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Romania 5w PTO

  • Build and project manage lifecycle programs across onboarding, adoption, optimization, renewal, advocacy, and re-engagement.
  • Map customer journeys and translate them into campaigns, workflows, and customer experiences.
  • Create marketing content such as emails, landing pages, webinars, and advertisements, and analyze results with tools like Tableau and PowerBI.

Lifecycle Marketing Email Marketing Campaign Management Data Analysis Marketing Automation

20 jobs similar to Campaign Marketing Manager, Lifecycle and Retention

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$115,200–$144,000/yr
US Unlimited PTO 16w maternity 16w paternity

  • Develop the strategy for and optimize self-service customer lifecycle programs to drive onboarding, product adoption, and retention.
  • Build in-app customer lifecycle strategies with cross-functional partners, launching communications to grow product adoption.
  • Analyze program performance and customer engagement, making data-driven adjustments to optimize outcomes.

Sprout Social is a global leader in social media management and analytics software, providing an intuitive platform for publishing, engagement, customer care, and AI-powered business intelligence. Founded in 2010 and headquartered in Chicago, the company has a hybrid team of 1,400 people across the globe with offices in Seattle, Dublin, and Poland, fostering a culture of openness, empowerment, and fun.

Global

  • Own lifecycle strategy: onboarding, activation, results, subscription, retention, win-back, referral.
  • Write clear, motivating copy for non-expert audiences around genetic insights.
  • Build, launch, optimize automated campaigns across email, SMS, push, and in-product.

Sequencing is the world's largest direct-to-consumer whole genome sequencing platform, using AI to deliver personalized health insights. We're a Series A venture-backed, fully remote company with a culture of autonomy and transparency, named a Best Places to Work in 2026.

$160,000–$190,000/yr
US 16w maternity 10w paternity

  • Own the owner lifecycle marketing program end-to-end, from strategy and journey building to platform execution and performance.
  • Lead the migration of owner communications to Customer.io and map tailored journeys for Core, Plus, and Pro owner segments.
  • Drive qualified lead conversion and six-month owner retention through analytics, A/B testing, and cross-functional partnership.

Evolve is a vacation rental platform on a mission to make vacation rental easy for everyone. With a high-performing, customer-obsessed team, the company fosters a culture of curiosity, communication, and accountability.

US Unlimited PTO

  • Own lifecycle marketing for Headway's provider network, from segmentation to campaign execution.
  • Build and launch provider journeys in Iterable and Intercom to drive activation and engagement.
  • Run experiments, measure impact, and use learnings to improve retention and adoption.

Headway builds software that automates insurance and admin work so more people can access therapy. It is a Series D startup with $325M+ funding and 75,000+ providers, focused on meaningful work and inclusion.

Global

  • You own how 5M+ existing customers experience Hostinger across email, SMS, WhatsApp and in-product messaging.
  • You drive retention and expansion through data-driven campaigns and AI-first personalization.
  • You collaborate with Data and Engineering teams to build a deliberate channel mix and scale what works.

Hostinger serves 5.5 million clients across 150 countries, building an AI-first company guided by 10 principles. It offers flexible work, wellness benefits, and continuous learning opportunities.

US

  • Build and run multi-channel outreach across email, SMS, direct mail, print, and digital for eligible populations.
  • Own engagement and enrollment KPIs, reporting weekly on what moved, and run continuous testing on creative and channels.
  • Build client engagement playbooks and partner with Customer Success on launch communications and account lift plans.

When is an enterprise platform for guided health insurance decisions at qualifying life events. They have supported 1M+ employees and 204K qualifying events for Fortune 50 and 500 employers.

$115,500–$229,000/yr
Global 16w maternity 16w paternity

  • Own and build lifecycle campaigns across Docker's Container and AI Platform products, including email and in-product messaging for end users and admins.
  • Design and run large-scale programmatic sends, such as account health checks, to a base in the tens of millions using Marketo and Mailgun.
  • Validate audiences and usage signals, own suppression lists and contact governance, and translate technical signals into credible messaging for developers.

Docker is a developer tooling platform trusted by over 20 million monthly users and 20 billion container image pulls, providing products like Docker Desktop, Docker Hub, and Docker Scout. The company is a globally distributed, remote-first team building tools for software development and deployment, with a focus on AI and secure infrastructure.

Global 4w PTO

  • Own the full CRM lifecycle, from onboarding and first purchase to retention and reactivation, turning CRM into a major revenue channel.
  • Use behavioral data to uncover growth opportunities, run experiments, and scale what works across email, push, in-product, and promotions.
  • Work directly with Product, Data, Engineering, and Creative to improve tooling, tracking, messaging, and reporting behind the channel.

EverAI is building the future of AI companionship, with a flagship AI platform and proprietary moderation system EverGuard. The company is a fully remote team of about 100 people, with a culture of ownership, velocity, and radical creativity.

$110,000–$150,000/yr
US Unlimited PTO

  • Own the email and SMS lifecycle calendar, building campaigns and automated flows in Klaviyo.
  • Use customer behavior, cohort, and LTV insights to segment, test, and optimize customer journeys.
  • Drive subscription growth and churn reduction through hands-on execution and cross-functional collaboration.

Onnit is an Austin, Texas-based health and wellness company selling dietary supplements direct to consumers and through retail. It is part of Unilever's Wellbeing Collective, a global business unit with a start-up mindset and a culture focused on curiosity, discipline, approachability, commitment, and ownership.

US

  • Drive lifecycle strategy and execution for customer acquisition and reacquisition across Acorns and Acorns Early.
  • Build and execute personalized, data-informed campaigns in Braze across email, push, in-app, and SMS.
  • Own experimentation and measurement, analyzing performance to optimize future programs.

Acorns is a financial wellness app that helps people save and invest for the long term. Since 2014, it has served over 14 million people, and its culture is driven by a mission of accessible wealth-building.

$132,000–$162,750/yr
US

  • Own the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration.
  • Design behavior-based segmentation and triggers using product usage and health signals to deliver the right message at the right time.
  • Partner with Marketing, Product, and customer-facing teams to coordinate campaigns, support launches, and pilot agentic customer success approaches.

Mixpanel is a product intelligence and analytics platform that helps companies understand how people use their products. It serves over 29,000 customers and is backed by prominent investors, with a culture focused on bold bets, innovation, and customer success.

$117,019–$167,170/yr
US 16w maternity 16w paternity

  • Lead lifecycle marketing strategy and execution across a portfolio of container and AI products.
  • Own end-to-end campaigns from audience validation to QA, launch monitoring, and reporting.
  • Translate technical usage signals into credible messaging for developer and admin audiences.

The company develops container and AI-focused products for developers and administrators. It operates with a remote-first, globally distributed team and emphasizes flexibility and autonomy.

US Unlimited PTO 16w maternity 16w paternity

  • Lead donor retention, upgrades, and additional-gift strategies to maximize donor lifetime value.
  • Design personalized multichannel journeys across email, SMS, paid media, and direct mail.
  • Collaborate cross-functionally to reduce churn, increase recurring revenue, and improve engagement.

Mission-driven organization focused on expanding access to clean and safe drinking water worldwide. Emphasizes an inclusive work environment, diverse perspectives, mutual respect, belonging, and professional growth.

$65,000–$115,000/yr
US Unlimited PTO

  • Lead and support marketing programs across channels including email, LinkedIn, events, and ABM
  • Manage end-to-end execution of customer retention and demand generation campaigns
  • Analyze program results and coordinate with internal teams to optimize performance

Veeva Systems is a mission-driven public benefit corporation that provides industry cloud solutions to help life sciences companies bring therapies to patients faster. With over $3B in revenue and a culture centered on doing the right thing, customer success, and employee growth, it values flexibility and speed.

Brazil Portugal Spain Unlimited PTO

  • Own email and lifecycle marketing across Shadow, Darkroom, and the CEO's newsletter.
  • Build direct funnels from social content to email capture, nurture, and signups.
  • Write copy, run webinar and demo follow-up, and report on pipeline impact.

Darkroom is a next-generation growth marketing firm engineering the brands of tomorrow with a proprietary AI commerce layer called Shadow. It's one of America's fastest-growing private companies with a remote-first culture and a high bar for performance.

US Unlimited PTO

  • Own end-to-end lifecycle strategy and customer communications across email, SMS, in-app, and call scripting.
  • Lead product GTM launches, partnering with Performance Marketing, Brand, Product, Sales & Ops, and Data Science.
  • Drive experimentation, analytics, and governance to deliver measurable conversion lift and sustained retention.

Caribou gives people financial freedom by helping them refinance auto loans, saving drivers an average of $162/month. Led by industry leaders and backed by top investors, we foster a collaborative, impact-driven culture.

US

  • Build member journey systems end-to-end, including CRM, lifecycle campaigns, automations, and SMS operations.
  • Architect HubSpot from the ground up, owning workflows, segmentation, QA, and vendor relationships.
  • Partner with Data and leadership to measure engagement and scale outreach as the company grows.

Chamber rebuilds cardiology around outcomes by partnering with independent cardiologists and using technology, data, and operations. An early-stage company, it pairs cutting-edge AI with human care and values low ego, empathy, and grit.

US

  • Own the CRM campaign calendar across email and SMS, from strategy and planning to execution and optimization.
  • Develop targeted lifecycle campaigns, A/B tests, and performance analyses to drive bookings, traffic, and membership growth.
  • Partner cross-functionally with brand, operations, and franchise teams to align messaging and support rapid-response communications.

CircusTrix is the leading U.S. indoor active entertainment company, operating 270+ parks. At Sky Zone, the culture empowers builders, problem-solvers, and lifelong learners to explore bold ideas and make an impact.

$88,000–$94,000/yr
US Unlimited PTO 16w maternity 16w paternity

  • Own donor lifecycle strategy for recurring and one-time donors, focusing on retention, upgrades, and lifetime value.
  • Design and execute multichannel campaigns across email, SMS, paid media, and direct mail.
  • Manage segmentation, testing, and reporting to optimize donor journeys and revenue.

charity: water funds sustainable clean water solutions for people in need around the world. With a mid-size tech startup culture, they've brought clean water to over 20 million people since 2006.

$124,000–$155,000/yr
US

  • Establish and grow Panopto's customer marketing function, building scalable programs that turn customer success into compelling proof and drive retention and expansion.
  • Own customer storytelling and advocacy, sourcing case studies, testimonials, video stories, and quantified outcomes to support marketing and sales.
  • Partner with cross-functional teams across Product Marketing, Customer Success, Sales, and Marketing Ops to deliver lifecycle campaigns, reference programs, and measurable customer engagement.

Panopto is a video knowledge management platform that helps businesses and universities improve training, teaching, and knowledge sharing. The company is a remote-first, global team with over 1,600 institutional customers, 11 million end users, and offices in Pittsburgh, London, Hong Kong, Singapore, and Sydney.