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US

  • Own end-to-end GTM strategy for AI-powered features, driving adoption and revenue impact across customer segments.
  • Translate customer insights and market trends into clear positioning, messaging, and product narrative frameworks.
  • Lead launch execution and enable Sales, Customer Success, and Support teams with compelling narratives and tools.

Product Marketing GTM Strategy B2B SaaS AI Cross-functional Collaboration

20 jobs similar to Senior Product Marketing Manager - GTM

Jobs ranked by similarity.

US

  • Define the story: turn fraud and payments approaches into powerful messaging across the buyer journey.
  • Grow the business: define go-to-market strategies and partner with cross-functional teams to improve win rates.
  • Lead product launches: collaborate with product management to build launch plans and reinforce Forter as a market innovator.

Forter provides a decision engine that helps businesses assess transaction trust in eCommerce to block fraud and improve customer experience. The company has over 600 employees, has raised $525 million from top investors, and maintains a strong culture recognized by multiple workplace awards.

US

  • Build and execute a modern, AI-powered marketing strategy aligned to revenue growth
  • Drive pipeline generation through scalable, data-driven omni-channel programs
  • Leverage AI and automation to improve efficiency, accelerate execution, and reduce operational overhead

VETRO is a fast-growing vertical SaaS company in the telecom industry. They value a diverse workforce and emphasize an open, inclusive, supportive team working environment.

Europe 5w PTO

  • Own day-to-day go-to-market messaging across products, launches, and campaigns.
  • Translate product innovation into compelling narratives for email, social, web, and sales collateral.
  • Develop positioning and messaging frameworks for enterprise and nonprofit solutions.

Goodstack powers global social impact through a unified platform for enterprise giving, volunteering, and funding. Backed by General Catalyst, we are a fast-growing Series A SaaS company with a diverse team of 20+ nationalities across 5 continents.

US Unlimited PTO 12w maternity 12w paternity

  • You will build the PMM function from scratch, creating messaging, tools, and launch infrastructure that helps customers choose Campminder and feel confident.
  • You will own the go-to-market narrative for product launches, partnering with customer success and product to ensure clear and timely messaging.
  • You will lead positioning and messaging strategy for AI-powered features, translating technical capabilities into outcome-focused language for non-technical audiences.

Campminder builds software for summer camps, enabling meaningful experiences for kids. With over 20 years of experience, the company is stable, profitable, with a loyal customer base, and has been listed on Outside Magazine's 50 Best Places to Work for 8 consecutive years.

US

  • Develop and execute go-to-market strategy for the Huntress Agentic Security Platform, including posture management and integrations.
  • Craft compelling positioning, messaging, and content that differentiate the platform in the cybersecurity market.
  • Enable sales and partner teams with training and tools to drive adoption and expand within existing accounts.

Huntress is a cybersecurity company founded in 2015 by former NSA cyber operators, offering enterprise-grade security to businesses of all sizes. It secures over 5 million endpoints and 11 million identities worldwide with a remote-first team and a 24/7 human-led Security Operations Center.

$106,000–$198,000/yr
US 3w PTO 14w maternity

  • Drive GTM planning and execution for new Hatch feature launches.
  • Maintain a deep understanding of the competitive landscape and customer needs.
  • Assess market needs and conduct research to influence new product development.

Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding its reach to help thousands more businesses unlock the revenue sitting in their lead pipeline.

US Unlimited PTO 11w maternity

  • Own go-to-market strategy for your product areas, including positioning, messaging, launch execution, and measurement.
  • Partner with EPD squads to shape feature narratives and ensure launches land with a real market impact.
  • Drive product adoption and activation by connecting PMM work directly to the metrics that matter to the business.

Customer.io powers automated communication that people actually want to receive, helping teams send smarter, more relevant messages using real-time behavioral data. The company has over 8,000 companies using its platform and strives to build an inclusive team culture.

US

  • Develop product messaging and value propositions across web, campaigns, and sales tools.
  • Support product launches with cross-functional coordination and deliverable tracking.
  • Conduct competitive and market research to inform positioning and launch decisions.

Revalize empowers manufacturing businesses to better design, model, develop, and sell, using an AI-forward mindset. Serving over 16,000 global customers, it is a portfolio company of TA Associates and Hg.

US

  • Develop positioning and messaging for VIP's product portfolio, including AI-driven features.
  • Create sales enablement content such as battlecards and one-pagers to help reps win deals.
  • Execute product launch plans in partnership with cross-functional teams and conduct win/loss analysis.

VIP is an established leader in software for the beverage alcohol industry, powering daily operations for a loyal customer base. They have a growing team with a culture of ambition and revenue focus, offering high visibility and product ownership.

$150,000–$170,000/yr
US

  • Develop a clear AI product vision and roadmap aligned with Dozuki’s mission and customer priorities.
  • Lead discovery sprints to validate AI-driven concepts, including feasibility, usability, and ROI.
  • Partner with marketing and sales to position AI offerings clearly and compellingly.

Dozuki empowers the frontline workforce with the expert knowledge, skills, and support they need to perform work safely, and to controlled standards. As a connected worker platform, they enable manufacturing companies to connect their processes, their people, and their platforms to drive frontline digital transformation.

Unlimited PTO

  • Own product areas end-to-end, taking messy problems and partnering with engineering and design to ship solutions.
  • Drive customer discovery and synthesis, turning feedback into clear direction for the team.
  • Build sales and CS enablement content, and own product update narratives across email, LinkedIn, and the website.

Popl defines a new category called In-Person Go-To-Market, helping revenue teams turn real-world interactions like trade shows and conferences into measurable pipeline and revenue. They are building the infrastructure to make in-person GTM scalable and revenue-driving.

Global

  • Lead product marketing for SaaS and hardware products, translating customer insights into compelling value propositions and GTM strategies.
  • Drive product-led growth, launch GTM strategies, and increase customer adoption and retention rates.
  • Align cross-functional teams on product vision and deliver data-driven customer insights to stakeholders.

xg-ai is a remote start-up/scale-up that develops SaaS and hardware products. As a growing company, it fosters a customer-centric culture focused on cross-functional collaboration and data-driven innovation.

US 4w PTO

  • Lead end-to-end product delivery from discovery through design, development, and measurement of post-launch success.
  • Leverage AI-assisted tools to prototype rapidly and accelerate feedback loops.
  • Drive customer and market research, define requirements, and prioritize features using data-driven decisions.

Continued is a leader in EdTech, empowering professionals and enhancing careers. We are a 100% virtual team with a tight-knit culture driven by curiosity and a love of learning, certified as a great workplace and ranked in Fortune's Best Workplaces.

Europe Unlimited PTO

  • Lead the GTM strategy and execution for Unit4’s AInative architecture, a companywide, 18month initiative.
  • Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs.
  • Build and lead a product marketing function that endures beyond individual launches.

Unit4 empowers people in service organizations with innovative Enterprise and Business software solutions. They've innovated and taken a new approach to delivering ERP that works for people, with self-driving, adaptive and intuitive software.

US

  • Own and evolve the product roadmap for AI and data-driven products, ensuring alignment with company strategy.
  • Drive customer and market discovery to validate AI product opportunities and translate insights into product requirements.
  • Partner cross-functionally with engineering, data science, sales, and marketing to deliver production-grade AI capabilities in a regulated SaaS environment.

StarCompliance is a market-leading provider of employee compliance technology, trusted by 350+ global financial institutions and highly regulated organizations. Backed by private equity, they are investing in the next generation of their cloud-native, AI-enabled SaaS platform.

US

  • Define and own the company-wide AI strategy, identifying high-impact use cases across products, operations, and customer experience.
  • Translate business problems into AI opportunities, driving pilots from concept to production with measurable outcomes.
  • Establish AI governance frameworks covering transparency, security, and regulatory compliance, and build internal AI literacy.

Xplor Technologies provides modern vertical software, embedded payments, and AI-powered capabilities to help businesses in fitness, recreation, and other service industries simplify operations and elevate customer experiences. With over 130,000 businesses across 72+ countries, the company processes over $47 billion in payments annually and fosters a culture of curiosity, empathy, and meaningful work.

US

  • Connect product, market, positioning, and revenue strategy into a unified go-to-market plan.
  • Build deep fluency in buyer personas, pain points, use cases, and objections.
  • Turn complex products into clear, compelling value propositions.

SUBSCRIBE provides electronic subscription document technology and an order management system for alternative product transactions. They are a small but growing team, and this is a leadership role with real ownership.

$180,000–$200,000/yr

  • Own Product Marketing strategy and positioning for HHAeXchange’s provider business.
  • Define scalable operating models, frameworks, and AI-enabled workflows.
  • Own go-to-market strategy and execution for new products and major releases.

HHAeXchange is a leading technology platform for home and community-based care. They aim to create an end-to-end homecare solution connecting patients, personal care providers, managed care organizations, and states.

Global Unlimited PTO

  • Own end-to-end GTM strategy, messaging, and positioning for NodeZero WebApp Pentesting product line.
  • Drive competitive narrative by dismantling legacy DAST incumbents and exposing fragile AI solutions.
  • Partner with Product and Engineering to transform complex offensive security capabilities into market-facing narratives.

Horizon3.ai is a fast-growing remote cybersecurity company that enables organizations to proactively find and fix exploitable attack vectors. We are a team of former special operations cyber operators and engineers committed to a culture of respect and collaboration.

Canada Unlimited PTO

  • Own go-to-market roadmap, strategy, and execution for product launches.
  • Develop value propositions and messaging frameworks, driving company-wide adoption.
  • Partner with Product Managers to sharpen offerings based on competitive landscape and customer feedback.

Leadership Connect provides a premier information service for developing relationships that impact decisions in government, business, and media. They are a close-knit team dedicated to helping each user make a difference, fostering a diverse and inclusive workforce.