Source Job

Global

  • Own positioning and messaging for HRIS, People Analytics, and CHRO buyers.
  • Create high-quality content, launches, and demand-gen experiments to build qualified pipeline.
  • Work directly with Sales, customers, and leadership to turn technical products into compelling business narratives.

Product Marketing B2B SaaS Enterprise Software Content Creation Go-to-Market

20 jobs similar to Director of Product Marketing

Jobs ranked by similarity.

$170,000–$200,000/yr
US Unlimited PTO

  • Own product positioning, messaging, and storytelling for Impiricus' agentic AI platform.
  • Lead product launches, go-to-market strategy, and account-based marketing efforts.
  • Drive content strategy, sales enablement, and experiential marketing cross-functionally.

We are the first AI-powered HCP Engagement Engine, helping life sciences companies connect physicians with clinically meaningful resources. Deloitte named us the #1 fastest growing company in North America in 2025, guided by 2,000+ HCP advisors.

$192,400–$300,650/yr
US Canada

  • Own end-to-end launches for AI Control Tower, from planning to execution, partnering with product, comms, and campaigns.
  • Drive web and digital presence, shaping how AICT appears on servicenow.com and across digital properties.
  • Translate a technical, fast-evolving product into a clear story for governance, security, and IT leaders.

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflows for 85% of the Fortune 500. With a culture of flexibility and trust, we're building an AI-native environment where technology and talent are unstoppable together.

$115,000–$130,000/yr
US

  • Own product marketing for Agentic CX assurance, including positioning, messaging, launches, and competitive story.
  • Drive end-to-end go-to-market for agentic AI releases, from launch tiering to post-launch pipeline measurement.
  • Partner with Product, Sales, Demand Gen, and Customer Success to align engineering output with seller conversations.

Cyara is the global leader in AI-powered customer experience assurance, helping brands deliver seamless interactions across channels. They have a global team of passionate, talented people committed to making every customer interaction better.

Europe

  • Own positioning and messaging for AppFollow's products, leading launches from development to campaign execution.
  • Build the product feedback loop with Sales and CS, aggregating insights and feeding them back to Product and Marketing.
  • Own customer proof: case studies, testimonials, and the internal source of truth for all product descriptions.

AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. We are a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.

EMEA

  • Define and execute the global marketing and go-to-market strategy.
  • Own positioning, messaging, brand, and market differentiation across AI and cloud infrastructure.
  • Build demand-generation programs across content, digital, events, partnerships, and community.

Pragmatike is recruiting for a fast-scaling, well-funded distributed cloud infrastructure startup building next-generation AI-native cloud services. The company provides GPU-powered infrastructure for AI/ML workloads with a decentralized architecture, and is entering its next stage of growth.

South Africa

  • Define and execute global marketing and go-to-market strategy.
  • Build scalable demand-generation programs and own brand positioning.
  • Lead product marketing, content, campaigns, and team building.

A fast-scaling, well-funded European deep-tech company at the intersection of AI and cloud infrastructure. They are building a remote-first team with a focus on efficient and environmentally conscious cloud infrastructure.

US

  • Own the TaxSys value story by identifying, validating, and sharing ROI, outcomes, benchmarks, and other proof points.
  • Develop and refine positioning, messaging, value propositions, and core collateral that translate a mature platform into clear, evidence-based market stories.
  • Strengthen sales and demo enablement, including the demo narrative, presentations, discovery guidance, objection handling, and pursuit support.

Grant Street Group provides tax collection platform TaxSys for government agencies. The company rewards teamwork, professional excellence, and individual responsibility in a technology-rich work environment that enables effective collaboration.

US Canada

  • Lead go-to-market strategy and launches, owning positioning, messaging, and pricing across the portfolio.
  • Build sales enablement with playbooks, training, and battlecards that empower field teams.
  • Use AI-assisted research and voice-of-customer practices to sharpen competitive insight and decisions.

Really Great Reading designs innovative literacy products and training that bring the Science of Reading to thousands of schools. It fosters a collaborative, diverse culture focused on improving literacy scores nationwide.

US Unlimited PTO

  • Own the overarching AI narrative for Iterable, connecting individual capabilities into a single, compelling point of view.
  • Craft bold, narrative-driven messaging for Tier 1 flagship releases, translating deep technical understanding into customer value.
  • Conduct market research and partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions.

Iterable is an AI customer engagement platform trusted by brands like Redfin, SeatGeek, Priceline, Calm, and Box. With nearly 1,200 brands across 50+ countries, the company values ownership, growth mindset, transparency, and unity, and has been recognized as a Leader by G2 and a Challenger by Gartner.

Canada 5w PTO

  • Develop differentiated positioning, messaging, and go-to-market strategies for B2B SaaS products.
  • Lead full-funnel marketing, product launches, and sales enablement across cross-functional teams.
  • Use customer intelligence, AI, and automation to scale product marketing impact and drive measurable growth.

A B2B SaaS company focused on building and scaling solutions for large enterprise customers. The culture is product-first, high-impact, and collaborative, with a remote work environment and a strong emphasis on ownership and growth.

US 18w maternity 16w paternity

  • Own go-to-market across new business, renewals, and upsell, representing PM in revenue leadership.
  • Partner with revenue, enablement, growth, and PR to align messaging, training, and campaigns.
  • Lead the downstream PM team and build an AI-native production engine for on-brand assets.

Spring Health is a global mental health company using an AI-native platform to deliver personalized support across coaching, therapy, and medication. It reaches 170 million+ people and fosters a culture of thoughtful AI use.

$220,000–$260,000/yr
US

  • Own product marketing end-to-end for AI infrastructure and AI-native applications.
  • Define positioning, messaging, and category narratives across durable execution and AI agents.
  • Partner with founders on packaging, pricing, and go-to-market strategy.

Restate builds durable execution infrastructure for AI-native applications and distributed systems. Backed by a $20M Series A and a world-class engineering team, the company is in its early growth stage with a founder-driven culture.

US

  • Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA.
  • Shape our governance story around secure auths, identity management, and safety with agent use.
  • Collaborate with product and sales to shape and close enterprise opportunities on new platform capabilities.

Zapier builds automation tools that enable businesses to connect apps and automate workflows. Zapier is a fully remote company with a focus on transparency, diversity, and inclusion, employing hundreds of people worldwide.

$242,000–$300,000/yr
US Unlimited PTO

  • Lead the commercial growth and product strategy for G-P's flagship Employer of Record (EOR) business, driving revenue and market expansion.
  • Partner with the CPO and executive peers to align product portfolio with growth priorities, optimize unit economics, and enhance financial performance.
  • Scale and empower a multi-tiered product organization, managing senior directors and directors across distinct product pillars.

G-P provides a SaaS-based Global Employment Platform that enables companies to expand into over 180 countries quickly without local entity setup. The company fosters a diverse, remote-first culture and values innovation, offering flexibility and resources to its employees.

$215,200–$300,000/yr
US

  • Define the product and platform story, including positioning, messaging, and value proposition for Seismic's combined portfolio.
  • Lead a world-class global product marketing organization, owning go-to-market strategy and execution for major launches.
  • Make regulated industries a strategic advantage by embedding governance, compliance, and trust into product narratives.

Seismic is a go-to-market performance platform that helps organizations align revenue teams with AI-powered enablement, content, and analytics. The company has thousands of employees and fosters a culture of innovation and collaboration.

$165,000–$182,000/yr
United States Canada

  • Own product-level positioning and messaging for platform areas, set launch strategy, and drive cross-functional launches end to end.
  • Build customer proof and enablement for sales, CS, and partners, using AI to scale content creation and distribution.
  • Serve as market and competitive expert, turning insights into actionable positioning and content that drives adoption.

Thanx is a loyalty and guest engagement platform for restaurants, unifying loyalty, digital ordering, and marketing automation. Backed by elite investors including Sequoia Capital, the company has raised over $30M and fosters an AI-native culture with strong employee tenure and core behaviors like Think Boldly and Execute Reliably.

North America

  • Own market success for the AI Assistant portfolio, shaping narratives and enabling field teams.
  • Develop customer and market insights to drive GA readiness and repeatable deployments.
  • Advocate for Voice of Customer and bring field learnings into product planning.

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflows to help organizations work smarter. The company serves 85% of the Fortune 500 and fosters an AI-native culture where technology and talent are unstoppable together.

$110,000–$120,000/yr
US

  • Lead go-to-market execution, positioning, and messaging for Subsplash's self-serve, direct-to-consumer product lines.
  • Design and optimize the customer lifecycle from awareness to upgrade, using funnel analytics to identify conversion opportunities.
  • Collaborate cross-departmentally with Sales, Marketing, and Product teams to create compelling product narratives and drive revenue.

Subsplash is the platform that churches use to run their ministry and engage their congregations, offering tools like apps, websites, giving, and church management on one platform. They serve over 20,000 churches and nonprofits across the US and Canada, with a team of 280+ people dedicated to humility, innovation, and excellence.

US

  • Write and edit the majority of recurring content including blog posts, email newsletters, and website copy.
  • Turn technical product details into copy that security, IT, or HR buyers want to read.
  • Own the marketing content calendar and coordinate inputs from cross-functional teams.

Nametag provides workforce-grade identity verification to prevent social engineering and deepfake attacks. It is a remote-first company that values autonomy, inclusivity, and collaboration.

$165,000–$200,000/yr
North America

  • Lead pricing and packaging strategy for ClearGov's suite of 13 products across public sector segments.
  • Define portfolio and commercialization strategy, shaping executive decisions with market and customer insight.
  • Build scalable launch and integration models and strengthen cross-sell, upsell, and account-based growth.

ClearGov builds a financial operating platform for US local governments and school districts to plan, budget, report, and communicate finances. With over 2,000 public sector organizations using the platform, ClearGov emphasizes transparency, empathy, and collaboration in its culture.