Source Job

Europe

  • Own lifecycle marketing programs covering onboarding, activation, subscription conversion, renewals, and win-back.
  • Develop automated email journeys, in-app messaging, and push notification flows across the customer lifecycle.
  • Analyze campaign performance and run A/B tests to optimize messaging, timing, offers, and channel performance.

Lifecycle Marketing CRM Segmentation A/B Testing

20 jobs similar to Lifecycle & CRM Specialist

Jobs ranked by similarity.

$80,000–$90,000/yr
US

  • Own lifecycle marketing end-to-end: email, in-app messaging, push, and full-journey strategy.
  • Build automated campaigns, segmentation, and personalization in Customer.io.
  • Run A/B tests, manage deliverability, and report on revenue outcomes.

Optery is a privacy platform that helps people remove their personal information from data broker websites. It is a fully-remote global team with a builder culture and an equal-opportunity commitment.

Europe 5w PTO

  • Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps.
  • Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging.
  • Build growth, activation and retention strategies to increase ARPU, and run experiments on messaging, timing, channels and cohorts.

SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent, and intuitive for everyone. We're Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets, and we embrace diversity and inclusivity.

Global 4w PTO

  • Own the full CRM lifecycle, from onboarding and first purchase to retention and reactivation, turning CRM into a major revenue channel.
  • Use behavioral data to uncover growth opportunities, run experiments, and scale what works across email, push, in-product, and promotions.
  • Work directly with Product, Data, Engineering, and Creative to improve tooling, tracking, messaging, and reporting behind the channel.

EverAI is building the future of AI companionship, with a flagship AI platform and proprietary moderation system EverGuard. The company is a fully remote team of about 100 people, with a culture of ownership, velocity, and radical creativity.

Canada 6w PTO

  • Lead lifecycle marketing and transactional journeys across email, push, SMS, and in-app via Iterable.
  • Develop personalized customer experiences and run experiments to optimize journeys.
  • Collaborate with product, design, engineering, and analytics to align strategy and execution.

Felix is a digital healthcare company that puts patients in control of their health and wellbeing, providing online treatment, prescription delivery, and ongoing care across Canada. They are a remote-first, early-stage technology company with a collaborative and high-performing team.

$110,000–$150,000/yr
US Unlimited PTO

  • Own the email and SMS lifecycle calendar, building campaigns and automated flows in Klaviyo.
  • Use customer behavior, cohort, and LTV insights to segment, test, and optimize customer journeys.
  • Drive subscription growth and churn reduction through hands-on execution and cross-functional collaboration.

Onnit is an Austin, Texas-based health and wellness company selling dietary supplements direct to consumers and through retail. It is part of Unilever's Wellbeing Collective, a global business unit with a start-up mindset and a culture focused on curiosity, discipline, approachability, commitment, and ownership.

US

  • Lead lifecycle marketing campaigns to convert free Grammarly users into paying customers across email, in-product, and push channels.
  • Own the experimentation roadmap, leveraging data-driven personalization and AI decisioning to deliver 1:1 upsell experiences.
  • Partner with Marketing Operations, Data Science, Brand, and Creative to drive cross-product monetization and international growth.

Superhuman builds a premium email client to help professionals be more productive. The company fosters a growth-oriented culture with a focus on data-driven experimentation and a dedicated team.

$80,000–$90,000/yr
US

  • Own the lifecycle marketing roadmap end-to-end, including email, in-app messaging, and push notifications.
  • Build and optimize automated campaigns and triggered flows in Customer.io, with segmentation, personalization, and A/B testing.
  • Manage email deliverability, list hygiene, and coordinate with analytics to measure and report on performance.

Optery is a data privacy company that helps people control their personal information online. It is a fully remote global team with a builder culture and a commitment to diversity.

Europe

  • Lead CRM strategies and lifecycle marketing to boost engagement and retention.
  • Build personalized campaigns using Braze, Liquid logic, and advanced segmentation.
  • Optimize performance through A/B testing, analytics, and user psychology.

A partner company in the mobile growth sector is hiring for this role. They offer a dynamic, international, and innovation-focused environment that values collaboration, data-driven results, and inclusive perspectives.

$150,000–$170,000/yr
Canada 8w PTO

  • Own end-to-end lifecycle marketing for prospects and customers, from onboarding to renewal.
  • Define moments, cohorts, triggers, and account scoring for timely messaging.
  • Use AI and data to automate workflows and drive activation, expansion, and retention.

CrowdRiff empowers destination marketers to showcase their unique destinations through powerful visual storytelling solutions. Their quirky, diverse team works remotely with a focus on exploration, autonomy, and growth.

Global

  • Own lifecycle strategy: onboarding, activation, results, subscription, retention, win-back, referral.
  • Write clear, motivating copy for non-expert audiences around genetic insights.
  • Build, launch, optimize automated campaigns across email, SMS, push, and in-product.

Sequencing is the world's largest direct-to-consumer whole genome sequencing platform, using AI to deliver personalized health insights. We're a Series A venture-backed, fully remote company with a culture of autonomy and transparency, named a Best Places to Work in 2026.

Global Unlimited PTO

  • Own monthly email and SMS planning with clients, building calendars and leading reviews.
  • Write copy, segment customers, QA and send campaigns, and optimize automated flows.
  • Run A/B tests, maintain list health, and document processes for continuous improvement.

Pearmill is a growth marketing agency helping clients optimize performance across channels. It is a fast-growing, globally distributed team of marketers, creatives, engineers, and analysts running over $500M in ad spend.

Global 8w PTO

  • Own email channel performance end to end, from auditing flows to implementing changes that drive purchases.
  • Segment audiences by behavior, funnel stage, geography, and quiz responses to personalize messaging.
  • Analyze funnel metrics, maintain an A/B testing backlog, and grow email-driven revenue with data-backed recommendations.

Boosta is a holding tech company that creates, develops, and invests in digital businesses with global potential. We collaborate with over 800 specialists worldwide, and our culture is remote-first with a strong focus on learning and wellbeing.

US

  • Lead multi-channel lifecycle strategies (email, SMS, push) to boost patient and provider engagement.
  • Work independently with cross-functional teams to build personalized journeys and expand test-and-learn initiatives.
  • Refine reporting and analytics to drive data-informed decisions across B2B and D2C.

Rula is a mental healthcare company dedicated to destigmatizing mental health and treating the whole person through evidence-based, compassionate care. It is a remote-first, high-growth startup that values diversity, equity, inclusion, and employee well-being.

US

  • Own end-to-end email execution for lifecycle, ad-hoc, and transactional messages, including scheduling and QA testing.
  • Build and manage audience segments and use multivariate testing to optimize campaigns.
  • Track and report on lifecycle campaign performance and collaborate with marketing analysts on growth opportunities.

SoundCloud is a creator-first music streaming platform that empowers artists and fans to connect through music. Founded in 2007, it hosts over 40 million artists across 190+ countries and fosters a flexible, inclusive work culture.

Global

  • Own CRM across email and WhatsApp: strategy, flows, contact policy and results.
  • Build and improve lifecycle flows and segmentation based on user behaviour and product signals.
  • Run regular testing and measure impact in revenue and retention, not just opens and clicks.

Rozmova & Clearly is a mental health marketplace that connects clients with licensed therapists. The team is senior, hands-on, and care-driven, with a focus on empathetic communication and data-informed decisions.

$132,000–$162,750/yr
US

  • Own the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration.
  • Design behavior-based segmentation and triggers using product usage and health signals to deliver the right message at the right time.
  • Partner with Marketing, Product, and customer-facing teams to coordinate campaigns, support launches, and pilot agentic customer success approaches.

Mixpanel is a product intelligence and analytics platform that helps companies understand how people use their products. It serves over 29,000 customers and is backed by prominent investors, with a culture focused on bold bets, innovation, and customer success.

US Spain

  • Own the entire pre-sale journey from lead to opportunity, building and optimizing nurture paths and scoring models.
  • Develop post-sale programs including onboarding, adoption, expansion, and renewal using HubSpot, Appcues, and other tools.
  • Run customer marketing motions such as advocacy, reviews, newsletters, and product updates, leveraging AI for personalization and testing.

Breezeway provides a property operations platform for short-term rental and hospitality managers, helping them coordinate and verify detailed work at properties. The company powers over 55 million property care tasks for thousands of clients and fosters a remote-first, high-output team culture.

US

  • Own the CRM campaign calendar across email and SMS, from strategy and planning to execution and optimization.
  • Develop targeted lifecycle campaigns, A/B tests, and performance analyses to drive bookings, traffic, and membership growth.
  • Partner cross-functionally with brand, operations, and franchise teams to align messaging and support rapid-response communications.

CircusTrix is the leading U.S. indoor active entertainment company, operating 270+ parks. At Sky Zone, the culture empowers builders, problem-solvers, and lifelong learners to explore bold ideas and make an impact.

US Unlimited PTO

  • Own end-to-end lifecycle strategy and customer communications across email, SMS, in-app, and call scripting.
  • Lead product GTM launches, partnering with Performance Marketing, Brand, Product, Sales & Ops, and Data Science.
  • Drive experimentation, analytics, and governance to deliver measurable conversion lift and sustained retention.

Caribou gives people financial freedom by helping them refinance auto loans, saving drivers an average of $162/month. Led by industry leaders and backed by top investors, we foster a collaborative, impact-driven culture.

UK

  • Implement and optimize marketing campaigns using Braze with advanced segmentation and targeting.
  • Collaborate with clients on A/B testing and lifecycle flows to drive retention and growth.
  • Analyze campaign performance and provide technical training on Braze and analytics platforms.

Phiture is a mobile growth consultancy working with leading apps like Adobe, Headspace, and LEGO. They are a global team setting the standard for growth in the digital world, with a culture that values innovation and diversity.