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US Unlimited PTO

  • Own end-to-end lifecycle strategy and customer communications across email, SMS, in-app, and call scripting.
  • Lead product GTM launches, partnering with Performance Marketing, Brand, Product, Sales & Ops, and Data Science.
  • Drive experimentation, analytics, and governance to deliver measurable conversion lift and sustained retention.

Product Marketing Lifecycle Marketing Marketing Automation A/B Testing Data Analytics

20 jobs similar to Senior Product Marketing Manager - Lifecycle & Customer Communications

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$160,000–$190,000/yr
US 16w maternity 10w paternity

  • Own the owner lifecycle marketing program end-to-end, from strategy and journey building to platform execution and performance.
  • Lead the migration of owner communications to Customer.io and map tailored journeys for Core, Plus, and Pro owner segments.
  • Drive qualified lead conversion and six-month owner retention through analytics, A/B testing, and cross-functional partnership.

Evolve is a vacation rental platform on a mission to make vacation rental easy for everyone. With a high-performing, customer-obsessed team, the company fosters a culture of curiosity, communication, and accountability.

Global 4w PTO

  • Own the full CRM lifecycle, from onboarding and first purchase to retention and reactivation, turning CRM into a major revenue channel.
  • Use behavioral data to uncover growth opportunities, run experiments, and scale what works across email, push, in-product, and promotions.
  • Work directly with Product, Data, Engineering, and Creative to improve tooling, tracking, messaging, and reporting behind the channel.

EverAI is building the future of AI companionship, with a flagship AI platform and proprietary moderation system EverGuard. The company is a fully remote team of about 100 people, with a culture of ownership, velocity, and radical creativity.

$117,019–$167,170/yr
US 16w maternity 16w paternity

  • Lead lifecycle marketing strategy and execution across a portfolio of container and AI products.
  • Own end-to-end campaigns from audience validation to QA, launch monitoring, and reporting.
  • Translate technical usage signals into credible messaging for developer and admin audiences.

The company develops container and AI-focused products for developers and administrators. It operates with a remote-first, globally distributed team and emphasizes flexibility and autonomy.

$115,200–$144,000/yr
US Unlimited PTO 16w maternity 16w paternity

  • Develop the strategy for and optimize self-service customer lifecycle programs to drive onboarding, product adoption, and retention.
  • Build in-app customer lifecycle strategies with cross-functional partners, launching communications to grow product adoption.
  • Analyze program performance and customer engagement, making data-driven adjustments to optimize outcomes.

Sprout Social is a global leader in social media management and analytics software, providing an intuitive platform for publishing, engagement, customer care, and AI-powered business intelligence. Founded in 2010 and headquartered in Chicago, the company has a hybrid team of 1,400 people across the globe with offices in Seattle, Dublin, and Poland, fostering a culture of openness, empowerment, and fun.

Global Unlimited PTO

  • Own monthly email and SMS planning with clients, building calendars and leading reviews.
  • Write copy, segment customers, QA and send campaigns, and optimize automated flows.
  • Run A/B tests, maintain list health, and document processes for continuous improvement.

Pearmill is a growth marketing agency helping clients optimize performance across channels. It is a fast-growing, globally distributed team of marketers, creatives, engineers, and analysts running over $500M in ad spend.

Global

  • You own how 5M+ existing customers experience Hostinger across email, SMS, WhatsApp and in-product messaging.
  • You drive retention and expansion through data-driven campaigns and AI-first personalization.
  • You collaborate with Data and Engineering teams to build a deliberate channel mix and scale what works.

Hostinger serves 5.5 million clients across 150 countries, building an AI-first company guided by 10 principles. It offers flexible work, wellness benefits, and continuous learning opportunities.

US

  • Own the CRM campaign calendar across email and SMS, from strategy and planning to execution and optimization.
  • Develop targeted lifecycle campaigns, A/B tests, and performance analyses to drive bookings, traffic, and membership growth.
  • Partner cross-functionally with brand, operations, and franchise teams to align messaging and support rapid-response communications.

CircusTrix is the leading U.S. indoor active entertainment company, operating 270+ parks. At Sky Zone, the culture empowers builders, problem-solvers, and lifelong learners to explore bold ideas and make an impact.

Global

  • Own lifecycle strategy: onboarding, activation, results, subscription, retention, win-back, referral.
  • Write clear, motivating copy for non-expert audiences around genetic insights.
  • Build, launch, optimize automated campaigns across email, SMS, push, and in-product.

Sequencing is the world's largest direct-to-consumer whole genome sequencing platform, using AI to deliver personalized health insights. We're a Series A venture-backed, fully remote company with a culture of autonomy and transparency, named a Best Places to Work in 2026.

$115,500–$229,000/yr
Global 16w maternity 16w paternity

  • Own and build lifecycle campaigns across Docker's Container and AI Platform products, including email and in-product messaging for end users and admins.
  • Design and run large-scale programmatic sends, such as account health checks, to a base in the tens of millions using Marketo and Mailgun.
  • Validate audiences and usage signals, own suppression lists and contact governance, and translate technical signals into credible messaging for developers.

Docker is a developer tooling platform trusted by over 20 million monthly users and 20 billion container image pulls, providing products like Docker Desktop, Docker Hub, and Docker Scout. The company is a globally distributed, remote-first team building tools for software development and deployment, with a focus on AI and secure infrastructure.

$132,916–$151,853/yr
US

  • Own the product roadmap for NPR's audience lifecycle and martech ecosystem, translating stakeholder needs into prioritized engineering backlogs.
  • Build and operationalize internal-facing audience activation tools, establishing self-serve processes and governance guardrails.
  • Partner with cross-divisional teams to design scalable automation rules that enhance the listener journey from email discovery to donation conversion.

NPR is a mission-driven multimedia organization that produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The organization values collaboration, diverse voices, and inclusion, and its employees touch millions of lives worldwide.

US Unlimited PTO

  • Champion the voice of the customer to prioritize products and experiences addressing consumer healthcare needs.
  • Operate cross-functionally with Product, Engineering, Marketing, Creative, and Insights to scale offerings.
  • Develop go-to-market strategies, positioning, and experimentation to drive conversion, engagement, and retention.

Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through better health, offering personalized care from diagnosis to treatment. The company is publicly traded on NYSE and emphasizes a talent-first flexible/remote work culture with comprehensive benefits.

$110,000–$150,000/yr
US Unlimited PTO

  • Own the email and SMS lifecycle calendar, building campaigns and automated flows in Klaviyo.
  • Use customer behavior, cohort, and LTV insights to segment, test, and optimize customer journeys.
  • Drive subscription growth and churn reduction through hands-on execution and cross-functional collaboration.

Onnit is an Austin, Texas-based health and wellness company selling dietary supplements direct to consumers and through retail. It is part of Unilever's Wellbeing Collective, a global business unit with a start-up mindset and a culture focused on curiosity, discipline, approachability, commitment, and ownership.

Romania 5w PTO

  • Build and project manage lifecycle programs across onboarding, adoption, optimization, renewal, advocacy, and re-engagement.
  • Map customer journeys and translate them into campaigns, workflows, and customer experiences.
  • Create marketing content such as emails, landing pages, webinars, and advertisements, and analyze results with tools like Tableau and PowerBI.

Veeam is the Data and AI Trust Company, helping organizations ensure their data and AI are fully understood, secured, and resilient. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers and fosters a culture of growth, learning, and making a real impact.

US

  • Build and run multi-channel outreach across email, SMS, direct mail, print, and digital for eligible populations.
  • Own engagement and enrollment KPIs, reporting weekly on what moved, and run continuous testing on creative and channels.
  • Build client engagement playbooks and partner with Customer Success on launch communications and account lift plans.

When is an enterprise platform for guided health insurance decisions at qualifying life events. They have supported 1M+ employees and 204K qualifying events for Fortune 50 and 500 employers.

US Unlimited PTO

  • Own lifecycle marketing for Headway's provider network, from segmentation to campaign execution.
  • Build and launch provider journeys in Iterable and Intercom to drive activation and engagement.
  • Run experiments, measure impact, and use learnings to improve retention and adoption.

Headway builds software that automates insurance and admin work so more people can access therapy. It is a Series D startup with $325M+ funding and 75,000+ providers, focused on meaningful work and inclusion.

US Unlimited PTO 16w maternity 16w paternity

  • Lead donor retention, upgrades, and additional-gift strategies to maximize donor lifetime value.
  • Design personalized multichannel journeys across email, SMS, paid media, and direct mail.
  • Collaborate cross-functionally to reduce churn, increase recurring revenue, and improve engagement.

Mission-driven organization focused on expanding access to clean and safe drinking water worldwide. Emphasizes an inclusive work environment, diverse perspectives, mutual respect, belonging, and professional growth.

$150,000–$175,000/yr
US 16w maternity 16w paternity

  • Partner with Product Management to validate product concepts through customer interviews and data analysis.
  • Lead end-to-end product launches including positioning, messaging, launch assets, and cross-functional coordination.
  • Develop sales enablement materials, presentations, playbooks, and collateral to support commercial conversations.

Maven Clinic is the world's largest virtual clinic for women and families, providing end-to-end health programs across fertility, maternity, parenting, and more. With over 30 workplace awards and backing from leading investors, Maven has a mission-driven culture focused on making healthcare work for all.

$153,935–$213,000/yr
US

  • Own a customer-facing product area end to end, setting vision, strategy, and roadmap from discovery to launch.
  • Obsess over customer experience and use research, behavioral data, and UX reviews to decide what to build.
  • Drive conversion, engagement, and retention while partnering with Engineering, Design, Data, Sales, and Operations.

Engine is an AI-native travel platform serving over 40,000 customers and nearly 2 million travelers. A Fast Company Best Workplace for Innovators, Engine offers an ambitious, ownership-driven culture with high-caliber colleagues.

US

  • Lead and develop a team of four, owning resident marketing strategy and campaign roadmap.
  • Drive multichannel lifecycle campaigns across email, SMS, and in-app messaging to boost engagement and adoption.
  • Partner with product, MarTech, legal, and data teams to improve automation, segmentation, and responsible use of resident data.

RealPage builds connected experiences for multifamily residents, covering payments, moving, insurance, and other services. They are a large, collaborative FinTech and property technology company focused on earning resident trust and delivering measurable business growth.

$132,000–$162,750/yr
US

  • Own the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration.
  • Design behavior-based segmentation and triggers using product usage and health signals to deliver the right message at the right time.
  • Partner with Marketing, Product, and customer-facing teams to coordinate campaigns, support launches, and pilot agentic customer success approaches.

Mixpanel is a product intelligence and analytics platform that helps companies understand how people use their products. It serves over 29,000 customers and is backed by prominent investors, with a culture focused on bold bets, innovation, and customer success.