In this role, your main objective will be to grow revenue by improving web funnel conversion and launching new funnels that scale the business. You’ll be the driver behind high-impact user journeys that directly influence our unit economics.
As the Senior Manager, Demand Generation, you’ll be responsible for owning and scaling awareness, acquisition, and conversion efforts. This includes managing paid media strategy (search, display, social, and retargeting), overseeing lead nurturing programs, and aligning closely with Sales and Product Marketing to ensure campaigns are targeting the right audience, with the right message, at the right time.
The PPC Specialist is responsible for developing, optimizing, and managing high-impact paid advertising campaigns across Google Ads, Bing Ads, and social media platforms. The role requires strong analytical skills, expertise in audience targeting, budget management, and proficiency in tracking performance. Effective communication and collaboration with cross-functional teams are key.
Support the promotion of our personal development programs as an Online Marketing Specialist. This is a remote, independent contractor role suited to someone who values autonomy and ongoing learning. You’ll engage with global audiences using digital marketing tools and strategies.
Responsibility for regional indicators and preparation of a quarterly plan. Formation of project goals in terms of CRM in the long term. Create a communication strategy and execute casino promotions/ campaigns; User segmentation. Implement new chains and optimize the current ones. Set up tasks for designers, analysts, copywriters, operations team. Grow CRM and Retention metrics. Carry out ad-hoc project tasks according to business needs. Prepare work results reports.
Reporting directly to the CMO/Co-founder, you will take full ownership of paid media campaigns across direct-buy and programmatic networks, build scalable acquisition funnels with aggressive growth targets, and monitor performance daily using tools like Voluum and GA4 to drive decision-making, ultimately growing the user base from 30M to 100M within the next 12 months.