Lead customer lifecycle marketing efforts at Creative Fabrica with a key focus on email marketing, a primary channel for engagement and retention. Craft messaging to educate potential users about the platform, support new customers, sharing helpful content and updates, and running promotional campaigns that fuel our Product-Led Growth strategy. Manage and optimize onboarding and product marketing and promotional emails, making each touchpoint feel more relevant and impactful. Develop segmented communication paths to better serve our diverse customer base.

Support digital marketing efforts and the launch of a new paid media strategy by engaging in the development of paid media, organic digital efforts, website strategy and more while providing excellent service. Demonstrate strong digital and demand gen focused skills, lead by influence, and strong business/ financial acumen to drive the use of progressive digital marketing programs that will align the delivery business objectives and priorities.

Drive high-impact campaigns that generate sales pipeline and revenue. This role is responsible for developing and executing full-funnel demand generation strategies, working closely with Sales, Product Marketing, Lifecycle Marketing, and Performance Marketing to fuel Zapier’s continued growth in the mid-market and enterprise space.

Shape and scale Velocity Global's email marketing strategy across the full prospect journey by leading email marketing efforts to drive engagement, nurture leads, accelerate the pipeline, and increase growth in this critical leadership role. Build a modern email marketing function powered by segmentation, personalization, automation, and performance insights.

This role will work in collaboration with the Digital Marketing team to help manage a healthy and growing email program for the Sierra Club and ensure a high-quality experience of Sierra Club email for our supporters. This is a great opportunity to bring your email marketing and/or email systems experience to a mission-driven organization.