Responsibility for regional indicators and preparation of a quarterly plan. Formation of project goals in terms of CRM in the long term. Create a communication strategy and execute casino promotions/ campaigns; User segmentation. Implement new chains and optimize the current ones. Set up tasks for designers, analysts, copywriters, operations team. Grow CRM and Retention metrics. Carry out ad-hoc project tasks according to business needs. Prepare work results reports.
Reporting directly to the CMO/Co-founder, you will take full ownership of paid media campaigns across direct-buy and programmatic networks, build scalable acquisition funnels with aggressive growth targets, and monitor performance daily using tools like Voluum and GA4 to drive decision-making, ultimately growing the user base from 30M to 100M within the next 12 months.
As the Senior Manager, Demand Generation, you’ll be responsible for owning and scaling awareness, acquisition, and conversion efforts. This includes managing paid media strategy (search, display, social, and retargeting), overseeing lead nurturing programs, and aligning closely with Sales and Product Marketing to ensure campaigns are targeting the right audience, with the right message, at the right time.