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Europe US 6w PTO

  • Own and scale the demand engine for Mid-Market & Enterprise.
  • Drive pipeline creation via paid, SEO, content, events, ABM, and partner co-marketing.
  • Lead a growing team, run experiments, and optimize the full funnel.

B2B Demand Generation ABM Experimentation Team Leadership

20 jobs similar to Demand Generation Lead

Jobs ranked by similarity.

US Unlimited PTO

  • Own Intellum's qualified pipeline number, building and running agentic workflows in Claude, Clay, and n8n to automate account research, enrichment, scoring, routing, and follow-up.
  • Lead multi-channel go-to-market campaigns and account-based marketing with Sales, measuring success on qualified pipeline, engagement, and opportunity creation.
  • Manage and coach the SDR, direct paid media spend, and run experiments with hypotheses, baselines, tracking plans, and decision rules.

Intellum is the leader in corporate education technology, powering the largest customer, partner, and employee learning programs in the world. We are a remote-first company with team members worldwide, investing in our people through personal development budgets and an annual all-company retreat.

$75,000–$100,000/yr
Americas

  • Own demand generation strategy, channel mix, and quarterly plans to hit pipeline and revenue targets.
  • Drive performance marketing across paid search, social, website CRO, SEO, and ABX/signal-based campaigns.
  • Build AI agents and workflows to produce and distribute campaign assets, managing a modern martech stack.

Kojo is a construction technology company that transforms how commercial construction companies buy materials. Founded in 2018, it is one of the fastest-growing construction technology companies with a remote-first, inclusive culture.

$140,000–$193,000/yr
Unlimited PTO

  • Own demand generation strategy and multi-channel campaigns across inbound and outbound to drive pipeline.
  • Partner with SDRs and AEs on lead handoff, quality, and tight feedback loops.
  • Build ABM programs, lifecycle marketing, and scalable reporting in Salesforce.

Maven AGI creates AI agents that autonomously fix complex customer support issues for enterprises like Dell and Thumbtack. The 130-person startup, founded by ex-HubSpot, Google, and Stripe leaders, values bold, data-driven action.

US

  • Own the end-to-end demand generation engine, translating ARR and pipeline targets into funnel models, conversion benchmarks, and execution roadmaps from MQL to closed-won.
  • Partner with marketing and sales leaders to run pipeline reviews, diagnose bottlenecks, and drive fixes across the full funnel.
  • Establish lead lifecycle models, SLAs, and multi-product planning while using AI-driven insights to surface risks and optimize conversion.

Abnormal Security protects humans in critical organizations from AI-powered cybercrime using a behavioral AI platform. Trusted by more than 5,000 enterprises, including over 30% of the Fortune 500, the company combines rapid growth with an AI-first, innovative culture.

Global

  • Own paid acquisition and performance marketing across search, social, display, and digital ABM.
  • Lead SEO and AI-driven discovery across Google, ChatGPT, Perplexity, and other channels.
  • Build AI-powered campaign automation and own web conversion, lifecycle nurture, and pipeline performance.

Backstory is an AI answers platform for sales teams, trained on billions of sales interactions to provide trusted answers within existing workflows. It is a growth-stage startup backed by top investors, based in San Francisco, with a culture of curiosity, collaboration, and impact.

US

  • Build and lead the B2B demand-generation function across a multi-product SaaS portfolio from the ground up.
  • Design and execute integrated ABM, lead-generation, and nurture programs for SMB, mid-market, and enterprise audiences.
  • Define MQL, pipeline, and conversion targets, and own delivery against those goals in partnership with Sales and Revenue Operations.

The company is a multi-product SaaS provider with established brands and a large self-service customer base. It fosters a culture of open communication, flexibility, and support for employee well-being.

$207,000–$321,500/yr
North America Unlimited PTO

  • Own the inbound and marketing-sourced pipeline goals end to end.
  • Turn v1 programs into a machine across paid, HubSpot nurtures, email calendar, and conversion.
  • Take integrated campaigns to market end to end and open new channels and audiences.

TLDR runs the largest network of tech newsletters with over 8M subscribers covering startups, software engineering, AI, cybersecurity, and more. The 31-person full-time team is bootstrapped and profitable, with alumni from top tech companies and a culture of ownership.

US

  • Build an AI-enabled demand gen channel end-to-end, defining audiences, messaging, offers, and tech stack.
  • Run rapid experiments, scale winners, and retire underperformers while measuring incremental pipeline.
  • Partner with AI/data specialists and Sales to integrate outbound programs into commercial motion.

The hiring partner focuses on creating AI-driven demand generation for B2B companies, targeting senior HR, L&D, and operations buyers. They operate as a fully remote-first team with a strong emphasis on ownership, experimentation, and professional development.

$80,000–$150,000/yr
US

  • Own demand generation strategy to drive qualified pipeline and revenue.
  • Build integrated campaigns across paid media, ABM, webinars, and lifecycle.
  • Partner with Sales and Marketing Ops to optimize funnel conversion and reporting.

12twenty is a trusted talent network connecting employers, universities, students, and alumni to create better career and hiring outcomes. It is a fast-growing company with a collaborative, hands-on culture that values ownership, continuous improvement, and high standards.

Global

  • Build a new AI-enabled demand generation channel from the ground up, owning strategy and results.
  • Partner with AI and analytics teams to define data, scoring, and automation needs.
  • Run fast experiments, scale what works, and rigorously measure incremental pipeline impact.

Absorb Software provides a cloud-based learning management system (LMS) that helps organizations deliver online training. The company is remote-first, values caring, unity, and continual learning, and offers significant career growth opportunities.

US

  • Own the demand generation engine with a direct, measured contribution to pipeline as the primary success metric.
  • Build and execute the marketing strategy, from channel mix through lead volume, quality, and conversion.
  • Create an ROI-led content and thought leadership program that earns credibility with senior living operators.

Carefeed is a platform for senior living and long-term care communities that replaces paperwork and multiple point solutions with one easy-to-use system, integrating with EHRs and HRIS. Trusted by thousands of communities, Carefeed is a fast-growing, venture-backed startup that values growth and development.

$120,000–$140,000/yr
US Unlimited PTO 14w maternity 14w paternity

  • Own end-to-end demand generation and pipeline coverage, from strategy to execution.
  • Test and optimize new channels and campaigns across paid, events, email, and social.
  • Partner with Sales, Product, and Engineering to drive qualified pipeline and revenue.

The company builds AI-native research and product technology, targeting buyers evaluating advanced solutions. It is a remote-first, async-collaborative startup with hubs in New York City and Boston, emphasizing written communication and team connection.

US

  • Own full marketing function: brand, demand gen, lifecycle, product marketing, with pipeline and revenue accountability.
  • Build AI-native demand gen engine and operating model from first principles.
  • Lead the marketing team, define brand positioning, and align GTM with Sales and RevOps.

Brightwheel is the leading early education platform, trusted by millions of educators and families. It is a Cloud 100 company backed by top investors, with a distributed, customer-focused team.

US

  • Build and run AI agents for B2B lead generation, covering signal detection, buying committee intelligence, multichannel outreach.
  • Own end-to-end outbound: CRM integration, personalization, objection handling, and optimization.
  • Work directly with C-suite; deliver qualified enterprise meetings and measurable conversion gains.

PlanITROI turns retired technology into financial value for enterprise organizations through IT lifecycle management, repair, refurbishment, and secure IT Asset Disposition (ITAD). Recognized in Gartner's ITAD Market Guide and an IAITAM Platinum Sponsor, the company emphasizes reuse before recycling to extend device life.

$127,400–$182,000/yr
US

  • Drive revenue growth by executing full-funnel multi-channel campaigns generating pipeline.
  • Partner cross-functionally with product, sales, and partner teams to align messaging.
  • Own campaign performance reporting and optimize for conversion, pipeline, and ROI.

Zscaler provides a cloud security platform that connects users and devices securely, protecting thousands of customers from cyberattacks. With 200+ data centers globally, the company emphasizes an AI-native, collaborative culture driven by ownership and continuous feedback.

Europe

  • Plan and run integrated campaigns for product launches, category moments, and company announcements.
  • Build and optimize demand generation across paid, owned, and earned channels, tracking impact through closed-won.
  • Develop growth workflows, integrations, and AI-assisted processes connecting HubSpot, product data, and marketing channels.

Early-stage B2B software company focused on user-led growth. The team works remotely within Central European Time hours and leverages AI tools to scale operations.

US

  • Own and execute outbound campaigns against a defined ABM list of enterprise targets.
  • Plan and run field marketing events, from executive dinners to conferences.
  • Partner with Sales and Marketing to build customer proof and drive qualified pipeline.

Recast helps the sharpest teams in the world solve complex measurement problems with sophisticated, composable MMMs and tooling. It is a founder-led company building a trusted brand in marketing science with a strong foundation and deep product capabilities.

Global

  • Own pipeline number, build funnel model, instrument HubSpot attribution, and run weekly pipeline reviews with sales.
  • Build the demand engine via ABM, partner co-marketing with SIs, digital demand, and SAP ecosystem events.
  • Manage agencies, appointment-setting vendors, and freelancers, holding them to output and cost per opportunity.

Glasslake builds an agentic orchestration platform for SAP delivery, turning project decisions and context into lasting organizational memory. It is a small, fast-moving team based in San Francisco and São Paulo, serving major SAP integrators.

$120,000–$140,000/yr
US Unlimited PTO 14w maternity 14w paternity

  • Own pipeline coverage and top-of-funnel demand gen end-to-end, deciding how to get there.
  • Test new channels and run events, email marketing, and social campaigns.
  • Partner with sales and product marketing to align campaigns with pipeline targets.

Rally is agentic research infrastructure that lets companies talk to their own users safely and at scale. It's a small, remote-first team that's deeply user-obsessed, AI-native, and values ownership and async work.

Australia

  • Own growth marketing end to end: build pages, write ads, run automation, and decide what to test next based on data.
  • Run experiments rather than campaigns, testing ten things to find two clear winners and scaling those.
  • Work alongside a skilled sales team to improve handover, lead scoring, and the pipeline plumbing that often leaks.

Assignar is a mission-led construction tech company founded in 2014 that helps contractors manage crews, equipment, and financial workflows. With teams across North America, Colombia, and Australia, they focus on digital innovation to empower the construction industry.