Lead the development and execution of go-to-market strategies for product launches.
Strategically create product messaging and positioning by conducting research.
Partner with the Sales and Customer Success teams to understand user pain points.
Turquoise Health is a Series C price transparency platform for finance leaders across healthcare. They power price transparency for 300+ enterprise organizations and are building the infrastructure for a more open, efficient healthcare marketplace, valuing transparency, empathy, and ownership.
Translate clinical differentiation and platform capabilities into compelling narratives.
Drive go-to-market success by developing deep fluency in buying committees.
Ensure every customer-facing message reflects the business and human value.
Modern Health is a mental health benefits platform for employers, offering access to various resources within a single platform. They are the fastest entirely female-founded company in the U.S. to reach Unicorn status, with a culture centered around high empathy and accountability.
Own messaging, positioning, and storytelling for a defined product area.
Lead go-to-market plans for features and launches (with guidance).
Build high-impact sales enablement and content.
Maven is the world's largest virtual clinic for women and families, with a mission to make healthcare work for all. They offer award-winning digital programs that provide clinical, emotional, and financial support all in one platform, trusted by over 2,000 employers and health plans.
Assist in updating and developing product messaging and positioning for core Radicle Products.
Drive go-to-market strategy for Tier 2 & 3 feature releases, including messaging, positioning, and campaigns.
Translate customer and market insights into compelling product messaging and positioning.
Radicle Health offers human services software that fosters collaboration and innovation, helping organizations better serve their communities. They aim to provide mission-driven products that support organizations in delivering essential services, facilitating learning and testing ideas faster.
Oversee strategic product launches, ensuring seamless execution and cross-functional collaboration.
Lead the design and delivery of enablement programs to equip customer-facing teams.
Track adoption and effectiveness of enablement materials to drive desired outcomes.
PointClickCare is a healthcare technology company that provides software solutions for senior care. Their solutions are used to improve the quality of care and outcomes for seniors. They have a remote-first team across Canada and the U.S.
Own positioning and client-facing content for new product launches.
Lead go-to-market execution for product releases and feature launches.
Monitor the competitive landscape and market trends.
Mural Health is a fast-growing clinical technology start-up that makes clinical trials easier for participants. They aim to eliminate any barriers participants or caregivers experience while being part of a clinical trial.
Develop differentiated positioning and messaging for Provider Identity Intelligence solutions.
Translate complex technical capabilities into customer-centric business value.
Conduct market research on provider data challenges and trends.
Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.
Develop specialized positioning and messaging for Nextech Patient Experience.
Create and execute go-to-market (GTM) strategies for new features and enhancements.
Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties.
Nextech is a leader in specialty healthcare technology solutions. They are committed to hiring and retaining talent, which is why they invest in their employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
Conduct in-depth analysis for orders and tasks management.
Track in-market adoption and success of production solutions.
Stay abreast of changing customer needs and industry trends.
PointClickCare is a health tech company that helps providers deliver exceptional care. They empower their employees to push boundaries, innovate, and shape the future of healthcare; they provide flexibility, growth opportunities, and meaningful work.
Leads global product marketing strategy, connecting product, sales, marketing, and customer insight.
Defines positioning, messaging, competitive intelligence, and go-to-market strategy.
Translates product innovation into market narratives, ensuring solutions are differentiated.
SuccessKPI is a global company focused on achieving success through unity. They value innovation, a strong work-life balance, and providing employees with opportunities to shape the future of the organization as a fully remote team, striving to create a diverse and dynamic culture.
Drive GTM for product launches, owning positioning, messaging, and launch plans.
Build and maintain enablement resources for sales and CSM teams.
Partner with Customer Success and Client Marketing to identify expansion opportunities.
Breezeway's award-winning platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, they help thousands of short-term rental managers increase operational efficiency and boost service revenue. As a remote-first company, they prioritize collaboration, ownership, and building a team that genuinely enjoys working together.
Own and lead all go-to-market strategy and execution for SalesCloser.ai.
Partner with Product to translate roadmap and releases into clear positioning, messaging, and GTM plans.
Work closely with Sales to enable success through playbooks, talk tracks, training, and competitive insights.
SalesCloser.ai is an advanced conversational AI platform that acts as a virtual sales agent, delivering personalized sales calls, demos, and follow-ups in real time across multiple languages. They enable businesses to automate and scale their sales operations.
Serve as the single, accountable leader for Omada’s highest‑stakes launches.
Create and activate a predictable, company‑wide way of launching.
Raise the bar on launch quality and reliability by establishing clear standards, rituals, and KPIs.
Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. They strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions.
Define value propositions, positioning, and messaging for Oura's commercial offerings.
Lead GTM strategy and launch planning for commercial motions.
Own product positioning and messaging frameworks that power commercial sales materials.
Oura empowers individuals to understand and improve their health through the Oura Ring and connected app, providing insights into readiness, activity, and sleep quality. The company focuses on helping people live healthier lives and ensures its team members have what they need to do their best work.
Steward product positioning, messaging, and narratives
Create materials to support go-to-market strategy and launch planning
Conduct customer, market, and competitive research
Energage helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 19 years of culture research and the results from 23 million employees surveyed across more than 70,000 organizations, Energage delivers the most accurate competitive benchmark available.
Own the end-to-end development of product features that improve member follow-through.
Define problem statements, hypotheses, and success metrics by synthesizing member feedback.
Drive cross-functional launch planning for new features and enhancements, partnering with various teams.
Modern Health is a mental health benefits platform for employers, providing access to various resources for employees' well-being. They are known for their "It Takes a Village" culture, emphasizing empathy, accountability, and a drive to make mental health a priority.
Own ICP segmentation and prioritization using market research and customer data.
Craft compelling positioning and messaging tailored to target ICPs.
Design and execute go-to-market strategies to reach and convert target customers.
Medallion is a leading provider operations platform that eliminates administrative bottlenecks for healthcare organizations. They are ranked No. 3 on Inc. Magazine’s 2024 Fastest-Growing Private Companies in the Pacific Region and No. 5 on LinkedIn's 2024 Top Startups in the US, with a mission to transform healthcare at scale.
Own end-to-end commercialization strategy and go-to-market planning for priority initiatives.
Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays.
Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers.
Ministry Brands provides SaaS operational management systems, payments platforms, digital engagement tools, and background screening solutions for faith-based, non-profit, and for-profit organizations. They serve over 95,000 customers and have been a trusted partner in digital transformation for over four decades.