Source Job

US 14w maternity 8w paternity

  • Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies.
  • Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement.
  • Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space.

Product Marketing GTM Strategy Messaging Sales Enablement Content Creation

20 jobs similar to Senior Product Marketing Manager

Jobs ranked by similarity.

US 14w maternity 8w paternity

  • Own the broker experience strategy end-to-end for Spark’s broker-facing enrollment journey.
  • Set the vision, strategy, and roadmap for Spark’s broker-facing experience across the enrollment journey.
  • Lead and develop two PMs (and raise the bar for the squad) by managing them with clear ownership boundaries.

Spark Advisors is building healthcare tech for the Medicare system. They are the fastest-growing Medicare platform, combining AI, an industry-leading CRM, and client services to transform how 8,000+ brokers acquire, enroll, and support clients.

$139,400–$200,000/yr
US 4w PTO

  • Define value propositions, positioning, and messaging for Oura's commercial offerings.
  • Lead GTM strategy and launch planning for commercial motions.
  • Own product positioning and messaging frameworks that power commercial sales materials.

Oura empowers individuals to understand and improve their health through the Oura Ring and connected app, providing insights into readiness, activity, and sleep quality. The company focuses on helping people live healthier lives and ensures its team members have what they need to do their best work.

$87,500–$111,500/yr
US Unlimited PTO

  • Define value propositions, positioning, and messaging for your assigned product line(s).
  • Build and execute go-to-market campaigns that increase awareness and adoption of the product within the portal and mobile app.
  • Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and Analytics teams.

HealthEquity's mission is to save and improve lives by empowering healthcare consumers. Join us and discover a work experience where the person is valued more than the position; they are passionate about providing a solution that allows American families to connect health and wealth. HealthEquity is an equal opportunity employer committed to being an employer where you feel welcome and included.

US

  • Shape the strategy to drive business objectives.
  • Translate complex innovation into compelling narratives that champion the customer and focus on value.
  • Ensure teams are armed with the knowledge they need to succeed and empower customers to adopt and grow with our product.

Joist AI connects product and go-to-market teams. They appear to be a small, early-stage startup with a passionate and collaborative team.

US

  • Shaping product positioning and messaging.
  • Creating sales enablement and go-to-market execution.
  • Maintaining market, customer, and competitive insight.

Strivacity is a company focused on providing identity and access management solutions. They are committed to equal employment opportunity and providing a work environment free of discrimination and harassment.

US

  • Own positioning and client-facing content for new product launches.
  • Lead go-to-market execution for product releases and feature launches.
  • Monitor the competitive landscape and market trends.

Mural Health is a fast-growing clinical technology start-up that makes clinical trials easier for participants. They aim to eliminate any barriers participants or caregivers experience while being part of a clinical trial.

US

  • Define positioning, messaging, and packaging for the Content Select product.
  • Support the global rollout by localizing messaging and identifying market differentiators.
  • Partner with Analytics to uncover performance trends across content verticals.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Jobgether identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US Canada Unlimited PTO

  • Drive content strategy, campaign messaging, competitive intelligence, and sales enablement initiatives.
  • Ensure messaging is clear, differentiated, and consistently executed across all channels.
  • Translate product capabilities into compelling stories that resonate with industrial manufacturing audiences.

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. They are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance.

$92,000–$162,000/yr
US

  • Lead cross-functional product launches and partner-centric initiatives.
  • Develop and execute end-to-end GTM strategies for new products features and partnerships.
  • Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters.

Ethos is a leading life insurance technology company with a mission to protect families by democratizing access to life insurance and empowering agents at scale. They are transforming the life insurance experience for consumers, agents, and carriers alike with a robust three-sided technology platform.

$87,500–$111,500/yr
US Unlimited PTO

  • Define value propositions and messaging across channels.
  • Map member journeys for targeted campaigns.
  • Build and execute go-to-market campaigns.

I'm partnering with a company that helps millions manage their health and financial wellbeing. They're using AI to match candidates quickly and fairly, and final decisions are made by humans.

US

  • Own positioning and messaging for products across priority markets.
  • Translate product capabilities into clear customer value.
  • Lead go-to-market planning and execution for new products.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The final decision and next steps (interviews, assessments) are managed by their internal team.

US Canada

  • Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption
  • Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations
  • Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market

Webflow is building the world’s leading AI-native Digital Experience Platform as a remote-first company built on trust, transparency, and a whole lot of creativity. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, they empower teams to design, launch, and optimize for the web without barriers.

$120,000–$150,000/yr
US Unlimited PTO 8w maternity 7w paternity

  • Evolve product marketing strategy and frameworks.
  • Own go-to-market planning for major releases.
  • Translate product capabilities into outcome-driven messaging.

ChowNow is a leading player in off-premise restaurant technology, offering solutions across the digital dining experience. They support over 20,000 restaurants across North America and are committed to helping local restaurants thrive in the digital economy.

US Unlimited PTO

  • Own the development and refinement of Cresta’s positioning and messaging for the Insurance and Travel & Hospitality verticals.
  • Develop and maintain deep industry and buyer personas, advancing internal understanding of industry-specific pain points.
  • Partner closely across product, sales, solutions, and marketing to build and execute industry-specific go-to-market strategies.

Cresta aims to transform customer conversations into a competitive edge by harnessing the potential of contact centers. They achieve this through a platform that leverages AI and human intelligence. Their team includes AI/ML experts and go-to-market leaders and is backed by investors like Andreessen Horowitz and Sequoia.

$85,000–$100,000/yr
US Canada

  • Own and evolve marketing strategy for key go-to-market and technology partners.
  • Develop joint marketing plans, campaigns and “better together” messaging and content.
  • Deliver content to support demand generation (web pages, demo videos, blogs etc.).

CrashPlan provides cyber-ready data resilience and governance in a single platform for organizations whose ideas power their revenue. With comprehensive backup and recovery capabilities, CrashPlan's solutions are trusted by entrepreneurs, professionals, and businesses of all sizes worldwide.

US Unlimited PTO

  • Develop and execute comprehensive marketing strategies.
  • Translate clinical data into compelling messaging.
  • Analyze market trends and competitor activities.

Jobgether is a platform that uses AI-powered matching to connect job seekers with companies. They ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

$124,600–$220,000/yr
US

  • Partner with Sales Leadership, Product, Account Management, and Marketing on the design and execution of an overall sales GTM.
  • Own and evolve Sparrow’s messaging, value proposition, and product differentiation.
  • Drive launch strategy for new products and features, ensuring strong alignment among Product, Sales, Customer Success, and Marketing.

Sparrow is a high-tech employee leave management solution helping companies manage employee leave. They are headquartered in San Francisco with remote employees across the country and have a diverse, highly talented, and supportive team.

US Canada

  • Define and execute the short-to-medium-term roadmap for the broker channel.
  • Own the development of our internally built broker portal, focusing on providing brokers with data and insights.
  • Work closely with the Partnership team to intake requests, while critically evaluating them against business goals and technical feasibility.

Fetch is dedicated to helping pets live their healthiest and happiest lives through comprehensive insurance coverage designed with pet parents in mind, and support the veterinary, shelter, and breeder communities. Fetch is a high-growth Warburg Pincus portfolio company with an expanding team of over 350 pet-loving employees working together to shape the future of pet health and wellness and offers a positive, inclusive work environment.

US Unlimited PTO

  • Own positioning and messaging for Levanta across our ICPs, use cases, and product areas
  • Build and maintain our messaging architecture, including value props, proof points, differentiation, and objection handling
  • Create and scale core GTM assets including decks, one-pagers, battlecards, launch briefs, training materials, and demo narratives

Levanta is the leading affiliate marketing platform for marketplace sellers, helping Amazon and Walmart brands unlock a scalable, cost-effective marketing channel through direct affiliate partnerships. They have access to over 30,000 vetted publishers, influencers, affiliates, and media buyers.

Global

  • Go-to-Market Strategy: Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.
  • Positioning & Messaging: Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.
  • Retention: Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.

Tilt is a mobile-first company that uses machine learning-powered credit models to look beyond traditional credit scores, recognizing real potential in millions of customers worldwide. They foster an environment where every voice is valued and mutual respect is non-negotiable.