LastPass is seeking a dynamic and experienced Paid Search Media Manager to join our paid media team to lead the strategic and tactical execution across a media mix of Paid Search, Display, and YouTube video campaigns within Google’s and Microsoft’s Ad platform networks.
Help launch and optimize high-impact campaigns that drive member enrollment in Color’s Virtual Cancer Clinic. You’ll own the creation, launch, and performance optimization of high-volume B2B2C campaigns that drive enrollment in Color programs. You’ll write and test copy, build campaigns (email, mail, digital events) set up and measure experiments, and collaborate cross-functionally to identify new opportunities to drive conversion.
This role will be responsible for planning, executing, and optimizing multi-channel acquisition strategies to drive enrollment across both enterprise member populations as well as consumer direct strategies. This role sits within the Growth team at Curai and you will be the fourth full-time member of a growing marketing team.
This role will be responsible for overseeing brand usage and compliance for new products developed within our Global Business Intelligence division and will develop the strategy and implementation plan for demand generation campaigns for data solutions. The chosen individual should have experience launching successful demand generation campaigns to B2B audiences and have strong knowledge of brand usage compliance activities.
The Email Marketing Specialist will join the Growth Marketing team, focusing on the execution of email marketing campaigns for GameChanger users and associated GameChanger partners, building acquisition, retention, and reactivation email campaigns as part of a comprehensive overall marketing strategy.