Source Job

Global

  • Develop and execute social media lead generation strategy, primarily through Instagram
  • Set up, launch, and optimize paid social advertising campaigns to generate high-quality B2B leads
  • Build, monitor, and improve lead generation funnels, analyze campaign performance, and provide optimization recommendations

Paid Social Lead Generation B2B Marketing Data Analysis

20 jobs similar to Freelance Paid Social & Lead Generation Specialist

Jobs ranked by similarity.

US Canada Unlimited PTO

  • Develop and execute multi-channel demand generation strategies across paid search, LinkedIn, Reddit and emerging channels to drive qualified pipeline and growth.
  • Own campaigns end-to-end, from strategy and creative development through launch, testing, optimization and performance reporting.
  • Use AI to improve campaign development and execution, automate processes, and build scalable systems.

Origin is building an endpoint AI observability platform for AI-adopting organizations, aiming to maximize productivity and safety of AI adoption. The company is backed by Sequoia Capital, Brightmind Ventures, and IA Ventures, and operates with a fully remote team built on trust, autonomy, and excellence.

$96,000–$120,000/yr
United States

  • Lead and develop a team of paid social professionals, providing mentorship and strategic guidance.
  • Manage paid social campaigns across Meta platforms, focusing on strategy, execution, and performance.
  • Act as a senior client partner, contributing to presentations, planning, and optimization recommendations.

Jobgether uses AI-powered matching to connect candidates with job opportunities, focusing on efficiency and fairness. It is a collaborative, remote company that prioritizes professional development and meaningful client work.

US Unlimited PTO

  • Oversee and lead a portfolio of paid social accounts, building custom strategies and optimizing budgets for B2B clients.
  • Act as the primary client contact, driving results through data-driven decisions and cross-selling opportunities.
  • Collaborate with internal teams and vendors to ensure campaign alignment and continuously improve performance.

Directive Consulting is a leading B2B marketing agency that helps companies stop optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands, we operate through three divisions—Performance, Communications, and Commerce—and are known for our People First culture and remote-first environment.

Canada

  • Own Meta strategy and execution across multiple DTC accounts, managing $100K+ monthly spend.
  • Lead creative testing, tracking configuration, and cross-channel coordination to optimize ROAS and CPA.
  • Mentor junior team members and maintain high quality standards in paid social execution.

Our partner company is a marketing agency focused on driving profitable growth for premium direct-to-consumer brands. They operate in a fully remote, fast-paced environment with a collaborative culture centered on data-driven results.

Global Unlimited PTO

  • Own and scale Facebook as a performance channel for D2C subscription products, managing a significant monthly budget and driving high-ROI growth.
  • Continuously test structures, audiences, and bidding strategies to maintain efficient CPA and positive ROAS across multiple countries.
  • Work autonomously with data-driven decisions, automate workflows with AI, and deliver consistent, predictable results.

Ruby Labs is a technology company specializing in innovative D2C subscription products across multiple tech sectors. The company fosters a fast-paced, ambitious culture where high performers are rewarded with significant growth opportunities.

Global

  • Manage paid ad campaigns across Facebook and Instagram for 8-12 client accounts.
  • Write direct-response ad copy and build static creatives using Canva and Midjourney.
  • Track and report on KPIs like CPL, CTR, ROAS, and conversion rates.

RevStone is a managed staffing company that supports U.S.-based businesses by handling onboarding, invoicing, and benefits. They place contractors on behalf of their clients, allowing them to focus on their work.

India

  • Manage and optimize paid advertising campaigns on Facebook and Instagram using Meta Ads Manager, focusing on ROI and customer acquisition.
  • Develop campaign strategies, allocate budgets, and continuously optimize towards stronger performance metrics like ROAS and CPA.
  • Collaborate with content, copy, and design teams to execute A/B tests and drive measurable growth.

They are a technology-driven, rapidly scaling business focused on performance marketing. They offer a collaborative, fast-paced environment with opportunities for growth.

Spain

  • Own end-to-end paid social strategy and execution across Meta and TikTok for the insurance vertical.
  • Manage budget and bid strategies to maximize profitable growth while protecting contribution margin.
  • Develop and lead a high-velocity creative testing roadmap in partnership with creative and production teams.

This company operates in the insurance vertical, focusing on performance marketing. They are a growth-oriented organization with a remote culture emphasizing ownership and continuous improvement.

$100,000–$135,000/yr
US Unlimited PTO

  • Lead a pod of up to 8 Social Media Strategists, setting goals and ensuring best practices for paid social campaigns.
  • Break down barriers to campaign approval and empower strategists through proactive support and clear communication.
  • Drive client growth, retention, and cross-sell opportunities while reporting on results to senior stakeholders.

Directive is a marketing agency specialized in paid social advertising for enterprise B2B clients. They have experienced significant growth and maintain a culture where the best idea wins.

$150,000–$180,000/yr
US Unlimited PTO

  • Own the strategy, execution, and scaling roadmap for Meta and TikTok paid social programs, driving significant daily acquisition volume while maintaining profitable performance.
  • Partner with agencies and media buyers to architect campaign structures, bidding strategies, and optimization processes, directing performance toward acquisition targets.
  • Build a high-velocity creative testing engine by connecting media performance data with creative teams to identify winning hooks and mitigate ad fatigue.

This position is listed on behalf of a partner company, which manages all applications and next steps. The company is a fast-growing health and wellness business operating in a remote-first, high-performance culture focused on innovation, accountability, and continuous improvement.

$105,000–$115,000/yr
US

  • Own lead generation strategy across web, email, paid social, and Google Ads to convert free-user momentum into sales-ready leads.
  • Develop and manage targeted outreach based on district usage data, including regional pushes, state pages, and referral strategies.
  • Establish AEO/SEO and competitor strategies, leveraging tools like HubSpot, Webflow, and analytics platforms to optimize performance.

CommonLit is a nonprofit education technology organization dedicated to ensuring that all students, especially those in Title I schools, graduate with strong reading, writing, and problem-solving skills. They operate an online reading program for grades 3-12 used by teachers in over 90,000 American schools, fostering a remote-first culture with team members in nearly 30 states.

$60,000–$70,000/yr
US

  • Drive lead generation and business development by executing sales and marketing strategies.
  • Evangelize the company's value proposition through phone, email, and social communications with prospects.
  • Assess prospects for revenue potential and pass qualified leads to sales.

Redzone, the Connected Workforce business unit within QAD, helps manufacturers improve productivity and employee experience through its AI-powered platform and coaching. With nearly 2000 plants and over 500,000 users, the company is transforming the manufacturing industry one plant at a time.

Canada Unlimited PTO

  • Own the success of SMB clients across channels, handling client relationships with poise and empathy.
  • Project manage and organize accounts while building strong relationships with points of contact.
  • Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies.

Directive Consulting is a performance marketing agency for B2B companies, using its Customer Generation methodology to focus on SQLs and customers rather than MQLs. The company is remote-first with a 'People First' culture and offers benefits like unlimited PTO, an annual anniversary trip, and comprehensive health coverage.

$70,000–$85,000/yr
US Unlimited PTO

  • Formulate full-funnel paid social strategies tied to client business objectives.
  • Own campaign setup, activation, and optimization across platforms like Meta, TikTok, and Snap.
  • Lead client communications and partner with creative leads to iterate on social-first assets.

Wpromote is a digital marketing agency that delivers scalable full-funnel campaigns. Recognized as a Best Place to Work by Ad Age and Glassdoor, it fosters an inclusive culture with a focus on work-life balance and growth.

US Europe 5w PTO 17w maternity 17w paternity

  • You'll work with the in-house design team on web pages and ad creative that future customers see first.
  • You'll own paid media end to end, from channel strategy and budget to creative, including account-based campaigns.
  • You'll own search, both classic and AI-driven answers for tool recommendations.

We're building the product development system for teams and agents, shaping the tools for AI-era software development. Founded in 2019, we serve over 40,000 companies with a distributed team across North America and Europe, united by relentless focus, fast execution, and deep care for software craftsmanship.

US Unlimited PTO

  • Lead a pod of up to 8 Social Media Strategists, setting goals and ensuring best practices.
  • Break down barriers and support strategists in earning client approval for campaigns.
  • Build accountability and structure, empowering the team with clear communication and expectation setting.

Directive Consulting is a leading B2B marketing agency with over a decade of expertise and 420+ B2B brands. They operate through 3 divisions—Performance, Communications, and Commerce—and foster a people-first, fast-paced culture that values analytics and storytelling.

Growth Lead

Meadow
$145,000–$195,000/yr
US

  • Own and scale paid acquisition engine across Google and Meta.
  • Optimize landing pages and conversion funnel to turn inquiries into consultations.
  • Localize campaigns and landing pages as Meadow expands into new markets.

Meadow is building the modern funeral home, providing a fundamentally better experience for families in a $20B market. Within two years, it became California's largest independent funeral home, operating in four states with hundreds of 5-star reviews and an 80+ NPS, led by a team that values high trust, low drama, and smart execution.

Canada

  • Lead the end-to-end marketing strategy and execution across SEO, paid media, content, and lifecycle channels.
  • Audit existing operations, identify gaps, and establish a unified cross-channel growth strategy.
  • Build analytics frameworks, run experiments, and collaborate with Sales and Operations to drive revenue.

Jobgether uses AI-powered matching to connect candidates with hiring companies. The company is a distributed, international team with a culture centered on intellectual curiosity, customer centricity, and results.

United States 5w PTO 17w maternity 17w paternity

  • Own the demand generation strategy to increase awareness and pipeline among enterprise customers.
  • Lead paid media, web experience, search, and account-based marketing campaigns.
  • Build and scale the demand generation function using AI and automation tools.

This role is listed on behalf of a partner company seeking a demand generation lead. The company is a fast-growing B2B SaaS business with a remote-first, autonomous, and brand-conscious culture.

Global

  • Research and identify potential clients in the US, Canada, and Europe using LinkedIn and other tools.
  • Launch personalized email and LinkedIn outreach campaigns to engage decision-makers and book qualified discovery calls.
  • Maintain accurate CRM records, analyze outreach performance, and report weekly on progress and results.

Talentuch is a B2B recruitment services company that helps businesses find top talent. We are a growing team that values initiative, curiosity, and ownership, and we are expanding our business development to drive new client opportunities.