Enable is seeking a dynamic and strategic Senior Product Marketing Manager to help bring their price management and execution engine product line to market and drive customer adoption. The Senior Product Marketing Manager will develop and execute go-to-market strategies that position pricing solutions effectively in the market. This role requires a deep understanding of B2B pricing strategies, competitive intelligence, and market analysis.
The Sr. Manager, Competitive & Market Intelligence is responsible for the discovery, consolidation and communication of key trends, opportunities, threats, and implications related to PointClickCare’s Skilled Nursing and Senior Living markets and competitive environment. This individual will leverage knowledge gained to summarize data findings, regularly inform key internal stakeholders of current trends and market activities, and present recommendations to marketing, sales, product management, and senior management to support business and product strategy decisions.
Play a key role in connecting data to actionable insights, working with leading brands to design cutting-edge research solutions, managing diverse projects, and delivering impactful results. Design impactful research, manage client relationships, drive project success, handle pricing and proposals, collaborate with stakeholders, analyze and interpret data, and respond to opportunities.
This role involves leading market research for the Residential business line, partnering with the Residential Product Lead, and potentially converting into a full-time Product Marketing Manager role in our Commercial business line. This role will work closely with Product Management to ensure alignment on market research business objectives and study methodology. You will lead the research synthesis and results that outline the key challenges, insights, and opportunities.
The Product Marketing Manager will focus on go-to-market strategy, sales enablement, market research, and customer insights. This role is responsible for managing a SaaS-based product aimed at the mid-market, ensuring that our solutions resonate with our target audience and drive sustainable growth. The ideal candidate excels at translating market data into actionable strategies, empowering sales teams, and guiding product positioning through robust research and customer feedback.
Manage and oversee a Client service Team being a leader for the team by directly coaching and mentoring staff, building relationships with M3 clients, and working with the team on ensuring projects complete on time and within budget. The role involves updating processes and internal systems to ensure efficient and collaborative teamwork in online healthcare research.