mission to protect families by democratizing access to life insurance and empowering agents at scale. They are transforming the life insurance experience for consumers, agents, and carriers alike with a robust three-sided technology platform.

  • Produce product marketing collateral to a high standard of quality and accuracy.
  • Support the production of sales enablement assets for better conversations with brokers and buyers.
  • Work with the Product team to translate technical detail into clear customer language.

Tem is rebuilding the energy transaction, making it transparent and fair. They are an AI-first company scaling internationally toward a future where AI-driven infrastructure is foundational to electricity markets worldwide.

Australia 1w PTO 18w maternity 6w paternity

  • Support the development and evolution of product positioning.
  • Create and maintain high-impact sales, customer, and partner-facing assets.
  • Contribute market and competitive insights to Product Marketing outputs.

Go1 helps organizations deliver learning and development. From a small startup to now a global brand, they've grown by solving hard problems and embracing ambiguity. If you thrive on change and are excited to grow fast, Go1 might be exactly what you’re looking for.

$87,500–$111,500/yr
US Unlimited PTO

  • Define value propositions, positioning, and messaging for your assigned product line(s).
  • Build and execute go-to-market campaigns that increase awareness and adoption of the product within the portal and mobile app.
  • Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and Analytics teams.

HealthEquity's mission is to save and improve lives by empowering healthcare consumers. Join us and discover a work experience where the person is valued more than the position; they are passionate about providing a solution that allows American families to connect health and wealth. HealthEquity is an equal opportunity employer committed to being an employer where you feel welcome and included.

US Canada Unlimited PTO

  • Drive content strategy, campaign messaging, competitive intelligence, and sales enablement initiatives.
  • Ensure messaging is clear, differentiated, and consistently executed across all channels.
  • Translate product capabilities into compelling stories that resonate with industrial manufacturing audiences.

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. They are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance.