Source Job

US

  • Shape the customer lifecycle through strategic marketing campaigns.
  • Drive pipeline and bookings and foster customer loyalty and retention.
  • Leverage data to inform decisions and enhance campaign efficacy.

B2B Marketing Demand Generation AI Tools

20 jobs similar to Lifecycle Marketing Manager

Jobs ranked by similarity.

US Unlimited PTO

  • Design and optimize omnichannel lifecycle marketing campaigns.
  • Drive customer activation, engagement, retention, referrals, and cross-sell efforts.
  • Own the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights.

OnePay is a consumer fintech company trusted by millions of Americans to make money better, offering an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, lending, investing, and crypto. They are backed by Walmart and Ribbit Capital.

Europe

  • Own lifecycle strategy across email, push, in-app, and SMS using Braze.
  • Build, launch, and optimize automated customer journeys.
  • Lead planning and execution of seasonal and promotional campaigns.

Jobgether is a company that uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$120,000–$135,000/yr
US 4w PTO

  • Optimizing and driving performance of Propel’s lifecycle marketing revenue program.
  • Translate strategy into executional excellence, partnering with marketplace and healthcare teams.
  • Manage and optimize lifecycle marketing performance, including forecasting and reporting performance.

Propel is building technology that strengthens the social safety net. They are a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.

North America 6w PTO

  • Strategy Development: Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value.
  • People Leadership: Lead and support team members with empathy and care, fostering a culture of trust.
  • Campaign Execution: Develop, execute, and maintain marketing campaigns across owned channels.

ZayZoon is on a mission to save 10 million hardworking employees 10 billion dollars with a financial empowerment platform. They offer financial wellness services like earned wage access and have been recognized for growth in the Deloitte Technology Fast 50.

Global

  • Lead scaled outbound powered by product engagement signals and usage data.
  • Decide who to reach out to and when outreach is earned.
  • Continuously test subject lines, messaging angles, personalization, and formats to improve efficiency.

Zapier builds a platform to help millions of businesses globally scale with automation and AI. They aim to make automation work for everyone by delivering products that delight their customers, fostering collaboration with brilliant people and leveraging the flexibility of remote work.

$129,000–$210,000/yr
US

  • Own the planning, build, and optimization of new logo campaigns that drive new logo pipeline and revenue generation.
  • Implement and drive cross-functional adoption of account-based methodologies as a core foundation for all campaign activities.
  • Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel.

LaunchDarkly's platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. They believe in the power of teams and building a team that is humble, open, collaborative, respectful and kind.

$90,000–$124,000/yr
US

  • Manage trial conversion nurtures and enterprise journey programs.
  • Curate and distribute customer-facing newsletters.
  • Monitor and build reporting of key lifecycle metrics.

AlphaSense is a market intelligence platform that helps companies remove uncertainty from decision-making. They have over 2,000 employees globally and offices in multiple countries.

$120,000–$130,000/yr
Global 7w PTO

  • Build AI-enabled campaigns end-to-end, owning all tooling requirements, deployment, and delivery against project timelines
  • Deliver 4 campaigns and experiments monthly, and be accountable for hitting a monthly pipeline target monthly
  • Manage rapid launches by owning project plans based on strategy from our GTME-Sales Lead, and contribute to new campaign planning

Circle is building the world’s leading all-in-one platform for online communities. They make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand. We’re proud to be a fully remote company of around 200 (and growing!) team members from 30+ countries around the world.

$130,000–$170,000/yr
US Unlimited PTO 8w maternity 7w paternity

  • Own B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion.
  • Build and optimize multi-stage nurture and retention programs across email, push, SMS, and in-app channels.
  • Drive MQL → SQL → Closed Won performance from lifecycle programs in tight partnership with CX, Sales, and RevOps.

ChowNow is a leading player in off-premise restaurant technology, offering solutions across the entire digital dining experience so owners can focus on serving great food. They support over 20,000 restaurants across North America and are committed to helping local restaurants thrive in the digital economy.

Global

  • Develop and execute campaigns across various channels like digital, email, social, and events.
  • Strategize overall campaign strategies, including the campaign calendar, messaging, and content.
  • Collaborate with sales, product, and other internal teams to ensure marketing efforts are aligned with business objectives.

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes across agents, people, and systems. As a fully remote, global company, they're rewriting the rules of modern business and growing fast, looking for top talent to join their team.

18w maternity 16w paternity

  • Own and optimize end-to-end lifecycle marketing strategies.
  • Design and launch multi-channel campaigns tailored to key moments.
  • Use performance data and experimentation to inform continuous improvements.

Spring Health aims to revolutionize mental healthcare by removing barriers to access. They partner with over 450 companies and care for 10 million people, offering clinically validated technology and tailored care.

US

  • Spearhead acquisition marketing strategies for small businesses.
  • Drive revenue growth through integrated, omni-channel campaigns.
  • Optimize campaign performance and engagement.

Arizona General is dedicated to empowering small businesses across the Americas. They are looking for someone to enhance customer engagement.

$185,000–$200,000/yr
US 12w maternity

  • Drive global, multi-channel marketing initiatives that fuel growth.
  • Lead a team of four Integrated Marketing Managers to execute strategies.
  • Translate complex data into actionable campaign improvements.

Huntress is a fully remote, global team of passionate experts and ethical badasses on a mission to break down the barriers to cybersecurity. Founded in 2015 by former NSA cyber operators, Huntress protects all businesses with enterprise-grade, fully owned, and managed cybersecurity products.

US Canada 4w PTO

  • Execute multi-channel demand generation campaigns, managing timelines, coordinating assets, and delivering post-campaign reporting.
  • Plan and run webinars and regional events, including speaker coordination, promotional email strategy, and post-event follow-up.
  • Build and execute segmented email programs that drive registrations, engagement, and conversion across key campaigns.

Ignition is a revenue generation platform for accounting and professional services businesses, aiming to streamline efficiency and profitability by automating proposals, billing, payments, and workflows. They empower over 7,250 businesses globally, with a workforce distributed across Australia, Canada, New Zealand, the Philippines, US, and the UK, fostering a culture of collaboration and continuous improvement.

$116,960–$171,900/yr
US

  • Stay current on digital and AI-driven marketing trends to identify, test, and implement new tools and strategies.
  • Collaborate with marketing engineering, analytics, campaign management, product marketing, creative teams, external partners and more.
  • Optimize marketing campaigns across multiple channels including Google Ads, LinkedIn, Meta, Reddit, Microsoft Ads, Twitch, programmatic, premium publishers, software review sites, and more.

Twilio is shaping the future of communications, delivering innovative solutions to hundreds of thousands of businesses, and empowering millions of developers worldwide to craft personalized customer experiences. They have a strong culture of connection and global inclusion, meaning that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day.

Americas EMEA

  • Design lifecycle marketing strategies that connect business goals to meaningful user journeys.
  • Develop multi-channel campaigns (SEO, GEO, email, and social) that expand reach and deepen engagement.
  • Implement automation, segmentation, and data-driven workflows to scale personalization.

Fueled is a leading digital strategy, design, and engineering agency. They are a 300+ person team that has designed and built hundreds of digital products and experiences for brands.

Europe

  • Lead and optimize lifecycle and engagement programs that drive measurable growth.
  • Coordinate and execute omnichannel campaigns across various channels.
  • Design, run, and scale experiments to refine messaging, timing, and channel mix.

Twilio is shaping the future of communications, delivering innovative solutions to hundreds of thousands of businesses. They empower millions of developers worldwide to craft personalized customer experiences with a strong culture of connection and global inclusion.

$3,000–$3,500/mo
Global

  • Run client phone calls, qualifying inbound leads and conducting sales presentations
  • Consistently meet and exceed sales quotas and KPIs
  • Own the top of the funnel stage from initial contact to qualification and follow-up

Lavendo is the premier residential construction company in the ADU (Accessory Dwelling Unit) market in Sacramento. The company has successfully transformed into a cutting-edge, technology-driven enterprise without compromising its core values of quality, innovation, and customer satisfaction.

US

  • Design and implement scalable channel marketing programs.
  • Manage MDF programs and ensure compliance and ROI tracking.
  • Develop co-branded campaign kits and assets to drive demand generation.

Jobgether is a platform that connects job seekers with companies using AI-powered matching. They aim to provide a quick and fair application review process.

$140,500–$204,500/yr
US

  • Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
  • Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
  • Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.

Life360's mission is to keep people close to the ones they love through their mobile app and Tile tracking devices. Life360 has more than 500 remote-first employees and delivers peace of mind and enhances everyday family life.