Acquire and optimize traffic to meet profitability KPIs, scale advertising campaigns, and grow Promova’s app and platform user base, so more people worldwide can learn languages conveniently, affordably, and effectively.
The Email Marketing Specialist will assist with the strategic planning and execution of prospect, customer and partner email marketing programs across the globe. You’ll create emails requested through the global email marketing calendar, manage stakeholder relationships across teams, and function as a subject expert for a growing team of email marketers. You’ll drive lifecycle engagement and nurture campaigns that deliver measurable business results.
The Performance Marketing Manager will drive growth and optimize the marketing budget across paid digital channels for the price comparison site and ParcelHero Pro, leading SEM and SEO strategy, overseeing paid media campaigns, and collaborating with cross-functional teams.
As a member of our valued paid media team, you will help implement key growth strategies, giving you direct exposure to our business decisions and the chance to build in-depth expertise in the Hong Kong finance sector. You will be responsible for managing the daily execution and optimisation of paid media campaigns, generating performance reports, and assisting the manager in driving key initiatives.
Building a CRM strategy and managing a CRM plan for each geo. Planning segmentation and CRM activities. Running A/B tests and analyzing results to increase player activity and retention. Administering, initiating, and conducting meetings with the RISK CRM team. Developing bonus mechanics and campaigns, analyzing their effectiveness. Controlling and working with key metrics: ATPU, RR, BR, DAU/MAU, conversion by communication types. Presenting CRM activity progress, experiment results, and their impact on product performance to stakeholders. Compiling and maintaining reports with CRM activity outcomes. Building a CRM team, setting up internal processes, overseeing team performance and budget.