Source Job

$130,000–$170,000/yr
US Unlimited PTO 8w maternity 7w paternity

  • Own B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion.
  • Build and optimize multi-stage nurture and retention programs across email, push, SMS, and in-app channels.
  • Drive MQL → SQL → Closed Won performance from lifecycle programs in tight partnership with CX, Sales, and RevOps.

SaaS B2B Marketo Salesforce Email Marketing

20 jobs similar to Senior Manager, Lifecycle Marketing

Jobs ranked by similarity.

US

  • Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos.
  • Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
  • Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success.

Constant Contact empowers people everywhere to pursue their dreams by giving them all the help and tools they need to grow online. They are awesome people who take ownership and make an impact with the mindset, integrity and courage of a small business owner.

$120,000–$135,000/yr
US 4w PTO

  • Optimizing and driving performance of Propel’s lifecycle marketing revenue program.
  • Translate strategy into executional excellence, partnering with marketplace and healthcare teams.
  • Manage and optimize lifecycle marketing performance, including forecasting and reporting performance.

Propel is building technology that strengthens the social safety net. They are a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.

$56,000–$72,000/yr
US Unlimited PTO

  • Own the execution and optimization of B2B email programs that drive pipeline and revenue.
  • Build and optimize prospect nurtures and sales enablement email programs aligned with Demand Gen and Sales priorities.
  • Execute post-activation lifecycle nurtures to support product adoption, engagement, and retention.

ChowNow is a leading player in off-premise restaurant technology, providing solutions across the entire digital dining experience. They support over 20,000 restaurants across North America and are navigating rapid growth under their CEO, Kanika Soni.

US Canada

  • Build programs that engage, retain, and grow our customer base.
  • Own customer engagement efforts, lifecycle campaigns, customer advocacy, and voice-of-customer programs.
  • Build a repeatable, data-driven customer marketing program that fuels adoption, expansion, and advocacy.

Launched in 2018, Forethought offers the world’s most advanced AI agents for CX — enterprise-ready and built for every customer moment.

$140,500–$204,500/yr
US

  • Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
  • Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
  • Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.

Life360's mission is to keep people close to the ones they love through their mobile app and Tile tracking devices. Life360 has more than 500 remote-first employees and delivers peace of mind and enhances everyday family life.

$90,000–$124,000/yr
US

  • Manage trial conversion nurtures and enterprise journey programs.
  • Curate and distribute customer-facing newsletters.
  • Monitor and build reporting of key lifecycle metrics.

AlphaSense is a market intelligence platform that helps companies remove uncertainty from decision-making. They have over 2,000 employees globally and offices in multiple countries.

North America 6w PTO

  • Strategy Development: Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value.
  • People Leadership: Lead and support team members with empathy and care, fostering a culture of trust.
  • Campaign Execution: Develop, execute, and maintain marketing campaigns across owned channels.

ZayZoon is on a mission to save 10 million hardworking employees 10 billion dollars with a financial empowerment platform. They offer financial wellness services like earned wage access and have been recognized for growth in the Deloitte Technology Fast 50.

18w maternity 16w paternity

  • Own and optimize end-to-end lifecycle marketing strategies.
  • Design and launch multi-channel campaigns tailored to key moments.
  • Use performance data and experimentation to inform continuous improvements.

Spring Health aims to revolutionize mental healthcare by removing barriers to access. They partner with over 450 companies and care for 10 million people, offering clinically validated technology and tailored care.

$105,000–$120,000/yr
US Unlimited PTO

  • Be a catalyst for pipeline growth and define how we scale demand at our next stage of growth.
  • Build a culture of creative experimentation by leading ongoing testing across channels and messages.
  • Strengthen the connection between Marketing, Sales, and Rev Ops to ensure high-quality, measurable pipeline.

Tapcart is the leading mobile app platform for the world’s fastest-growing Shopify brands, helping marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel. They are a Santa Monica-based tech company with the energy of a startup and the momentum of a market leader, having scaled their platform and community of merchants since their $50M Series B in 2021.

US

  • Own end-to-end customer lifecycle management—from onboarding through renewal and expansion.
  • Manage a portfolio of enterprise accounts with tailored engagement strategies based on customer needs, scale, and growth potential.
  • Conduct strategic success planning, stakeholder mapping, and executive business reviews.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates and shares this shortlist directly with the hiring company.

$71,586–$92,604/yr
US Canada

  • Lead and coach a team of 8–10 Success Specialists responsible for retention, satisfaction, churn prevention, and growth
  • Improve gross and net revenue retention through proactive outreach, renewal readiness, and risk mitigation
  • Identify at-risk Pros using health signals and coach effective save and recovery strategies

Thumbtack helps millions of people confidently care for their homes by providing an app to take care of and improve their home — from personalized guidance to AI tools and a best-in-class hiring experience. They have a growing community of 300,000 local service businesses.

Americas EMEA

  • Design lifecycle marketing strategies that connect business goals to meaningful user journeys.
  • Develop multi-channel campaigns (SEO, GEO, email, and social) that expand reach and deepen engagement.
  • Implement automation, segmentation, and data-driven workflows to scale personalization.

Fueled is a leading digital strategy, design, and engineering agency. They are a 300+ person team that has designed and built hundreds of digital products and experiences for brands.

$81,400–$130,900/yr
US

  • Lead and coach a team of Success Specialists.
  • Improve revenue retention through proactive outreach.
  • Drive adoption of high-impact Thumbtack features.

Thumbtack helps millions of people confidently care for their homes by connecting them with local service professionals. They have a growing community of 300,000 local service businesses and a culture that embraces diversity and impact.

$187,000–$220,000/yr
US

  • Own the strategic vision and roadmap for CRM, including segmentation frameworks and automation expansions.
  • Build a real-time predictive engine and lead the transition from manual campaigns to an algorithmic approach.
  • Partner with the Creative team to scale high-quality output and empower CRM managers.

Gametime unites the world through shared experiences by making it easy for people to discover and access live events. The company's platforms support more than 60,000 events across the US and Canada, and they are reimagining the event ticket industry.

US

  • Lead, coach, and develop a high-performing team of CSM Managers and Senior CSM ICs, setting clear expectations, goals, and development plans.
  • Build a culture of accountability, customer-first thinking, and collaboration with adjacent teams (Implementation, Support, Product, Sales, RevOps).
  • Champion adoption of HighLevel’s AI-powered features (including Employee AI and conversation/automation tools) as core levers for value and stickiness.

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With over 1,500 team members across 15+ countries, they operate in a global, remote-first environment, building a global community rooted in creativity, collaboration, and impact.

US Unlimited PTO

Drive program adoption among companies of all sizes, globally. Own and grow a portfolio of high touch accounts, building deep relationships with senior leaders. Develop and execute a comprehensive sales strategy across both segments, aligned to annual growth targets and organizational priorities.

The Sandberg Goldberg Bernthal Family Foundation (SGBFF) works to build a more equal and resilient world by bringing people together to support each other.

US

  • Own the development, production, and deployment of customer-facing email and SMS programs.
  • Identify operational bottlenecks and implement improvements that increase efficiency and reduce risk.
  • Develop and maintain HubSpot dashboards to track lifecycle program performance and campaign effectiveness.

Wall Street Prep is a fast-paced, high-growth company. They serve a large and diverse B2C audience and foster a collaborative environment.

$60,329–$75,413/yr
Canada

  • Lead and optimize onboarding and activation marketing programs that drive account expansion.
  • Design and execute AI-driven campaigns that customize engagement across the customer lifecycle.
  • Analyze customer responses to uncover insights and inform messaging, timing, and channel experiments.

Twilio is shaping the future of communications, delivering innovative solutions to businesses and empowering millions of developers worldwide. They are dedicated to remote-first work with a vibrant team and a strong culture of connection and global inclusion.

$130,000–$140,000/yr

  • Support the development and execution of member acquisition and enrollment efforts across marketing, sales, community, & provider channels
  • Develop compelling content to support sales efforts and educate both technical and executive buyers
  • Drive operational excellence in Marketing by implementing optimized workflows and technology stack integrations.

Cayaba Care aims to drastically improve the experience of underserved communities by reimagining how they deliver meaningful and compassionate care to expectant moms. They are focused on building trust-based engagement and wrap-around support for expectant moms to ensure they have all the social support they need.

$129,000–$210,000/yr
US

  • Own the planning, build, and optimization of new logo campaigns that drive new logo pipeline and revenue generation.
  • Implement and drive cross-functional adoption of account-based methodologies as a core foundation for all campaign activities.
  • Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel.

LaunchDarkly's platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. They believe in the power of teams and building a team that is humble, open, collaborative, respectful and kind.