Maintain positioning framework as the source of truth; evolve it as the market and product change.
Own positioning, messaging, and GTM strategy for product launches; measure launch impact on the funnel.
Track market trends and how competitors position themselves; maintain battlecards and oversee win/loss analysis.
HealthJoy is dedicated to simplifying healthcare benefits by guiding employees to affordable, high-quality care through their Benefits Operating System. With over 300 team members and significant funding, they have been recognized as a fast-growing startup and a best place to work.
Develop integrated marketing strategies to build interest in the CrossFit brand, driving sport season participation, partnership engagement, and retail purchases.
Execute integrated marketing campaigns across various channel touchpoints, managing multiple projects simultaneously.
Collaborate with internal teams and external partners to ensure alignment in messaging and execution across all marketing channels.
CrossFit is a fitness regimen and sport. They focus on functional movements performed at high intensity and their workouts incorporate a variety of exercises to improve overall fitness and health.
Train new employees on proposal processes and integration
Provide proposal QA/QC (grammar, spelling, comprehension, win strategy, branding, etc.)
Analyze, interpret, and lead the proposal development (RFQ, RFP, RFI, SOQ, etc.) from go/no go discussion through client delivery, ensuring quality and compliance
J.S. Held is a global consulting firm that combines technical, scientific, financial, and strategic expertise to advise clients seeking to realize value and mitigate risk. Our professionals serve as trusted advisors to organizations facing high-stakes matters that demand urgent attention, bringing strong integrity, proven experience, clear analysis, and an understanding of both tangible and intangible assets.
Support the Creative Operations Manager in coordinating cross-functional workstreams across Creative, Marketing, Product, Sales, and Web Development.
Life360's mission is to keep people close to the ones they love. They have a remote-first environment with over 500 employees and growing, and they are building an AI native company.
Responsible for all solution positioning and marketing programs for Calix Access Solution and Calix Subscriber Solution portfolios.
Own the solution positioning and content creation to drive access and subscriber solution growth in MSP/MDU markets.
Responsible for new product introduction (NPI) and release marketing, establishing strategic communication and enablement efforts.
Calix's platform enables Communication Service Providers (CSPs) of all sizes to transform and future-proof their businesses with real-time data and automation. They are at the forefront of a generational change in the broadband industry, working to connect underserved communities.
Own go-to-market for new and relaunched products end-to-end.
Build and maintain a launch calendar and milestone framework.
Create all launch assets including positioning, messaging, and product pages.
Miter helps construction contractors build with confidence by providing them with AI and embedded payments. They are a fast-growing vertical software company with thousands of customers and tens of millions in ARR.
Assist in coordinating and executing product initiatives that support the Sexcel & IntelliGen product lines.
Monitor competitor activity, customer needs, and market trends; summarize insights and develop dashboards to support product strategy.
Create and maintain communication materials, selling tools, and product resources.
Genus is an agricultural biotechnology pioneer and a global FTSE 250 company headquartered in the UK, listed on the London Stock Exchange. They have a presence in over 70 countries with over 3,000 employees, and partner with farmers to transform how we nourish the world.
Employ search marketing tactics and analyze web metrics to increase visibility.
Build and maintain lead nurture efforts for high-quality marketing qualified leads.
Provide operational support to the marketing team and optimize demand generation.
Pilot helps small businesses with dedicated finance experts. They integrate with billing, banking, expense, and payroll systems, delivering accurate bookkeeping and financial management. Pilot has over 1,000 customers and has raised over $170 million in financing from investors like Sequoia and Stripe.
Build and scale the competitive intelligence program, establishing it as a core Product Marketing function.
Own a centralized competitive intelligence repository as the single source of truth.
Conduct deep, creative competitive research to uncover insights into competitor products, positioning, pricing, and strategy.
Boulevard provides a client experience platform for appointment-based, self-care businesses. They empower customers to give their clients meaningful moments. They have an insatiable curiosity and embrace experimentation and design each detail to maximize impact.
Collaborate on product positioning and messaging for diverse audiences.
Drive sales enablement with data-driven insights and resources.
Plan and execute successful product and feature launches.
WeVideo is the leading video learning platform for content creators, businesses of all sizes, and educational institutions. They value collaboration and continuous learning, fostering a positive team environment where many employees have long tenures.