You will be responsible for ideating, strategizing, and executing motions to foster engagement and adoption which elevate overall performance to drive long-term value for the network. You will play a central role in strengthening performance, adoption of tools, and loyalty to our top performing partners across their lifecycle. Your campaigns will help partners grow their bookings, gain greater exposure to high value customers, and optimize their offering for a reliable experience.
Lead engagement marketing at Varo to drive early-lifecycle conversion and customer lifetime value. Be the thought leader on winning customers, drive conversion rate optimization, and execute initiatives. Own customer engagement metrics and provide thought partnership to C-suite leadership. Mentor junior team members with fact-based decision making.
Building a CRM strategy and managing a CRM plan for each geo. Planning segmentation and CRM activities. Running A/B tests and analyzing results to increase player activity and retention. Administering, initiating, and conducting meetings with the RISK CRM team. Developing bonus mechanics and campaigns, analyzing their effectiveness. Controlling and working with key metrics: ATPU, RR, BR, DAU/MAU, conversion by communication types. Presenting CRM activity progress, experiment results, and their impact on product performance to stakeholders. Compiling and maintaining reports with CRM activity outcomes. Building a CRM team, setting up internal processes, overseeing team performance and budget.
Turn customer data into personalized, high-performing campaigns that drive reorders, retention, and long-term customer value—starting with email and expanding into SMS and push as needed. Scale lifecycle efforts across segmentation, dynamic audience creation, triggered flows, experimentation, and performance analysis. Own the full ESP and CRM suite including Twilio & their SendGrid product and build a scalable growth engine based on the proven success of our Marketplace campaigns.
Reporting to the Retention & Loyalty Manager, the Lifecycle Marketing Executive plays a key role in supporting the execution and optimisation of multi-channel marketing campaigns. This role is responsible for building, testing, documenting, and deploying campaigns across CRM platforms, ensuring timely and accurate delivery. This role will also provide day-to-day support for platform operations, maintain campaign documentation, and manage key marketing data inputs and outputs.
As Jane’s first dedicated Lifecycle Marketing Manager, you’ll help shape how they guide practitioners through their journey, from first touch, to activation, retention, and long-term advocacy. You'll lead the strategy and execution of always-on lifecycle programs across email, in-app, SMS, and push, helping new clinics onboard smoothly, discover value quickly, and stay engaged over time.
Lead the strategy and execution of lifecycle programs that drive user acquisition, conversion, and retention. Develop and launch campaigns that speak to prospective and existing patients at every step: exploring treatment, booking a visit, starting medication, sticking with the program, and celebrating results. You’ll shape how our audience understands about our products, navigates care, and builds trust.
We are seeking a dynamic and results-oriented Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns across various platforms. A strong understanding of automation tools and processes, including Zapier, is essential for this role.
Drive customer engagement, retention, and loyalty by developing and executing email marketing strategies that effectively communicate key messages to users in the US market and grow our engaged user list in the United States. Develop and implement targeted email campaigns specific to the US audience, assist in the drafting of compelling copy, improve email engagement, run A/B testing and create performance dashboards.