Source Job

$143,000–$206,000/yr
US Canada Latin America 4w PTO

Shape Oura’s direct-to-consumer growth strategy across channels, geographies, and product lines. Partner with analytics and data teams to deeply understand consumer behavior and purchasing patterns. Translate strategic objectives into clear programs and actions, working cross-functionally to ensure alignment and execution across marketing, product, and operations.

Data Strategy Marketing Analytics Finance

20 jobs similar to Director, D2C Growth & Innovation, Americas

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US Unlimited PTO

This leader will own the end-to-end strategy and execution for their function, influencing pipeline, revenue growth, and how the company shows up in the market. Build and execute cross-channel programs and GTM initiatives in partnership with Sales, Product, RevOps, and other marketing teams. Drive insights through data, analytics, experimentation, and continuous improvement frameworks.

Employ is transforming how hiring gets done with three ATS solutions and AI Companions that free recruiters from admin work and give them time for connecting with people.

US Unlimited PTO

Drive data driven decisions in Paid Media strategies. Optimize media investments and customer acquisition efficiency. Build predictive models to power advanced bidding strategies.

OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress.

US

  • Own the entire US growth engine to establish global market dominance.
  • Build and run a creator ecosystem to find people who can move the needle.
  • Spot patterns in the data and turn them into growth experiments.

Knowunity aims to personalize education for 1B students globally and is the biggest AI learning companion in Europe.

India

  • Collaborate with leaders to define metrics and targets for TTP, churn, and NPS.
  • Lead cross-functional initiatives to improve activation, retention, and sentiment.
  • Develop a deep understanding of customer journeys and conduct root-cause analysis on churn and NPS drivers.

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence.

  • Lead the organization’s Brand and end-to-end go-to-market planning and tactical execution for all GEHA’s medical and/or dental product lines.
  • Lead a team of brand, planning and campaign managers, managing strategic plan development and forecasting responses.
  • Own strategic vision and tactical execution across all communication channels, and lead team in creating and executing multi-channel marketing and growth plans.

G.E.H.A is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees and their families.

$215,000–$255,000/yr
US

  • Own end-to-end paid social growth strategy and execution across global markets.
  • Build a high-velocity creative iteration engine that uses data to fuel insights.
  • Lead, mentor, and grow a high-performing team of paid social experts.

BetterHelp is the world’s largest online therapy service, providing affordable and convenient therapy across the globe. They are committed to expanding access to therapy with a diverse team of clinicians, engineers, product pros, creatives, marketers, and business leaders.

Europe 4w PTO

  • Define and execute a clear marketing and growth strategy.
  • Optimize CAC, LTV, ROMI, and growth efficiency.
  • Build marketing teams aligned to business goals.

Promova is redefining language education to make it accessible, personal, and effective. Their team of 150+ professionals blends AI-driven innovation with human expertise to create tools that help people confidently speak and embrace new cultures.

North America 4w PTO

Support larger Go-To-Market initiatives, ensuring smooth launch and campaign execution. Act as an AI-native marketer, automating key workflows for faster delivery. Lead smaller growth initiatives by shaping positioning and executing go-to-market plans.

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money.

US

  • Lead the strategic development and execution of our core personalization and growth experiences across Headspace offerings.
  • Own the roadmap for foundational personalization systems, elevate search and discovery, and set our global languages and localization strategy.
  • Drive organic growth inside and outside the app through SEO/ASO, lifecycle and in-product activation, conversion funnel optimization, and content merchandising.

Headspace exists to provide every person access to lifelong mental health support by combining evidence-based content, clinical care, and innovative technology.

US

  • Build and own the full-funnel growth strategy from awareness to retention.
  • Define the channel strategy and resource allocation across paid, organic, partnerships, and community.
  • Plan and run growth experiments including influencer outreach and paid ads.

Zenith is an NYC-based startup changing pregnancy care by filling longstanding gaps with the Pregnancy Evidence Project by learning from real-world pregnancy experiences.

US Unlimited PTO

  • Set the company-wide strategy for product analytics, business metrics, and GTM insights.
  • Define the core measurement frameworks for product usage, activation, retention, expansion, and customer value.
  • Ensure analytics meaningfully influence product roadmap decisions, GTM strategy, and operational planning.

Freshpaint helps healthcare marketers promote access to care and safeguard patient privacy. The company is fully remote, backed by leading investors including Y-Combinator, Intel Capital, and angel investors, and it gathers the team 2x times per year for offsites.

$140,500–$204,500/yr
US

  • Design Master Journey Blueprints, define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs.
  • Drive Experimentation & Causal Analysis, partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics.
  • Refine System Logic & Orchestration, collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems.

Life360's mission is to keep people close to the ones they love through their mobile app and Tile tracking devices. Life360 has more than 500 remote-first employees and delivers peace of mind and enhances everyday family life.

$146,200–$215,000/yr
US

Lead the Owned Channels function including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships. Shape long-term channel strategy, set quarterly performance goals, and own execution to meet acquisition targets. Partner deeply with Strategic Finance and Analytics to define KPIs and build forecasting models.

Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

  • Own paid media strategy across channels including Meta, Google, TikTok, YouTube, and emerging platforms.
  • Build experimentation frameworks across creative, targeting, audience segmentation, landing pages, and funnel stages.
  • Forecast spend, revenue, and growth targets.

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.

Growth Lead

Tilt
Europe 6w PTO

  • Build and launch acquisition strategies for TikTok.
  • Scale spend efficiently with strong payback targets.
  • Build retention funnels: email flows, SMS flows, notification testing, cohort reactivation.

Tilt is building the next century of shopping, making it feel human, communal, and alive again, and has recently raised an $18M Series A.

US

  • Develop and optimize global paid media programs across channels.
  • Lead experimentation on global funnel performance to improve conversion rates.
  • Lead paid media creative testing strategies iterating messaging, concepts, and formats.

Life360's mission is to keep people close to the ones they love with their category-leading mobile app and Tile tracking devices that empower members to protect what they care about most. Life360 has more than 500 (and growing!) remote-first employees and is a Remote-First company, which means a remote work environment will be the primary experience for all employees.

Latin America

Lead the development of loyalty and retention strategies that drive long term customer value for clients. Own the end to end strategic process, from diagnosing loyalty challenges, to designing programs, propositions and membership structures. Work closely with CRM, data, and technology teams to translate loyalty strategies into actionable plans.

Massive Rocket is a high-growth Braze & Snowflake agency connecting digital marketing teams with product and engineering units.

$179,000–$210,000/yr
US 4w PTO

  • Build a disruptive innovation funnel at the intersection of health, wellness and beauty.
  • Manage the pipeline of projects and commercialize and launch the innovations.
  • Translate cultural and social signals into product opportunities.

OLLY is part of the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space.

US

  • Identify and prioritize growth opportunities across products, lifecycle, and channels.
  • Drive high-impact growth initiatives, owning some directly and enabling others.
  • Rigorously assess new opportunities with data-driven recommendations.

Ethos is dedicated to making life insurance faster and easier to obtain. They leverage technology and data science to streamline the life insurance process, issuing billions in coverage each month. Ethos is scaling quickly and looking for passionate people to protect the next million families!

Canada

  • Define and own KOHO’s global growth strategy.
  • Lead and scale a cross-functional growth team.
  • Own all user acquisition channels and their P&L accountability.

KOHO aims to make financial services better for every Canadian by offering financial products designed to help users spend smart, save more, and build wealth without hidden fees or predatory interest rates. They are a performance organization that values clarity, ownership, and bold thinking in a remote-first setup.