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US

  • Own the end-to-end demand generation engine, translating ARR and pipeline targets into funnel models, conversion benchmarks, and execution roadmaps from MQL to closed-won.
  • Partner with marketing and sales leaders to run pipeline reviews, diagnose bottlenecks, and drive fixes across the full funnel.
  • Establish lead lifecycle models, SLAs, and multi-product planning while using AI-driven insights to surface risks and optimize conversion.

Marketing Operations Salesforce Funnel Analytics

20 jobs similar to Senior Manager, Demand Generation Operations

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$127,400–$182,000/yr
US

  • Drive revenue growth by executing full-funnel multi-channel campaigns generating pipeline.
  • Partner cross-functionally with product, sales, and partner teams to align messaging.
  • Own campaign performance reporting and optimize for conversion, pipeline, and ROI.

Zscaler provides a cloud security platform that connects users and devices securely, protecting thousands of customers from cyberattacks. With 200+ data centers globally, the company emphasizes an AI-native, collaborative culture driven by ownership and continuous feedback.

$140,000–$193,000/yr
Unlimited PTO

  • Own demand generation strategy and multi-channel campaigns across inbound and outbound to drive pipeline.
  • Partner with SDRs and AEs on lead handoff, quality, and tight feedback loops.
  • Build ABM programs, lifecycle marketing, and scalable reporting in Salesforce.

Maven AGI creates AI agents that autonomously fix complex customer support issues for enterprises like Dell and Thumbtack. The 130-person startup, founded by ex-HubSpot, Google, and Stripe leaders, values bold, data-driven action.

US

  • Lead deal strategy and deal desk operations for high-value enterprise deals, including multi-product bundles, ELAs, and multi-year terms.
  • Balance customer needs with business guardrails and validate non-standard pricing, payment, and contractual requests.
  • Build AI-first deal systems and lead a high-performing team to scale the function.

Abnormal protects the humans behind the world's most critical organizations from AI-powered cybercrime. Over 5,000 enterprises, including more than 30% of the Fortune 500, trust its behavioral AI platform to stop email, identity, and AI security threats.

Global

  • Own paid acquisition and performance marketing across search, social, display, and digital ABM.
  • Lead SEO and AI-driven discovery across Google, ChatGPT, Perplexity, and other channels.
  • Build AI-powered campaign automation and own web conversion, lifecycle nurture, and pipeline performance.

Backstory is an AI answers platform for sales teams, trained on billions of sales interactions to provide trusted answers within existing workflows. It is a growth-stage startup backed by top investors, based in San Francisco, with a culture of curiosity, collaboration, and impact.

$80,000–$150,000/yr
US

  • Own demand generation strategy to drive qualified pipeline and revenue.
  • Build integrated campaigns across paid media, ABM, webinars, and lifecycle.
  • Partner with Sales and Marketing Ops to optimize funnel conversion and reporting.

12twenty is a trusted talent network connecting employers, universities, students, and alumni to create better career and hiring outcomes. It is a fast-growing company with a collaborative, hands-on culture that values ownership, continuous improvement, and high standards.

$75,000–$100,000/yr
Americas

  • Own demand generation strategy, channel mix, and quarterly plans to hit pipeline and revenue targets.
  • Drive performance marketing across paid search, social, website CRO, SEO, and ABX/signal-based campaigns.
  • Build AI agents and workflows to produce and distribute campaign assets, managing a modern martech stack.

Kojo is a construction technology company that transforms how commercial construction companies buy materials. Founded in 2018, it is one of the fastest-growing construction technology companies with a remote-first, inclusive culture.

US

  • Own the GTM tech stack end to end across marketing, sales, and customer success.
  • Build executive-level revenue analytics connecting the full customer lifecycle.
  • Lead a high-performing team of systems, data, and analytics professionals.

Abnormal protects the humans behind the world's most critical organizations from AI-powered cybercrime. The high-growth, AI-native company has over 5,000 enterprise customers, roughly $380M in ARR, and a culture focused on innovation and trust.

$120,000–$140,000/yr
US Unlimited PTO 14w maternity 14w paternity

  • Own end-to-end demand generation and pipeline coverage, from strategy to execution.
  • Test and optimize new channels and campaigns across paid, events, email, and social.
  • Partner with Sales, Product, and Engineering to drive qualified pipeline and revenue.

The company builds AI-native research and product technology, targeting buyers evaluating advanced solutions. It is a remote-first, async-collaborative startup with hubs in New York City and Boston, emphasizing written communication and team connection.

US

  • Build an AI-enabled demand gen channel end-to-end, defining audiences, messaging, offers, and tech stack.
  • Run rapid experiments, scale winners, and retire underperformers while measuring incremental pipeline.
  • Partner with AI/data specialists and Sales to integrate outbound programs into commercial motion.

The hiring partner focuses on creating AI-driven demand generation for B2B companies, targeting senior HR, L&D, and operations buyers. They operate as a fully remote-first team with a strong emphasis on ownership, experimentation, and professional development.

US Unlimited PTO

  • Own Intellum's qualified pipeline number, building and running agentic workflows in Claude, Clay, and n8n to automate account research, enrichment, scoring, routing, and follow-up.
  • Lead multi-channel go-to-market campaigns and account-based marketing with Sales, measuring success on qualified pipeline, engagement, and opportunity creation.
  • Manage and coach the SDR, direct paid media spend, and run experiments with hypotheses, baselines, tracking plans, and decision rules.

Intellum is the leader in corporate education technology, powering the largest customer, partner, and employee learning programs in the world. We are a remote-first company with team members worldwide, investing in our people through personal development budgets and an annual all-company retreat.

US

  • Own the strategy, execution, and optimization of multichannel demand-generation programs to drive awareness, engagement, and pipeline growth.
  • Collaborate with Sales, subject-matter experts, and marketing leadership to build integrated campaigns across email, paid media, webinars, and events.
  • Use analytics and funnel reporting to continuously improve conversion, lead quality, and marketing ROI.

CyberSheath is a rapidly growing managed services provider focused on delivering cybersecurity and compliance solutions to the Defense Industrial Base. The company is fast-growing and values self-motivated, adaptable team members who are willing to wear many hats and drive measurable results.

$132,000–$148,000/yr
US

  • Lead integrated demand generation strategies for the Public Sector, owning pipeline performance and revenue impact.
  • Execute digital campaigns, ABM, webinars, nurture programs, and partner programs using AI-enabled tools.
  • Collaborate with Sales, SDRs, and marketing teams to optimize forecasting, conversion, and growth.

Hyland provides the Content Innovation Cloud, delivering enterprise intelligence and automation to unlock actionable insights for organizations. With nearly 4,000 employees, Hyland fosters an employee-centric culture focused on career development, wellbeing, diversity, and community impact.

$140,000–$170,000/yr
US Unlimited PTO

  • Build our demand engine by developing and executing the strategy for creating qualified pipeline across target health systems.
  • Own campaigns end to end, including email, paid, events, webinars, content, and account-based marketing.
  • Partner closely with Sales to align on priority accounts, messaging, and continuously improve conversion.

Vitalize is building the AI operating system for how health systems manage labor and capacity. Trusted by leading health systems across the country, they've raised over $31M from top healthcare and technology investors.

US

  • Own and build a modern, AI-powered marketing operations function from the ground up.
  • Design and implement dashboards, attribution models, and AI-powered analytics for board-level reviews.
  • Administer Pardot and Salesforce end-to-end, using Claude to accelerate campaign asset production.

Preservica is a global leader in Active Digital Preservation, trusted by organizations to preserve digital records for decades. They serve national archives, government agencies, universities, and global enterprises, and value staff as the heart of their business.

US

  • Execute integrated demand generation campaigns across web, email, lifecycle, paid media, and creative channels.
  • Drive A/B testing and conversion rate optimization to continuously improve campaign performance and customer experiences.
  • Apply generative AI and marketing automation to streamline workflows and increase marketing efficiency.

The hiring company is a technology organization running data-driven marketing programs. It operates with a remote-first, fast-paced culture focused on experimentation and AI-enabled marketing.

$207,000–$321,500/yr
North America Unlimited PTO

  • Own the inbound and marketing-sourced pipeline goals end to end.
  • Turn v1 programs into a machine across paid, HubSpot nurtures, email calendar, and conversion.
  • Take integrated campaigns to market end to end and open new channels and audiences.

TLDR runs the largest network of tech newsletters with over 8M subscribers covering startups, software engineering, AI, cybersecurity, and more. The 31-person full-time team is bootstrapped and profitable, with alumni from top tech companies and a culture of ownership.

US

  • Own full marketing function: brand, demand gen, lifecycle, product marketing, with pipeline and revenue accountability.
  • Build AI-native demand gen engine and operating model from first principles.
  • Lead the marketing team, define brand positioning, and align GTM with Sales and RevOps.

Brightwheel is the leading early education platform, trusted by millions of educators and families. It is a Cloud 100 company backed by top investors, with a distributed, customer-focused team.

US

  • Plan, execute, and optimize integrated marketing campaigns that drive revenue growth and support pipeline goals.
  • Translate business priorities into campaign briefs, messaging, offers, and activation plans across multiple channels.
  • Monitor full-funnel performance, create KPI reports, and implement optimization strategies for audiences, content, and offers.

Follett Software empowers educators with technology solutions that streamline school operations and improve student outcomes. The company is driven by a mission to advance education, and its team collaborates closely with educators and go-to-market partners.

North America

  • Build and lead GC AI's revenue operations function from the ground up, owning strategy across marketing, sales, customer, and partner operations.
  • Hire, mentor, and manage a high-performing RevOps team while designing scalable processes, forecasting, pipeline management, and tech stack selection.
  • Partner cross-functionally to drive GTM alignment, define KPIs, and balance hands-on execution with strategic leadership in a fast-paced, ambiguous environment.

GC AI is the legal AI platform built for in-house legal teams. More than 2,000 companies use GC AI; the team is distributed across North America and values ownership, customer obsession, and rapid iteration.

US

  • Lead and optimize the marketing technology stack to support B2B revenue growth.
  • Own lead lifecycle, attribution, data governance, and partner pipeline processes.
  • Manage budgets, vendors, and a Marketing Operations team while driving AI and automation.