Be the strategic analytics partner for Paid Media, working directly with Marketing Leadership, Paid Marketing, RevOps, and Analytics Engineering. Own the Paid Media analytics foundation, maintaining key metrics across Snowflake and Looker. Drive experimentation and continuous optimization by designing A/B and incrementality tests across channels.
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Drive data driven decisions in Paid Media strategies. Optimize media investments and customer acquisition efficiency. Build predictive models to power advanced bidding strategies.
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