Source Job

  • Build our demand gen engine from scratch and own MQL targets and marketing-sourced pipeline
  • Launch and scale marketing channels: paid, ABM, content/SEO, webinars, events, and partnerships
  • Partner with sales to define ICP, lead scoring, and a clean MQL-to-sales handoff

Demand Generation B2B SaaS Marketing Analytics Campaign Management

20 jobs similar to B2B Demand Generation Specialist

Jobs ranked by similarity.

US

  • Own the end-to-end demand generation engine, translating ARR and pipeline targets into funnel models, conversion benchmarks, and execution roadmaps from MQL to closed-won.
  • Partner with marketing and sales leaders to run pipeline reviews, diagnose bottlenecks, and drive fixes across the full funnel.
  • Establish lead lifecycle models, SLAs, and multi-product planning while using AI-driven insights to surface risks and optimize conversion.

Abnormal Security protects humans in critical organizations from AI-powered cybercrime using a behavioral AI platform. Trusted by more than 5,000 enterprises, including over 30% of the Fortune 500, the company combines rapid growth with an AI-first, innovative culture.

US Unlimited PTO

  • Own Intellum's qualified pipeline number, building and running agentic workflows in Claude, Clay, and n8n to automate account research, enrichment, scoring, routing, and follow-up.
  • Lead multi-channel go-to-market campaigns and account-based marketing with Sales, measuring success on qualified pipeline, engagement, and opportunity creation.
  • Manage and coach the SDR, direct paid media spend, and run experiments with hypotheses, baselines, tracking plans, and decision rules.

Intellum is the leader in corporate education technology, powering the largest customer, partner, and employee learning programs in the world. We are a remote-first company with team members worldwide, investing in our people through personal development budgets and an annual all-company retreat.

US

  • Owns demand generation strategy and execution to drive qualified pipeline and revenue.
  • Designs and manages targeted go-to-market programs across the sales and marketing funnel.
  • Leads cross-departmental initiatives, mentors peers, and optimizes campaign performance and ROI.

Versaterm is a PE-backed, high-growth SaaS company building an integrated platform for the public safety ecosystem, spanning dispatch, law enforcement, forensics, and courts. With over four decades of history, the company is embedding AI into core workflows and fosters a mission-driven culture focused on real-world impact.

Europe US 6w PTO

  • Own and scale the demand engine for Mid-Market & Enterprise.
  • Drive pipeline creation via paid, SEO, content, events, ABM, and partner co-marketing.
  • Lead a growing team, run experiments, and optimize the full funnel.

n8n is the open workflow orchestration platform for AI, giving technical teams code flexibility with no-code speed. Backed by 260+ employees across Europe and the US, the Berlin-based company has a community of 650,000 developers and a builder culture.

Europe 5w PTO

  • Build the demand engine for Pattern's Ad Signals from a green field, coordinating marketing, events, Alliance, and BDR teams.
  • Brief US demand generation specialists on campaigns and content, check messaging, and analyze results.
  • Track pipeline, report to leadership, and shape strategy across markets.

Pattern is a leader in accelerating brands on global ecommerce marketplaces, leveraging proprietary technology and AI. The company has been recognized as one of the fastest-growing tech companies in North America by Deloitte and one of Newsweek's Global Most Loved Workplaces.

Global

  • Develop and execute a B2B inbound acquisition strategy for the DSP to grow qualified demand.
  • Optimize landing pages, messaging, and conversion paths with A/B testing and channel prioritization.
  • Improve CRM lead tracking, scoring, and nurturing workflows to boost funnel conversion.

SmartyAds is a global AdTech company building programmatic advertising solutions, with an ecosystem including DSP, SSP, and AdExchange platforms. Their team focuses on helping advertisers and publishers connect through technology, data, and automation, fostering a collaborative and data-driven culture.

US

  • Plan, execute, and optimize integrated marketing campaigns that drive revenue growth and support pipeline goals.
  • Translate business priorities into campaign briefs, messaging, offers, and activation plans across multiple channels.
  • Monitor full-funnel performance, create KPI reports, and implement optimization strategies for audiences, content, and offers.

Follett Software empowers educators with technology solutions that streamline school operations and improve student outcomes. The company is driven by a mission to advance education, and its team collaborates closely with educators and go-to-market partners.

US

  • Own the demand generation engine with a direct, measured contribution to pipeline as the primary success metric.
  • Build and execute the marketing strategy, from channel mix through lead volume, quality, and conversion.
  • Create an ROI-led content and thought leadership program that earns credibility with senior living operators.

Carefeed is a platform for senior living and long-term care communities that replaces paperwork and multiple point solutions with one easy-to-use system, integrating with EHRs and HRIS. Trusted by thousands of communities, Carefeed is a fast-growing, venture-backed startup that values growth and development.

$140,000–$170,000/yr
US Unlimited PTO

  • Build our demand engine by developing and executing the strategy for creating qualified pipeline across target health systems.
  • Own campaigns end to end, including email, paid, events, webinars, content, and account-based marketing.
  • Partner closely with Sales to align on priority accounts, messaging, and continuously improve conversion.

Vitalize is building the AI operating system for how health systems manage labor and capacity. Trusted by leading health systems across the country, they've raised over $31M from top healthcare and technology investors.

Europe

  • Build and run Kota's demand engine across paid, organic, lifecycle, and partner-led channels to drive qualified pipeline.
  • Own the full funnel from lead to closed revenue, including lead scoring, routing, and handoff to Sales, while staying hands-on.
  • Scale growth for both Kota Platform and Kota Embed across the UK, Ireland, and continental Europe.

Kota is a benefits broker combining health cover, pensions, protection, spend cards, and flexible perks with HRIS integrations. The team powers benefits for 100,000+ employees and includes experts from Stripe, Revolut, and Allianz.

North America

  • Plan, launch, and optimize integrated campaigns across email, webinars, events, and paid channels.
  • Own webinar logistics and promotion, build target lists, and manage case study delivery.
  • Report on lead, MQL, and pipeline performance to guide marketing investment.

Limina is a contextual data intelligence platform for the AI era, evolved from Private AI, that governs sensitive data across enterprise AI lifecycles with PII/PHI de-identification and audit-ready compliance. Trusted by enterprise leaders, Limina offers a young, hands-on marketing culture where your work directly impacts pipeline.

$110,000–$130,000/yr
US Unlimited PTO

  • Own the tiered target account list and orchestrate account-based marketing plays across buying committees.
  • Run multi-channel demand generation across content, digital, events, and sales to grow Corporate Tech pipeline.
  • Measure program performance and scale winning plays to hit SAO and revenue targets.

YipitData is a market research and analytics firm for the disruptive economy, analyzing billions of data points for actionable insights. We operate globally and our award-winning culture emphasizes transparency, ownership, and continuous mastery.

$207,000–$321,500/yr
North America Unlimited PTO

  • Own the inbound and marketing-sourced pipeline goals end to end.
  • Turn v1 programs into a machine across paid, HubSpot nurtures, email calendar, and conversion.
  • Take integrated campaigns to market end to end and open new channels and audiences.

TLDR runs the largest network of tech newsletters with over 8M subscribers covering startups, software engineering, AI, cybersecurity, and more. The 31-person full-time team is bootstrapped and profitable, with alumni from top tech companies and a culture of ownership.

US

  • Execute integrated demand generation campaigns across web, email, lifecycle, paid media, and creative channels.
  • Drive A/B testing and conversion rate optimization to continuously improve campaign performance and customer experiences.
  • Apply generative AI and marketing automation to streamline workflows and increase marketing efficiency.

The hiring company is a technology organization running data-driven marketing programs. It operates with a remote-first, fast-paced culture focused on experimentation and AI-enabled marketing.

$90,000–$110,000/yr
US

  • Build and execute B2B demand generation campaigns that create qualified leads, meetings, and sales pipeline.
  • Partner closely with SDR and sales teammates so marketing leads are actionable, well-defined, and followed up effectively.
  • Develop buyer-specific content such as newsletters, webinars, white papers, guides, blog posts, and case studies.

A long-established driver and fleet safety training company serving customers since the 1980s with more than 5,000 active customers. The company is expanding from an order-driven business into recurring, technology-enabled fleet training programs for larger organizations.

$75,000–$100,000/yr
Americas

  • Own demand generation strategy, channel mix, and quarterly plans to hit pipeline and revenue targets.
  • Drive performance marketing across paid search, social, website CRO, SEO, and ABX/signal-based campaigns.
  • Build AI agents and workflows to produce and distribute campaign assets, managing a modern martech stack.

Kojo is a construction technology company that transforms how commercial construction companies buy materials. Founded in 2018, it is one of the fastest-growing construction technology companies with a remote-first, inclusive culture.

US Unlimited PTO

  • Build and run a B2B demand-generation engine for broadband, including email, ABM, paid acquisition, and web conversion.
  • Lead Mission Telecom Giving's public communications and thought leadership across media, editorial, and social.
  • Manage marketing operations, analytics, and external partners to drive pipeline, revenue, and ROI.

Mission Telecom is a nonprofit wireless broadband provider and grantmaking foundation that partners with nonprofits, schools, and libraries to close the digital divide. The organization fosters an innovative, collaborative, purpose-driven culture with a lean, mission-focused team.

$132,000–$148,000/yr
US

  • Lead integrated demand generation strategies for the Public Sector, owning pipeline performance and revenue impact.
  • Execute digital campaigns, ABM, webinars, nurture programs, and partner programs using AI-enabled tools.
  • Collaborate with Sales, SDRs, and marketing teams to optimize forecasting, conversion, and growth.

Hyland provides the Content Innovation Cloud, delivering enterprise intelligence and automation to unlock actionable insights for organizations. With nearly 4,000 employees, Hyland fosters an employee-centric culture focused on career development, wellbeing, diversity, and community impact.

US

  • Own the strategy, execution, and optimization of multichannel demand-generation programs to drive awareness, engagement, and pipeline growth.
  • Collaborate with Sales, subject-matter experts, and marketing leadership to build integrated campaigns across email, paid media, webinars, and events.
  • Use analytics and funnel reporting to continuously improve conversion, lead quality, and marketing ROI.

CyberSheath is a rapidly growing managed services provider focused on delivering cybersecurity and compliance solutions to the Defense Industrial Base. The company is fast-growing and values self-motivated, adaptable team members who are willing to wear many hats and drive measurable results.

Global 13w maternity 13w paternity

  • Lead the strategy and execution of multi-channel demand generation campaigns to build pipeline and accelerate revenue growth. - Collaborate with marketing, sales, product marketing, brand, events, and operations to create a seamless buyer journey. - Manage budgets, channel selection, and performance optimization while integrating AI tools to scale campaign impact.

They help businesses work with talent across borders by making employment opportunities more accessible. Their distributed team values trust, collaboration, diversity, and flexibility in a fully remote culture.