This role offers a unique opportunity to drive a significant impact on a growth-focused business, aiding millions of low-income Americans. As the Senior Growth Marketing Manager, you will own and scale user acquisition through paid media and new channel exploration. Working with vendors and partners, you will translate strategy into action, manage the paid media budget, and lead A/B testing to improve performance.
Manage paid search accounts for enterprise accounts on Google Ads, Bing, and other search platforms, working closely with client services, senior management, project management, development, and QA teams to build best-in-class paid search campaigns that directly impact clients’ success. Create new paid search campaigns, ad groups, ads, and accounts. Help clients meet strategic goals.
This role will ensure that GPS’s message reaches a broad audience, engaging healthcare workers, stakeholders, and partners through strategic digital content, including social media and email/newsletter campaigns, and community engagement via LMS. You will be a key player in expanding our online presence, crafting content that inspires, informs, and connects in order to expand MASStrong’s online presence, drive engagement, and amplify the impact of the program.
You will be responsible for supporting MFT to strengthen our pipeline and business growth. Your impact will be on top-of-the-funnel marketing, Partners marketing, and lead generation campaigns. Working closely with Sales and Product Marketing stakeholders, you will play a strategic role on the design, orchestration, and delivery of the lead generation programs.
In this role, you will lead the development, execution, and continuous optimization of our end-to-end customer journey, owning messaging across email, SMS, push, and in-app channels. This role focuses on driving retention, reactivation, and customer lifetime value while also deepening engagement and brand affinity. You'll define key member segments, success metrics, and lifecycle touchpoints across the funnel. By leveraging data, you will create and refine automated journeys that enhance the customer experience.
Own the day-to-day management and optimization of paid search and paid social campaigns. Help shape and evolve creative testing strategies across user acquisition (UA) channels. Analyze performance data to surface actionable insights and drive measurable improvements.
As a Director of Media Strategy, serve as a key strategic lead within the agency, partnering with a global athleisure brand to address their business objectives through thoughtful integrated marketing strategy. Set the strategic vision across paid media channels—covering media mix, audience strategy, creative strategy, and measurement—working closely with channel teams and external agency partners.
This position offers an opportunity to enhance your digital marketing skills while coordinating all aspects of email campaigns in collaboration with teams such as designers and copywriters. The role involves managing and executing email marketing campaigns, beginning with smaller initiatives and scaling up. Key responsibilities include ensuring clients receive leads that meet predefined criteria, refining email content for maximum engagement, and maintaining seamless campaign operations to optimize lead quality.
As our product offerings continue to expand, we are adding to our demand generation efforts. You will be responsible for paid and organic search, AI search, data-driven campaign orchestration, growth experimentation, web conversion rate optimization, website maintenance, as well as support for account-based marketing. This role comes with an opportunity to work with a world-class team and make a significant impact in Anchorage Digital’s growth.
Architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education, helping to guide administrators, educators, and district leaders from initial awareness through conversion, activation, and retention. This role focuses on nurturing relationships at every stage of the customer journey and supports the mission to empower educators and learners.