Source Job

North America Unlimited PTO 14w maternity 2w paternity

  • Shape marketing strategy and commercial success for consumer digital products and services.
  • Develop product positioning, messaging, pricing, and go-to-market plans to drive growth.
  • Lead cross-functional initiatives across product, marketing, revenue, and customer support teams.

Product Marketing Market Research Go-to-market Strategy Data Analysis Cross-functional Leadership

20 jobs similar to Sr. Global Product Marketing Manager, Consumer Digital

Jobs ranked by similarity.

$131,200–$150,000/yr
US Unlimited PTO

  • Own positioning, messaging, and field enablement for LastPass products.
  • Lead go-to-market planning for launches across product, sales, and brand.
  • Develop sales enablement materials and conduct customer research to sharpen strategy.

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity, offering a collaborative and inclusive remote-first culture.

US Unlimited PTO

  • Own the end-to-end consumer journey from discovery through ongoing engagement.
  • Partner with engineering and design to build AI into the core consumer experience.
  • Lead projects through ideation, development, and launch of innovative features.

Hims & Hers is a leading health and wellness platform on a mission to help the world feel great through better health. They are a public company traded on the NYSE with a talent-first flexible/remote work culture.

US

  • Develops integrated go-to-market strategies and messaging for assigned markets.
  • Researches market trends, competitive landscapes, and customer needs to inform product positioning.
  • Collaborates cross-functionally to create sales enablement tools and compelling marketing assets.

ConnectWise is a global software company that helps technology solution providers manage businesses and deliver customer experiences. With over 3,000 colleagues across North America, EMEA, and APAC, we foster an inclusive culture that values diverse perspectives and skills.

US

  • Lead the direct-to-consumer marketing strategy for FreeBC, driving awareness and engagement for contraceptive care through multi-channel campaigns.
  • Establish performance metrics, optimize digital marketing initiatives, and manage external agency partners to achieve measurable growth.
  • Use data-driven insights and audience segmentation to reach historically underserved populations and expand access to care.

Upstream USA is a national nonprofit dedicated to ensuring equitable, patient-centered contraceptive care is available to everyone. Supported by venture philanthropy, Upstream operates with a culture of aggressive growth and a focus on measurable outcomes, currently working in 37 states and Washington, D.C.

Brazil

  • Own product marketing initiatives across the full lifecycle, from discovery to scaling, using consumer insights and behavioral data.
  • Analyze qualitative and quantitative data to identify growth opportunities and improve product positioning and messaging.
  • Collaborate cross-functionally with Product, Marketing, Engineering, Data, and Design teams to drive product adoption and engagement.

This company offers consumer-facing financial technology and rewards products. It fosters a fast-paced, AI-forward culture with high standards, trust, ownership, and innovation.

US

  • Own and execute the North American omnichannel marketing strategy, driving brand awareness and commercial growth across retail, DTC, and social commerce.
  • Lead a high-performing senior marketing organization spanning Creative, Social, PR, Influencer, and Trade Marketing.
  • Champion lifecycle marketing and customer retention, partnering with global teams to increase loyalty and advocacy.

Our partner is a globally recognized consumer brand connecting with families across the U.S. The company offers a collaborative, diverse, and inclusive working environment that values creativity and high-quality execution.

$110,000–$120,000/yr
US

  • Lead go-to-market execution, positioning, and messaging for Subsplash's self-serve, direct-to-consumer product lines.
  • Design and optimize the customer lifecycle from awareness to upgrade, using funnel analytics to identify conversion opportunities.
  • Collaborate cross-departmentally with Sales, Marketing, and Product teams to create compelling product narratives and drive revenue.

Subsplash is the platform that churches use to run their ministry and engage their congregations, offering tools like apps, websites, giving, and church management on one platform. They serve over 20,000 churches and nonprofits across the US and Canada, with a team of 280+ people dedicated to humility, innovation, and excellence.

$90,000–$125,000/yr
US Unlimited PTO

  • Assist in developing and executing the marketing product roadmap, balancing strategic priorities with engineering capacity.
  • Support end-to-end delivery of marketing technology initiatives including front-end and customer-facing products.
  • Collaborate with engineering, legal, compliance, and risk to deliver initiatives in a regulated environment.

NinjaHoldings provides digital banking and lending products through CreditNinja and NinjaCard, plus underwriting and analytics services via Edge. Headquartered in Chicago with a global remote workforce, they are a lean, growing team focused on advancing consumer finance.

Germany

  • Define and execute global product marketing strategy for iGaming portfolio, aligning roadmaps, launches, and lifecycle campaigns with business objectives.
  • Lead and mentor a small product marketing team, managing product launches and coordinating with growth, CRM, creative, legal, and compliance teams.
  • Leverage player analytics, A/B testing, and user research to optimize messaging, inform feature priorities, and establish product marketing KPIs.

This partner company operates in the iGaming sector, focusing on regulated markets. They foster a collaborative, diverse, and inclusive culture with a small product marketing team.

$82,000–$137,000/yr
US 4w PTO 16w maternity 8w paternity

  • Build and own product positioning and messaging across AI product portfolio, translating clinical outcomes into business narratives.
  • Lead go-to-market planning for product launches, moving from tactical to systematic market education with success metrics.
  • Own scientific communications and build sales enablement library including pitch decks, case studies, and battle cards.

Waymark is a mission-driven team of healthcare providers, technologists, and builders transforming care for people with Medicaid benefits. We partner with communities to deliver technology-enabled, human-centered support that helps patients stay healthy and thrive.

US Unlimited PTO

  • Lead product marketing strategy, positioning, and go-to-market for public safety software.
  • Develop sales enablement materials and competitive intelligence to drive market adoption.
  • Collaborate with cross-functional teams to translate complex capabilities into customer value.

First Due provides end-to-end software solutions for fire and EMS agencies to improve safety and operations. The company offers a fully remote workplace with a comprehensive benefits package.

North America

  • Own the market narrative, positioning, and messaging for the Customer Excellence portfolio and value realization strategy.
  • Build seller enablement, market intelligence, and operational frameworks to scale adoption and growth.
  • Partner across Product, Services, Sales, and Marketing to drive alignment and influence senior leaders.

ServiceNow is the AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter, faster, and better. The company fosters an AI-native culture where technology and talent are unstoppable together, freeing people from busywork to focus on meaningful work.

$73,000–$94,900/yr
Canada Unlimited PTO

  • Drive product messaging and positioning for TrustArc's privacy platform.
  • Create content for launches, sales enablement, and demand generation.
  • Research market and competitors to shape campaigns and sales tools.

TrustArc is the leader in data privacy, automating end-to-end privacy management programs for global organizations. With a global team across the Americas, Europe, and Asia, TrustArc supports work-life balance with unlimited PTO, flexible hours, and virtual team events.

$250,000–$330,000/yr
US

  • Lead enterprise brand, marketing, communications, and market engagement strategy to advance mission impact and awareness.
  • Direct an agency-style shared-services model providing scalable marketing support to over 90 JA offices nationwide.
  • Oversee digital marketing technology, CRM-enabled automation, and performance analytics to strengthen audience engagement.

Junior Achievement USA is a nonprofit that delivers experiential learning and career-connected education to help students achieve academically and economically. It reaches over 4.6 million students annually across nearly 100 U.S. markets, part of JA Worldwide serving 19.9 million students, with a century-long legacy and a culture committed to inclusion and belonging.

US Unlimited PTO

  • Own the Data Activation product roadmap, shaping data offerings and commercializing them in the AdTech ecosystem.
  • Lead partner integrations with DSPs, SSPs, identity providers, CTV platforms, and data marketplaces.
  • Collaborate with Engineering and senior leadership on APIs, architecture, and product strategy, using data to drive decisions.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They are a growing organization focused on creating a collaborative, remote-first environment and committed to diversity and inclusion.

United States

  • Own go-to-market positioning and strategy for Expert Call Services.
  • Craft messaging that differentiates ECS from other expert network providers.
  • Partner with cross-functional teams to drive campaigns and enablement.

AlphaSense provides market intelligence and search built on proven AI. Founded in 2011, they have over 2,000 employees globally and are headquartered in New York City.

US Unlimited PTO

  • Own product outcomes from problem definition through delivery and iteration for complex, mission-critical products.
  • Set clear product direction by synthesizing customer needs, market dynamics, data, and business context.
  • Drive execution in ambiguity, maintain momentum, and communicate clearly with senior leaders.

Availity delivers revenue cycle and business solutions for healthcare professionals. They connect over 2 million providers to health plans, processing 12 billion transactions annually, and are certified as a Great Place to Work with a culture of continuous learning and inclusion.

$138,200–$190,100/yr
US

  • Define strategic priorities for the onboarding experience, balancing member needs with business objectives.
  • Lead cross-functional collaboration across Marketing, Digital, Analytics, and Operations to drive execution.
  • Develop measurement frameworks and executive communications to ensure program visibility and accountability.

The company is a healthcare organization focused on transforming the consumer onboarding experience. They are a large enterprise with a collaborative culture and a commitment to innovation.

$80,300–$109,500/yr
Canada

  • Exercise curiosity and empathy to build products that customers love.
  • Develop and maintain product and feature roadmap for Analytics products in collaboration with engineering, design, and stakeholders.
  • Lead the complete product development lifecycle in an agile environment from use cases to market delivery.

D2L is a cloud company that modernizes education and builds the Future of Work. With a 25-year mission, they are dedicated to transforming the way the world learns and improving human potential globally.

Europe

  • Own positioning and messaging for AppFollow's products, leading launches from development to campaign execution.
  • Build the product feedback loop with Sales and CS, aggregating insights and feeding them back to Product and Marketing.
  • Own customer proof: case studies, testimonials, and the internal source of truth for all product descriptions.

AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. We are a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.