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US 18w maternity 16w paternity

  • Own go-to-market across new business, renewals, and upsell, representing PM in revenue leadership.
  • Partner with revenue, enablement, growth, and PR to align messaging, training, and campaigns.
  • Lead the downstream PM team and build an AI-native production engine for on-brand assets.

Product Marketing Go-to-Market Strategy Generative AI Team Leadership

20 jobs similar to Director, Downstream Product Marketing

Jobs ranked by similarity.

US

  • Lead go-to-market strategy and execution for monthly releases and quarterly product launches for platform services.
  • Translate innovative offerings into marketable, sellable solutions that drive adoption and revenue growth.
  • Collaborate with cross-functional teams to deliver compelling content and enablement for sales and partners.

Outreach is a complete agentic AI platform for revenue teams that automates workflows and powers sales processes. The company serves world-leading enterprises like Databricks, SAP, and Siemens, and fosters a collaborative, innovative culture where teams support each other.

US Canada

  • Lead go-to-market strategy and launches, owning positioning, messaging, and pricing across the portfolio.
  • Build sales enablement with playbooks, training, and battlecards that empower field teams.
  • Use AI-assisted research and voice-of-customer practices to sharpen competitive insight and decisions.

Really Great Reading designs innovative literacy products and training that bring the Science of Reading to thousands of schools. It fosters a collaborative, diverse culture focused on improving literacy scores nationwide.

US

  • Lead multiple high-complexity, cross-functional GTM initiatives for Education and Curriculum products.
  • Own GTM motions end-to-end from opportunity identification through launch and performance measurement.
  • Partner with Sales, Marketing, Finance, and Analytics to drive acquisition, adoption, expansion, and retention.

Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. It is a three-time Cloud 100 company backed by top investors, with a distributed team across US time zones and select offices internationally.

$192,400–$300,650/yr
US Canada

  • Own end-to-end launches for AI Control Tower, from planning to execution, partnering with product, comms, and campaigns.
  • Drive web and digital presence, shaping how AICT appears on servicenow.com and across digital properties.
  • Translate a technical, fast-evolving product into a clear story for governance, security, and IT leaders.

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflows for 85% of the Fortune 500. With a culture of flexibility and trust, we're building an AI-native environment where technology and talent are unstoppable together.

$170,000–$200,000/yr
US Unlimited PTO

  • Own product positioning, messaging, and storytelling for Impiricus' agentic AI platform.
  • Lead product launches, go-to-market strategy, and account-based marketing efforts.
  • Drive content strategy, sales enablement, and experiential marketing cross-functionally.

We are the first AI-powered HCP Engagement Engine, helping life sciences companies connect physicians with clinically meaningful resources. Deloitte named us the #1 fastest growing company in North America in 2025, guided by 2,000+ HCP advisors.

$200,000–$300,000/yr
Global

  • Launch a new AI product that's actually exciting and not depressing.
  • Own the organic marketing strategy across formats, social, and relationships.
  • Build and lead a hands-on marketing team of creatives and mathletes.

Mighty Networks is the platform where creators and brands bring the right people together to do interesting things, earning over $650M in the past year. The team is fast, writing-first, and hands-on, with a culture that rewards ambitious, chronically online, creative people.

$82,000–$137,000/yr
US 4w PTO 16w maternity 8w paternity

  • Build and own product positioning and messaging across AI product portfolio, translating clinical outcomes into business narratives.
  • Lead go-to-market planning for product launches, moving from tactical to systematic market education with success metrics.
  • Own scientific communications and build sales enablement library including pitch decks, case studies, and battle cards.

Waymark is a mission-driven team of healthcare providers, technologists, and builders transforming care for people with Medicaid benefits. We partner with communities to deliver technology-enabled, human-centered support that helps patients stay healthy and thrive.

$184,000–$225,000/yr
Canada

  • Drive product positioning and go-to-market launches for your product segment.
  • Translate AI capabilities into practical value for real estate professionals.
  • Enable sales teams with compelling content and training to drive revenue.

Lone Wolf Technologies is a real estate technology company providing software solutions for real estate professionals. They foster a collaborative culture and are a growing team with a focus on innovation.

$115,000–$130,000/yr
US

  • Own product marketing for Agentic CX assurance, including positioning, messaging, launches, and competitive story.
  • Drive end-to-end go-to-market for agentic AI releases, from launch tiering to post-launch pipeline measurement.
  • Partner with Product, Sales, Demand Gen, and Customer Success to align engineering output with seller conversations.

Cyara is the global leader in AI-powered customer experience assurance, helping brands deliver seamless interactions across channels. They have a global team of passionate, talented people committed to making every customer interaction better.

$220,000–$260,000/yr
US

  • Own product marketing end-to-end for AI infrastructure and AI-native applications.
  • Define positioning, messaging, and category narratives across durable execution and AI agents.
  • Partner with founders on packaging, pricing, and go-to-market strategy.

Restate builds durable execution infrastructure for AI-native applications and distributed systems. Backed by a $20M Series A and a world-class engineering team, the company is in its early growth stage with a founder-driven culture.

$215,200–$300,000/yr
US

  • Define the product and platform story, including positioning, messaging, and value proposition for Seismic's combined portfolio.
  • Lead a world-class global product marketing organization, owning go-to-market strategy and execution for major launches.
  • Make regulated industries a strategic advantage by embedding governance, compliance, and trust into product narratives.

Seismic is a go-to-market performance platform that helps organizations align revenue teams with AI-powered enablement, content, and analytics. The company has thousands of employees and fosters a culture of innovation and collaboration.

Europe

  • Own positioning and messaging for AppFollow's products, leading launches from development to campaign execution.
  • Build the product feedback loop with Sales and CS, aggregating insights and feeding them back to Product and Marketing.
  • Own customer proof: case studies, testimonials, and the internal source of truth for all product descriptions.

AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. We are a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.

US

  • Own go-to-market plans for new product launches from concept through launch and early performance.
  • Develop tiered launch models, pricing and packaging, and integrated campaigns across paid, email, and social.
  • Collaborate cross-functionally with product, engineering, analytics, R&D, supply chain, and creative teams.

The company is a consumer goods brand focused on product innovation and direct-to-consumer growth. It is a growth-stage company with a distributed team and a focus on cross-functional collaboration.

US Unlimited PTO

  • Turn positioning, market research, and customer insights into sales enablement assets and content that drive growth across Amazon and non-Amazon marketplaces.
  • Spend meaningful time on customer and sales calls, gathering Voice of Customer to sharpen messaging, sales tools, and competitive intelligence.
  • Move between strategic thinking and hands-on production, using AI tools to accelerate research, content generation, and enablement maintenance.

Levanta is a creator affiliate platform that connects brands, creators, publishers, and marketplaces through a single platform for creator discovery, activation, and payments. With over 90,000 vetted creators and $43 million in funding, the company fosters a dynamic, supportive culture that values innovation, diversity, and inclusion.

$219,500–$369,000/yr
US

  • Own the Marketing AI roadmap from idea through pilot, production, and operational handoff.
  • Establish AI governance frameworks covering brand, legal, privacy, and responsible AI.
  • Build and lead a multidisciplinary team to scale AI across marketing workflows.

The hiring company is building a center-led AI and automation function within its US marketing organization. It operates with a distributed-work model focused on flexibility, trust, collaboration, and inclusivity.

$201,250–$201,250/yr
US 4w PTO 12w maternity 12w paternity

  • Lead and develop a high-performing team of product managers and designers, building shared standards and rituals.
  • Partner with engineering, data science, and state engagement to drive cross-functional trust and adoption.
  • Set strategic direction and modernize workflows with AI-assisted practices to deliver impact at scale.

Recidiviz builds technology to help government leaders safely reduce incarceration and improve outcomes for people in the criminal justice system. The fast-moving nonprofit works with over 20 state partners, touches nearly half the country's incarcerated population, and values kindness, humility, and mission-driven collaboration.

US

  • Define the strategy and roadmap for customer lifecycle marketing focused on consumption-based offerings.\n- Develop digital-first programs to accelerate time-to-value and increase product usage, especially for API solutions.\n- Measure impact through metrics like consumption revenue and product utilization, iterating based on results.

AlphaSense provides AI-driven market intelligence and search to help sophisticated companies make decisions. With over 2,000 employees and 6,000 enterprise customers, the company values innovation and collaboration in a fast-paced environment.

Canada 5w PTO

  • Develop differentiated positioning, messaging, and go-to-market strategies for B2B SaaS products.
  • Lead full-funnel marketing, product launches, and sales enablement across cross-functional teams.
  • Use customer intelligence, AI, and automation to scale product marketing impact and drive measurable growth.

A B2B SaaS company focused on building and scaling solutions for large enterprise customers. The culture is product-first, high-impact, and collaborative, with a remote work environment and a strong emphasis on ownership and growth.

South Africa

  • Define and execute global marketing and go-to-market strategy.
  • Build scalable demand-generation programs and own brand positioning.
  • Lead product marketing, content, campaigns, and team building.

A fast-scaling, well-funded European deep-tech company at the intersection of AI and cloud infrastructure. They are building a remote-first team with a focus on efficient and environmentally conscious cloud infrastructure.

$165,000–$182,000/yr
United States Canada

  • Own product-level positioning and messaging for platform areas, set launch strategy, and drive cross-functional launches end to end.
  • Build customer proof and enablement for sales, CS, and partners, using AI to scale content creation and distribution.
  • Serve as market and competitive expert, turning insights into actionable positioning and content that drives adoption.

Thanx is a loyalty and guest engagement platform for restaurants, unifying loyalty, digital ordering, and marketing automation. Backed by elite investors including Sequoia Capital, the company has raised over $30M and fosters an AI-native culture with strong employee tenure and core behaviors like Think Boldly and Execute Reliably.