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US

  • Own go-to-market plans for new product launches from concept through launch and early performance.
  • Develop tiered launch models, pricing and packaging, and integrated campaigns across paid, email, and social.
  • Collaborate cross-functionally with product, engineering, analytics, R&D, supply chain, and creative teams.

Product Marketing Go-to-Market Strategy Integrated Campaigns Cross-functional Leadership

20 jobs similar to GTM Marketing Manager

Jobs ranked by similarity.

North America Unlimited PTO 14w maternity 2w paternity

  • Shape marketing strategy and commercial success for consumer digital products and services.
  • Develop product positioning, messaging, pricing, and go-to-market plans to drive growth.
  • Lead cross-functional initiatives across product, marketing, revenue, and customer support teams.

The company creates consumer digital products and connected healthcare experiences. It fosters a collaborative, innovation-focused remote culture.

$110,000–$120,000/yr
US

  • Lead go-to-market execution, positioning, and messaging for Subsplash's self-serve, direct-to-consumer product lines.
  • Design and optimize the customer lifecycle from awareness to upgrade, using funnel analytics to identify conversion opportunities.
  • Collaborate cross-departmentally with Sales, Marketing, and Product teams to create compelling product narratives and drive revenue.

Subsplash is the platform that churches use to run their ministry and engage their congregations, offering tools like apps, websites, giving, and church management on one platform. They serve over 20,000 churches and nonprofits across the US and Canada, with a team of 280+ people dedicated to humility, innovation, and excellence.

US 6w PTO

  • Develop joint positioning, messaging, and go-to-market narratives for platform and technology partners.
  • Lead launch readiness for partner-built integrations across Product, Partnerships, Sales, and CS.
  • Translate MDF commitments into briefs, content, enablement, and reporting with clear scope.

Triple Whale is the AI operating system for modern ecommerce, helping brands turn complex data into actions that grow profit. More than 65,000 brands, including Pressed Juicery, OUAI, and True Classic, use the platform.

US

  • Lead multiple high-complexity, cross-functional GTM initiatives for Education and Curriculum products.
  • Own GTM motions end-to-end from opportunity identification through launch and performance measurement.
  • Partner with Sales, Marketing, Finance, and Analytics to drive acquisition, adoption, expansion, and retention.

Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. It is a three-time Cloud 100 company backed by top investors, with a distributed team across US time zones and select offices internationally.

$42,100–$118,350/yr
Global Unlimited PTO 16w maternity 16w paternity

  • You will own and continuously improve one or more GTM products that support how Remote acquires, serves, and grows customers.
  • You will translate business needs into scalable product capabilities, workflows, and system improvements.
  • You will build and ship GTM product features and process improvements using automation and AI tools.

Remote solves global employment compliance for businesses of all sizes to recruit, pay, and manage international teams. Remote has a globally distributed, async-first workforce across 6 continents, with a culture centered on innovation, automation, and AI.

US

  • Own end-to-end go-to-market planning and campaign execution across assigned portfolios, territories, or industry verticals.
  • Translate complex open-source concepts into compelling messaging and campaigns for technical and business audiences.
  • Collaborate with content, events, paid media, and social media teams to deliver integrated multi-channel marketing programs.

This company develops and markets innovative open-source technologies for global technology markets. They operate as a fully remote, highly distributed international team with a culture that values ownership, action, and continuous improvement.

US

  • Develops integrated go-to-market strategies and messaging for assigned markets.
  • Researches market trends, competitive landscapes, and customer needs to inform product positioning.
  • Collaborates cross-functionally to create sales enablement tools and compelling marketing assets.

ConnectWise is a global software company that helps technology solution providers manage businesses and deliver customer experiences. With over 3,000 colleagues across North America, EMEA, and APAC, we foster an inclusive culture that values diverse perspectives and skills.

United States

  • Own go-to-market positioning and strategy for Expert Call Services.
  • Craft messaging that differentiates ECS from other expert network providers.
  • Partner with cross-functional teams to drive campaigns and enablement.

AlphaSense provides market intelligence and search built on proven AI. Founded in 2011, they have over 2,000 employees globally and are headquartered in New York City.

Europe

  • Own positioning and messaging for AppFollow's products, leading launches from development to campaign execution.
  • Build the product feedback loop with Sales and CS, aggregating insights and feeding them back to Product and Marketing.
  • Own customer proof: case studies, testimonials, and the internal source of truth for all product descriptions.

AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. We are a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.

North America

  • Own the product vision and roadmap for the core surface area, including Audiences, Charts, Experiments, Traits, and Orchestration.
  • Drive 0→1 innovation, deepen established surfaces, and scale emerging areas to hit revenue goals.
  • Act as a product GM, accountable for adoption and go-to-market success across multiple engineering and design workstreams.

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. Founded in 2019 and headquartered in San Francisco, the team is ambitious, impact-driven, and efficient, with a culture of humility, kindness, and compassion.

$124,600–$220,000/yr
US

  • Partner with leadership across Marketing, Product, and Sales on Product Marketing initiatives.
  • Own positioning, messaging, and go-to-market strategy for product launches.
  • Conduct market and buyer research, including win/loss analysis and competitive intelligence.

Sparrow is the first high-tech, high-touch employee leave management solution. We are a diverse, highly talented, and supportive remote team.

UK

  • Lead product launches, campaigns, and marketing projects end to end across Eastern Europe distributor markets.
  • Manage senior distributor relationships and translate regional direction into effective market activity.
  • Partner with cross-functional teams and the Marketing Coordinator to deliver priority projects and measure success.

Dexcom Corporation is a pioneer and global leader in continuous glucose monitoring (CGM), developing biosensing technology to empower people to take control of health. The company is driven by thousands of ambitious, passionate people worldwide committed to improving human health.

$165,000–$200,000/yr
North America

  • Lead pricing and packaging strategy for ClearGov's suite of 13 products across public sector segments.
  • Define portfolio and commercialization strategy, shaping executive decisions with market and customer insight.
  • Build scalable launch and integration models and strengthen cross-sell, upsell, and account-based growth.

ClearGov builds a financial operating platform for US local governments and school districts to plan, budget, report, and communicate finances. With over 2,000 public sector organizations using the platform, ClearGov emphasizes transparency, empathy, and collaboration in its culture.

$190,000–$210,000/yr
US

  • Develop and evolve positioning, messaging, and value propositions that differentiate Huntress Managed SIEM from legacy SIEM products.
  • Partner with product management, growth marketing, and brand teams to shape go-to-market plans and launch campaigns.
  • Create sales enablement content and use AI tools to accelerate research, drafting, and iteration while applying judgment.

Huntress is a cybersecurity company founded by former NSA operators that provides a managed security platform backed by a 24/7 human-led SOC. It is a remote-first team securing over 5M endpoints and 15M identities, with a culture that values inclusivity, collaboration, and making an impact.

$73,000–$94,900/yr
Canada Unlimited PTO

  • Drive product messaging and positioning for TrustArc's privacy platform.
  • Create content for launches, sales enablement, and demand generation.
  • Research market and competitors to shape campaigns and sales tools.

TrustArc is the leader in data privacy, automating end-to-end privacy management programs for global organizations. With a global team across the Americas, Europe, and Asia, TrustArc supports work-life balance with unlimited PTO, flexible hours, and virtual team events.

Germany

  • Define and execute global product marketing strategy for iGaming portfolio, aligning roadmaps, launches, and lifecycle campaigns with business objectives.
  • Lead and mentor a small product marketing team, managing product launches and coordinating with growth, CRM, creative, legal, and compliance teams.
  • Leverage player analytics, A/B testing, and user research to optimize messaging, inform feature priorities, and establish product marketing KPIs.

This partner company operates in the iGaming sector, focusing on regulated markets. They foster a collaborative, diverse, and inclusive culture with a small product marketing team.

Global 6w PTO 26w maternity 26w paternity

  • Own the full lifecycle recruitment process for go-to-market roles, attracting and recruiting top talent.
  • Partner with hiring managers to craft creative recruiting strategies and deliver world-class candidate experiences.
  • Leverage data and market insights to make informed decisions, proactively source candidates, and build diverse talent communities.

Cohere is the leading security-first enterprise AI company building cutting-edge foundation models and end-to-end products for real-world business challenges. We are a global team of researchers, engineers, and designers, headquartered in Toronto and passionate about our craft and the widespread adoption of AI.

$120,000–$140,000/yr
US Unlimited PTO 14w maternity 14w paternity

  • Own pipeline coverage and top-of-funnel demand gen end-to-end, deciding how to get there.
  • Test new channels and run events, email marketing, and social campaigns.
  • Partner with sales and product marketing to align campaigns with pipeline targets.

Rally is agentic research infrastructure that lets companies talk to their own users safely and at scale. It's a small, remote-first team that's deeply user-obsessed, AI-native, and values ownership and async work.

US Unlimited PTO

  • Self-source and prospect net-new Mid-Market DTC/e-commerce brands, and quickly qualify inbound leads.
  • Run discovery to understand each brand's acquisition goals and show how Nift drives net-new customers.
  • Own the account after close — get the first campaign live, monitor performance, and scale spend.

Nift is disrupting performance marketing by delivering millions of net-new customers to DTC and e-commerce brands each month. It is a data-driven, cash-flow-positive company that has grown 731% over three years, backed by top investors, with a culture of ownership and building.

$90,000–$125,000/yr
US Unlimited PTO

  • Assist in developing and executing the marketing product roadmap, balancing strategic priorities with engineering capacity.
  • Support end-to-end delivery of marketing technology initiatives including front-end and customer-facing products.
  • Collaborate with engineering, legal, compliance, and risk to deliver initiatives in a regulated environment.

NinjaHoldings provides digital banking and lending products through CreditNinja and NinjaCard, plus underwriting and analytics services via Edge. Headquartered in Chicago with a global remote workforce, they are a lean, growing team focused on advancing consumer finance.