Source Job

US

  • Own and evolve the positioning, messaging, and market narrative.
  • Develop thought leadership programs and integrated marketing campaigns.
  • Oversee product releases end to end, including narrative development.

B2B Marketing Product Management Go To Market Storytelling Market Analysis

20 jobs similar to Product Marketing Lead

Jobs ranked by similarity.

$139,400–$200,000/yr
US 4w PTO

  • Define value propositions, positioning, and messaging for Oura's commercial offerings.
  • Lead GTM strategy and launch planning for commercial motions.
  • Own product positioning and messaging frameworks that power commercial sales materials.

Oura empowers individuals to understand and improve their health through the Oura Ring and connected app, providing insights into readiness, activity, and sleep quality. The company focuses on helping people live healthier lives and ensures its team members have what they need to do their best work.

  • Lead and develop a team of 7+ product marketing managers.
  • Define and evolve go-to-market strategies for revenue growth.
  • Craft messaging architectures aligning product features with outcomes.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$115,000–$135,000/yr
US

  • Own messaging, positioning, and storytelling for a defined product area.
  • Lead go-to-market plans for features and launches (with guidance).
  • Build high-impact sales enablement and content.

Maven is the world's largest virtual clinic for women and families, with a mission to make healthcare work for all. They offer award-winning digital programs that provide clinical, emotional, and financial support all in one platform, trusted by over 2,000 employers and health plans.

US

  • Guide and deliver differentiated positioning and messaging.
  • Lead development of AI-informed messaging frameworks.
  • Support GTM strategy and execution aligned to product ownership.

Varicent is transforming the Sales Performance Management (SPM) market, redefining how organizations achieve revenue success. Its SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies and maximize seller performance.

US 14w maternity 8w paternity

  • Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies.
  • Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement.
  • Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space.

Spark Advisors is building healthcare tech for the Medicare system guiding seniors through confusing changes to their Medicare plans, helping them find the right coverage for their needs. They are the fastest-growing Medicare platform in the country with a team from Square, Ramp, Yext, Oscar, and Cedar.

$113,120–$166,400/yr
US

  • Translate clinical differentiation and platform capabilities into compelling narratives.
  • Drive go-to-market success by developing deep fluency in buying committees.
  • Ensure every customer-facing message reflects the business and human value.

Modern Health is a mental health benefits platform for employers, offering access to various resources within a single platform. They are the fastest entirely female-founded company in the U.S. to reach Unicorn status, with a culture centered around high empathy and accountability.

$92,000–$162,000/yr
US

  • Lead cross-functional product launches and partner-centric initiatives.
  • Develop and execute end-to-end GTM strategies for new products features and partnerships.
  • Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters.

Ethos is a leading life insurance technology company with a mission to protect families by democratizing access to life insurance and empowering agents at scale. They are transforming the life insurance experience for consumers, agents, and carriers alike with a robust three-sided technology platform.

$231–$231/mo
Global

  • Define the strategic positioning of the product.
  • Lead product and feature launch strategies.
  • Empower Sales and Customer Success with value propositions.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$200,000–$245,000/yr
US Unlimited PTO 12w maternity 12w paternity

  • Define and continuously refine Builder’s positioning as the AI product development platform.
  • Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams.
  • Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence.

Builder.io is pioneering the space between design and development, creating a new category of Visual Development Platform that transforms how teams build digital products. They are focused on eliminating the traditional bottlenecks between design, development, and content management and committed to growing an inclusive and diverse team.

Europe

  • Develop clear, outcome-driven solution narratives that translate platform capabilities into business value.
  • Define and articulate use-case positioning, including target buyers, core pain points, and measurable impact.
  • Build solution-specific assets including pitch decks, briefs, one-pagers, messaging frameworks, and competitive battlecards.

Unframe is an AI platform company. They are high-growth and looking for builders who thrive on ownership and want to have a real impact.

US

  • Own positioning and messaging for products across priority markets.
  • Translate product capabilities into clear customer value.
  • Lead go-to-market planning and execution for new products.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The final decision and next steps (interviews, assessments) are managed by their internal team.

$120,000–$150,000/yr
US Unlimited PTO 8w maternity 7w paternity

  • Evolve product marketing strategy and frameworks.
  • Own go-to-market planning for major releases.
  • Translate product capabilities into outcome-driven messaging.

ChowNow is a leading player in off-premise restaurant technology, offering solutions across the digital dining experience. They support over 20,000 restaurants across North America and are committed to helping local restaurants thrive in the digital economy.

US

  • Create and lead programs that leverage AI in marketing and sales development.
  • Own end-to-end program delivery for marketing operations initiatives.
  • Serve as the process owner for campaign execution workflows.

They are currently looking for a Marketing Operations Program Manager. This role is integral to the success of marketing initiatives as it focuses on the optimization of operational processes that drive efficiency and support growth.

$195,000–$205,000/yr
North America

  • Strengthen our ideal customer profile (ICP) and segment messaging by persona and use case
  • Build and iterate on executive-level collateral that supports outbound, warm-bound, and expansion efforts
  • Lead early positioning and messaging for new Enterprise product launches , including testing and refining based on real market feedback

HumanSignal is building the platform that powers the creation, curation, and evaluation of data for AI applications. Their open-source product, Label Studio, has over 250,000 users and hundreds of millions of labeled samples and is used by leading AI teams.

US

  • Shaping product positioning and messaging.
  • Creating sales enablement and go-to-market execution.
  • Maintaining market, customer, and competitive insight.

Strivacity is a company focused on providing identity and access management solutions. They are committed to equal employment opportunity and providing a work environment free of discrimination and harassment.

US

  • Own positioning and client-facing content for new product launches.
  • Lead go-to-market execution for product releases and feature launches.
  • Monitor the competitive landscape and market trends.

Mural Health is a fast-growing clinical technology start-up that makes clinical trials easier for participants. They aim to eliminate any barriers participants or caregivers experience while being part of a clinical trial.

US 3w PTO

  • Develop, plan, manage, and execute multiple marketing campaigns.
  • Conduct audience and market research to identify optimal channels.
  • Create engaging content and monitor campaign performance.

Jobgether is a platform that connects job seekers with partner companies. They use an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly.

US

  • Leads global product marketing strategy, connecting product, sales, marketing, and customer insight.
  • Defines positioning, messaging, competitive intelligence, and go-to-market strategy.
  • Translates product innovation into market narratives, ensuring solutions are differentiated.

SuccessKPI is a global company focused on achieving success through unity. They value innovation, a strong work-life balance, and providing employees with opportunities to shape the future of the organization as a fully remote team, striving to create a diverse and dynamic culture.

US

  • Develop content that showcases company solutions and expertise.
  • Collaborate with stakeholders to create assets resonating with target audiences.
  • Translate data and client outcomes into compelling case studies.

Jobgether is a platform leveraging AI to match candidates with jobs, ensuring quick and fair application reviews. They streamline the hiring process for partner companies by identifying top candidates for open roles.

US

  • Define and lead the global marketing strategy, aligned with company goals.
  • Manage brand architecture and messaging hierarchy across all channels.
  • Oversee digital marketing strategy, including website, SEO, email, and paid media.

Jobgether is a company that helps job seekers find the right job for them. They use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.