Serve as the subject matter expert for the Aesthetics segment, developing deep understanding of buyer personas, practice types, workflows, challenges, and value drivers.
Own Aesthetics ‑ specific positioning and messaging, ensuring the commercial narrative used by Sales clearly reflects buyer needs, outcomes, and proof points.
Partner with product ‑ focused Product Marketing Managers and Product to ensure Aesthetics segment considerations are accurately represented in product positioning, launches, and enablement.
Own go-to-market strategy for your product areas, including positioning, messaging, launch execution, and measurement.
Partner with EPD squads to shape feature narratives and ensure launches land with a real market impact.
Drive product adoption and activation by connecting PMM work directly to the metrics that matter to the business.
Customer.io powers automated communication that people actually want to receive, helping teams send smarter, more relevant messages using real-time behavioral data. The company has over 8,000 companies using its platform and strives to build an inclusive team culture.
Own Product Marketing strategy and positioning for HHAeXchange’s provider business.
Define scalable operating models, frameworks, and AI-enabled workflows.
Own go-to-market strategy and execution for new products and major releases.
HHAeXchange is a leading technology platform for home and community-based care. They aim to create an end-to-end homecare solution connecting patients, personal care providers, managed care organizations, and states.
Own go-to-market for new and relaunched products end-to-end.
Build and maintain a launch calendar and milestone framework.
Create all launch assets including positioning, messaging, and product pages.
Miter helps construction contractors build with confidence by providing them with AI and embedded payments. They are a fast-growing vertical software company with thousands of customers and tens of millions in ARR.
Connect product, market, positioning, and revenue strategy into a unified go-to-market plan.
Build deep fluency in buyer personas, pain points, use cases, and objections.
Turn complex products into clear, compelling value propositions.
SUBSCRIBE provides electronic subscription document technology and an order management system for alternative product transactions. They are a small but growing team, and this is a leadership role with real ownership.
Develop industry messaging, solution positioning, and use-case narratives aligned with Replicant’s platform and product strategy.
Lead cross-functional launch planning and execution, including enablement, GTM coordination, and post-launch optimization.
Build and manage customer advocacy initiatives, including customer references, external case studies, internal “pocket stories,” and customer proof points that support Sales and Marketing efforts.
Replicant provides a platform that helps contact centers resolve more requests. It is a fast-growing AI company powered by large language models (LLMs) and designed for enterprise scale, security, and empathy.
Jump's mission is to empower financial advisors and their clients to thrive in the age of AI. Jump was launched in 2023 by repeat entrepreneurs and is backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.
Responsible for turning Insightful’s customers into vocal advocates.
Engaging our database of users with highly effective campaigns.
Driving expansion revenue.
Insightful is a market-leading platform for employee productivity and workforce analytics. They process massive data sets of usage activity and synthesize them into actionable insights that help managers and employees perform at their peak.
Deeply understand SentiLink solutions and partners and become a key spokesperson on our value.
Perform market research, competitive and opportunity analysis.
Create and evolve the differentiated messaging for SentiLink’s products and brand.
SentiLink provides identity and risk solutions, empowering institutions and individuals to transact with confidence. They are backed by world-class investors including Craft Ventures and Andreessen Horowitz, and they operate as a digital-first company with strong collaboration across the U.S. and India.
Engage with performance marketing teams at top-tier, innovative companies.
Partner closely with our sales organization to navigate complex enterprise buying processes.
Work hand-in-hand with our Forward Deployed Creative Designers.
Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. They enable marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible. The team is ambitious and impact-driven.
Drive GTM planning and execution for new Hatch feature launches.
Maintain a deep understanding of the competitive landscape and customer needs.
Assess market needs and conduct research to influence new product development.
Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding its reach to help thousands more businesses unlock the revenue sitting in their lead pipeline.
Maintain positioning framework as the source of truth; evolve it as the market and product change.
Own positioning, messaging, and GTM strategy for product launches; measure launch impact on the funnel.
Track market trends and how competitors position themselves; maintain battlecards and oversee win/loss analysis.
HealthJoy is dedicated to simplifying healthcare benefits by guiding employees to affordable, high-quality care through their Benefits Operating System. With over 300 team members and significant funding, they have been recognized as a fast-growing startup and a best place to work.
Architect and execute a full-funnel strategy to drive sustainable growth.
Design and execute persona-based campaigns that speak to prospective customers.
Leverage AI to enhance every stage of the funnel and optimize lead nurture.
Authentic8's Silo places digital analysts in secure, anonymous, region-specific workspaces. They enable organizations to conduct digital investigations with compliance and policy enforcement; they serve over 750 sophisticated organizations.
Build and scale the competitive intelligence program, establishing it as a core Product Marketing function.
Own a centralized competitive intelligence repository as the single source of truth.
Conduct deep, creative competitive research to uncover insights into competitor products, positioning, pricing, and strategy.
Boulevard provides a client experience platform for appointment-based, self-care businesses. They empower customers to give their clients meaningful moments. They have an insatiable curiosity and embrace experimentation and design each detail to maximize impact.
Own the messaging, positioning, and launch strategy for AI identity security products.
Define the market narrative around how developers and AI builders work in the age of AI and automation.
Build competitive intelligence and category positioning in the AI identity security market.
1Password is dedicated to building a secure and productive digital future through innovative identity and access management solutions. They are a growing company with over $400M in ARR, recognized on the Forbes Cloud 100 for four years, and known for their human-centric approach to cybersecurity.
Lead the GTM strategy and execution for Unit4’s AInative architecture, a companywide, 18month initiative.
Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs.
Build and lead a product marketing function that endures beyond individual launches.
Unit4 empowers people in service organizations with innovative Enterprise and Business software solutions. They've innovated and taken a new approach to delivering ERP that works for people, with self-driving, adaptive and intuitive software.
Equip partners to pitch and support Loop with confidence by building and maintaining partner-facing content.
Keep Loop top of mind through consistent, thoughtful touchpoints at scale: newsletters, product updates, and partner-facing communications.
Translate Loop's product roadmap and launches into partner-ready education so partners can bring that story to their merchants.
Loop is an ecommerce software company serving over 5,000 of the best brands on Shopify. They power critical parts of the shopping experience and pioneered the returns category, actively expanding their product suite to support new areas of innovation. The company values high empathy and high standards.
Own the customer-facing AI experience end-to-end defining core flows, delivering them, and iterating based on data.
Make the AI trustworthy by helping it show its reasoning, respect constraints, and earn trust gradually.
Partner across product surfaces to coordinate with PMs and engineers who own platform layers that empower the agentic experiences.
Constant Contact has helped millions of small businesses grow for over 30 years. They're now investing heavily in the next chapter — an AI-native product experience. They are seriously awesome people who take ownership and make an impact by operating with integrity and courage.
Build and execute integrated marketing campaigns that support pipeline generation and GTM priorities.
Translate audience insights, market trends, and data into creative campaign ideas.
Own campaign planning from concept to execution, including messaging, channels, timelines, assets, and follow-up motions.
Oasis Security is redefining how enterprises manage access in the age of AI. They are backed by Sequoia, Accel, and Craft Ventures, and trusted by dozens of Fortune 500 companies including S&P Global, Mars, and Nationwide.
Own Narrative Architecture & Storytelling: Build and maintain the core messaging architecture across the Acorns portfolio as the source of truth for Brand, Growth, Lifecycle, and Comms.
Lead Go-To-Market Strategy: Own end-to-end GTM execution for key launches, including positioning, audience strategy, and performance measurement.
Drive Evergreen Content & Adoption: Own a centralized library of evergreen assets to improve product understanding and increase adoption.
Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. The company has a remote-first culture with over 14 million customers and fosters a collaborative, mission-driven team environment focused on financial empowerment.