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US Canada

  • Lead go-to-market strategy and launches, owning positioning, messaging, and pricing across the portfolio.
  • Build sales enablement with playbooks, training, and battlecards that empower field teams.
  • Use AI-assisted research and voice-of-customer practices to sharpen competitive insight and decisions.

Product Marketing Go-to-Market Strategy Sales Enablement Pricing & Packaging

20 jobs similar to Director, Product Marketing & Go-to-Market

Jobs ranked by similarity.

US 18w maternity 16w paternity

  • Own go-to-market across new business, renewals, and upsell, representing PM in revenue leadership.
  • Partner with revenue, enablement, growth, and PR to align messaging, training, and campaigns.
  • Lead the downstream PM team and build an AI-native production engine for on-brand assets.

Spring Health is a global mental health company using an AI-native platform to deliver personalized support across coaching, therapy, and medication. It reaches 170 million+ people and fosters a culture of thoughtful AI use.

US

  • Own go-to-market plans for new product launches from concept through launch and early performance.
  • Develop tiered launch models, pricing and packaging, and integrated campaigns across paid, email, and social.
  • Collaborate cross-functionally with product, engineering, analytics, R&D, supply chain, and creative teams.

The company is a consumer goods brand focused on product innovation and direct-to-consumer growth. It is a growth-stage company with a distributed team and a focus on cross-functional collaboration.

US Unlimited PTO

  • Turn positioning, market research, and customer insights into sales enablement assets and content that drive growth across Amazon and non-Amazon marketplaces.
  • Spend meaningful time on customer and sales calls, gathering Voice of Customer to sharpen messaging, sales tools, and competitive intelligence.
  • Move between strategic thinking and hands-on production, using AI tools to accelerate research, content generation, and enablement maintenance.

Levanta is a creator affiliate platform that connects brands, creators, publishers, and marketplaces through a single platform for creator discovery, activation, and payments. With over 90,000 vetted creators and $43 million in funding, the company fosters a dynamic, supportive culture that values innovation, diversity, and inclusion.

US

  • Lead multiple high-complexity, cross-functional GTM initiatives for Education and Curriculum products.
  • Own GTM motions end-to-end from opportunity identification through launch and performance measurement.
  • Partner with Sales, Marketing, Finance, and Analytics to drive acquisition, adoption, expansion, and retention.

Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. It is a three-time Cloud 100 company backed by top investors, with a distributed team across US time zones and select offices internationally.

Europe

  • Own positioning and messaging for AppFollow's products, leading launches from development to campaign execution.
  • Build the product feedback loop with Sales and CS, aggregating insights and feeding them back to Product and Marketing.
  • Own customer proof: case studies, testimonials, and the internal source of truth for all product descriptions.

AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. We are a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.

$184,000–$225,000/yr
Canada

  • Drive product positioning and go-to-market launches for your product segment.
  • Translate AI capabilities into practical value for real estate professionals.
  • Enable sales teams with compelling content and training to drive revenue.

Lone Wolf Technologies is a real estate technology company providing software solutions for real estate professionals. They foster a collaborative culture and are a growing team with a focus on innovation.

US Unlimited PTO

  • Drive product positioning, messaging, and go-to-market strategy for new products and features.
  • Lead competitive intelligence, win/loss analysis, and sales enablement to help AEs win deals.
  • Build customer education programs and measure product marketing impact to improve adoption.

Influ2 brings account-based marketing to the contact level, enabling businesses to target specific buyers with ads and orchestrate journeys across channels. The company is a cash-positive, Series A-funded organization with 200+ enterprise customers and a team culture that values diverse perspectives and work-life balance.

Canada

  • Lead commercial strategy for a portfolio of technology services and solutions.
  • Develop solution packaging, positioning, pricing, and go-to-market strategies.
  • Equip sales teams with enablement materials and training to drive revenue growth.

This partner company provides innovative technology services and solutions for global clients. It operates in a lean, high-accountability, multicultural, and inclusive environment with a performance-driven culture.

$215,200–$300,000/yr
US

  • Define the product and platform story, including positioning, messaging, and value proposition for Seismic's combined portfolio.
  • Lead a world-class global product marketing organization, owning go-to-market strategy and execution for major launches.
  • Make regulated industries a strategic advantage by embedding governance, compliance, and trust into product narratives.

Seismic is a go-to-market performance platform that helps organizations align revenue teams with AI-powered enablement, content, and analytics. The company has thousands of employees and fosters a culture of innovation and collaboration.

US

  • Lead go-to-market strategy and execution for monthly releases and quarterly product launches for platform services.
  • Translate innovative offerings into marketable, sellable solutions that drive adoption and revenue growth.
  • Collaborate with cross-functional teams to deliver compelling content and enablement for sales and partners.

Outreach is a complete agentic AI platform for revenue teams that automates workflows and powers sales processes. The company serves world-leading enterprises like Databricks, SAP, and Siemens, and fosters a collaborative, innovative culture where teams support each other.

US 6w PTO

  • Develop joint positioning, messaging, and go-to-market narratives for platform and technology partners.
  • Lead launch readiness for partner-built integrations across Product, Partnerships, Sales, and CS.
  • Translate MDF commitments into briefs, content, enablement, and reporting with clear scope.

Triple Whale is the AI operating system for modern ecommerce, helping brands turn complex data into actions that grow profit. More than 65,000 brands, including Pressed Juicery, OUAI, and True Classic, use the platform.

$150,000–$180,000/yr
US

  • Own positioning and messaging to make Vitalize's value clear.
  • Deeply understand customers, market, and product to drive launches and sales enablement.
  • Partner with Product, Sales, and Customer Success to craft compelling stories and measure impact.

Vitalize is building the AI operating system for how health systems manage labor and capacity. We've raised $31M from top healthcare investors and are trusted by leading health systems across the country.

US

  • Develops integrated go-to-market strategies and messaging for assigned markets.
  • Researches market trends, competitive landscapes, and customer needs to inform product positioning.
  • Collaborates cross-functionally to create sales enablement tools and compelling marketing assets.

ConnectWise is a global software company that helps technology solution providers manage businesses and deliver customer experiences. With over 3,000 colleagues across North America, EMEA, and APAC, we foster an inclusive culture that values diverse perspectives and skills.

Canada UK India

  • Own release marketing and enablement, coordinating customer-facing collateral like release notes, demo videos, and help content.
  • Build sales enablement materials including battlecards, competitive FAQs, and objection-handling content.
  • Maintain awareness of the competitive landscape and contribute to positioning, messaging, and launch planning.

Loopio is a remote-first company that builds a platform for creating and managing proposals, RFPs, and security questionnaires. They are an award-winning workplace with a global team of employees across Canada, the UK, and India, and they foster a supportive culture with employee resource groups and professional development opportunities.

$170,000–$200,000/yr
US Unlimited PTO

  • Own product positioning, messaging, and storytelling for Impiricus' agentic AI platform.
  • Lead product launches, go-to-market strategy, and account-based marketing efforts.
  • Drive content strategy, sales enablement, and experiential marketing cross-functionally.

We are the first AI-powered HCP Engagement Engine, helping life sciences companies connect physicians with clinically meaningful resources. Deloitte named us the #1 fastest growing company in North America in 2025, guided by 2,000+ HCP advisors.

US

  • Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement.
  • Build and maintain a continuous intelligence engine covering competitive insights, customer insights, market intelligence, and analyst relations specific to procurement.
  • Develop content that speaks credibly to the procurement buyer persona, including web copy, one-pagers, case studies, webinars, and thought leadership.

Agiloft is the most trusted global leader in data-first contract lifecycle management (CLM) software, helping organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts. It is a growing, vibrant company with nearly 100% customer satisfaction and 97% annual renewal rates, supporting multiple Employee Resource Groups and promoting a healthy work/life balance.

$110,000–$120,000/yr
US

  • Lead go-to-market execution, positioning, and messaging for Subsplash's self-serve, direct-to-consumer product lines.
  • Design and optimize the customer lifecycle from awareness to upgrade, using funnel analytics to identify conversion opportunities.
  • Collaborate cross-departmentally with Sales, Marketing, and Product teams to create compelling product narratives and drive revenue.

Subsplash is the platform that churches use to run their ministry and engage their congregations, offering tools like apps, websites, giving, and church management on one platform. They serve over 20,000 churches and nonprofits across the US and Canada, with a team of 280+ people dedicated to humility, innovation, and excellence.

US Unlimited PTO

  • Own product marketing for partnerships, from pricing and packaging to launch and enablement.
  • Lead end-to-end GTM strategy for partner launches and co-marketing initiatives.
  • Develop buyer personas and joint value propositions in collaboration with cross-functional teams.

Greenhouse is a hiring platform that helps companies hire great people. They are a remote-first company with an award-winning culture, recognized by Fortune and Inc., and employ hundreds globally.

$152,000–$165,000/yr
Global

  • Develop and evolve strategic messaging and positioning for a portfolio of clean energy and environmental commodity products.
  • Lead end-to-end go-to-market planning, product launches, and lifecycle success, collaborating with cross-functional teams.
  • Create compelling content, build market intelligence, support demand generation, and enable sales with tools and training.

Xpansiv is the leading infrastructure provider for energy transition markets, offering registries, marketplaces, and data for environmental commodities. Backed by Blackstone, the company has grown through more than 10 acquisitions and is a global leader in clean tech.

$220,000–$260,000/yr
US

  • Own product marketing end-to-end for AI infrastructure and AI-native applications.
  • Define positioning, messaging, and category narratives across durable execution and AI agents.
  • Partner with founders on packaging, pricing, and go-to-market strategy.

Restate builds durable execution infrastructure for AI-native applications and distributed systems. Backed by a $20M Series A and a world-class engineering team, the company is in its early growth stage with a founder-driven culture.