Source Job

$65,000–$85,000/yr
US Unlimited PTO

  • Build and execute lifecycle campaigns in Braze across email, push, SMS, and in-app.
  • Own journey building, segmentation, QA, and A/B testing to drive retention.
  • Partner with growth, content, and product to boost activation and repeat play.

Braze Copywriting Segmentation A/B Testing Data Analysis

20 jobs similar to Lifecycle Marketing Specialist

Jobs ranked by similarity.

$105,000–$135,000/yr
US Unlimited PTO

  • Own Splash's lifecycle strategy from onboarding to reactivation, turning first-time depositors into habitual monthly players.
  • Build, QA, and ship sophisticated Braze journeys across email, push, SMS, in-app, and webhooks.
  • Run structured A/B tests and own lifecycle reporting to drive retention and incremental revenue.

Splash Sports is a peer-to-peer sports gaming platform offering real-money contests across 40+ states. As a venture-backed, fast-scaling startup with backing from top investors and sports team owners, its mission is to bring people closer through live sports gamification.

US

  • Drive lifecycle strategy and execution for customer acquisition and reacquisition across Acorns and Acorns Early.
  • Build and execute personalized, data-informed campaigns in Braze across email, push, in-app, and SMS.
  • Own experimentation and measurement, analyzing performance to optimize future programs.

Acorns is a financial wellness app that helps people save and invest for the long term. Since 2014, it has served over 14 million people, and its culture is driven by a mission of accessible wealth-building.

Global

  • Own lifecycle strategy: onboarding, activation, results, subscription, retention, win-back, referral.
  • Write clear, motivating copy for non-expert audiences around genetic insights.
  • Build, launch, optimize automated campaigns across email, SMS, push, and in-product.

Sequencing is the world's largest direct-to-consumer whole genome sequencing platform, using AI to deliver personalized health insights. We're a Series A venture-backed, fully remote company with a culture of autonomy and transparency, named a Best Places to Work in 2026.

$96,000–$180,000/yr
US Unlimited PTO

  • Own the end-to-end email and push notification strategy, including planning, execution, experimentation, and scaling.
  • Develop and evolve the customer engagement roadmap using segmentation and personalization to drive retention and lifetime value.
  • Partner with Product, Engineering, Analytics, and Data Science teams to enhance engagement infrastructure and deliver measurable outcomes.

$80,000–$90,000/yr
US

  • Own lifecycle marketing end-to-end: email, in-app messaging, push, and full-journey strategy.
  • Build automated campaigns, segmentation, and personalization in Customer.io.
  • Run A/B tests, manage deliverability, and report on revenue outcomes.

Optery is a privacy platform that helps people remove their personal information from data broker websites. It is a fully-remote global team with a builder culture and an equal-opportunity commitment.

UK

  • Implement and optimize marketing campaigns using Braze with advanced segmentation and targeting.
  • Collaborate with clients on A/B testing and lifecycle flows to drive retention and growth.
  • Analyze campaign performance and provide technical training on Braze and analytics platforms.

Phiture is a mobile growth consultancy working with leading apps like Adobe, Headspace, and LEGO. They are a global team setting the standard for growth in the digital world, with a culture that values innovation and diversity.

US

  • Own the CRM campaign calendar across email and SMS, from strategy and planning to execution and optimization.
  • Develop targeted lifecycle campaigns, A/B tests, and performance analyses to drive bookings, traffic, and membership growth.
  • Partner cross-functionally with brand, operations, and franchise teams to align messaging and support rapid-response communications.

CircusTrix is the leading U.S. indoor active entertainment company, operating 270+ parks. At Sky Zone, the culture empowers builders, problem-solvers, and lifelong learners to explore bold ideas and make an impact.

US

  • Lead multi-channel lifecycle strategies (email, SMS, push) to boost patient and provider engagement.
  • Work independently with cross-functional teams to build personalized journeys and expand test-and-learn initiatives.
  • Refine reporting and analytics to drive data-informed decisions across B2B and D2C.

Rula is a mental healthcare company dedicated to destigmatizing mental health and treating the whole person through evidence-based, compassionate care. It is a remote-first, high-growth startup that values diversity, equity, inclusion, and employee well-being.

Canada 6w PTO

  • Lead lifecycle marketing and transactional journeys across email, push, SMS, and in-app via Iterable.
  • Develop personalized customer experiences and run experiments to optimize journeys.
  • Collaborate with product, design, engineering, and analytics to align strategy and execution.

Felix is a digital healthcare company that puts patients in control of their health and wellbeing, providing online treatment, prescription delivery, and ongoing care across Canada. They are a remote-first, early-stage technology company with a collaborative and high-performing team.

Romania 5w PTO

  • Build and project manage lifecycle programs across onboarding, adoption, optimization, renewal, advocacy, and re-engagement.
  • Map customer journeys and translate them into campaigns, workflows, and customer experiences.
  • Create marketing content such as emails, landing pages, webinars, and advertisements, and analyze results with tools like Tableau and PowerBI.

Veeam is the Data and AI Trust Company, helping organizations ensure their data and AI are fully understood, secured, and resilient. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers and fosters a culture of growth, learning, and making a real impact.

$80,000–$90,000/yr
US

  • Own the lifecycle marketing roadmap end-to-end, including email, in-app messaging, and push notifications.
  • Build and optimize automated campaigns and triggered flows in Customer.io, with segmentation, personalization, and A/B testing.
  • Manage email deliverability, list hygiene, and coordinate with analytics to measure and report on performance.

Optery is a data privacy company that helps people control their personal information online. It is a fully remote global team with a builder culture and a commitment to diversity.

Europe

  • Own lifecycle marketing programs covering onboarding, activation, subscription conversion, renewals, and win-back.
  • Develop automated email journeys, in-app messaging, and push notification flows across the customer lifecycle.
  • Analyze campaign performance and run A/B tests to optimize messaging, timing, offers, and channel performance.

They are a fast-growing AI consumer technology company building an innovative AI-powered consumer product used by millions worldwide. They offer a fully remote, flexible culture with a focus on autonomy, customer trust, and subscription growth.

Global Unlimited PTO

  • Own monthly email and SMS planning with clients, building calendars and leading reviews.
  • Write copy, segment customers, QA and send campaigns, and optimize automated flows.
  • Run A/B tests, maintain list health, and document processes for continuous improvement.

Pearmill is a growth marketing agency helping clients optimize performance across channels. It is a fast-growing, globally distributed team of marketers, creatives, engineers, and analysts running over $500M in ad spend.

Spain 6w PTO

  • Lead high-impact CRM and lifecycle marketing programs for a flagship HBO Max account as the senior client contact.
  • Combine deep technical Braze expertise with strategic client relationship ownership, including audits, architecture, and experimentation.
  • Collaborate across creative, retention, martech, and client teams to deliver award-winning campaigns across EMEA and APAC.

Phiture is a mobile growth consultancy that partners with leading apps like Adobe, Headspace, and LEGO to drive sustainable growth. It is a global, flexible team that values personal development and sets the standard for growth in the digital world.

Europe 5w PTO

  • Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps.
  • Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging.
  • Build growth, activation and retention strategies to increase ARPU, and run experiments on messaging, timing, channels and cohorts.

SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent, and intuitive for everyone. We're Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets, and we embrace diversity and inclusivity.

US

  • Build and run multi-channel outreach across email, SMS, direct mail, print, and digital for eligible populations.
  • Own engagement and enrollment KPIs, reporting weekly on what moved, and run continuous testing on creative and channels.
  • Build client engagement playbooks and partner with Customer Success on launch communications and account lift plans.

When is an enterprise platform for guided health insurance decisions at qualifying life events. They have supported 1M+ employees and 204K qualifying events for Fortune 50 and 500 employers.

US

  • Own end-to-end email execution for lifecycle, ad-hoc, and transactional messages, including scheduling and QA testing.
  • Build and manage audience segments and use multivariate testing to optimize campaigns.
  • Track and report on lifecycle campaign performance and collaborate with marketing analysts on growth opportunities.

SoundCloud is a creator-first music streaming platform that empowers artists and fans to connect through music. Founded in 2007, it hosts over 40 million artists across 190+ countries and fosters a flexible, inclusive work culture.

US Unlimited PTO

  • Own lifecycle marketing for Headway's provider network, from segmentation to campaign execution.
  • Build and launch provider journeys in Iterable and Intercom to drive activation and engagement.
  • Run experiments, measure impact, and use learnings to improve retention and adoption.

Headway builds software that automates insurance and admin work so more people can access therapy. It is a Series D startup with $325M+ funding and 75,000+ providers, focused on meaningful work and inclusion.

US Unlimited PTO

  • Own end-to-end lifecycle strategy and customer communications across email, SMS, in-app, and call scripting.
  • Lead product GTM launches, partnering with Performance Marketing, Brand, Product, Sales & Ops, and Data Science.
  • Drive experimentation, analytics, and governance to deliver measurable conversion lift and sustained retention.

Caribou gives people financial freedom by helping them refinance auto loans, saving drivers an average of $162/month. Led by industry leaders and backed by top investors, we foster a collaborative, impact-driven culture.

US

  • Own day-to-day lifecycle marketing operations across email, push, and in-app messaging to drive engagement and growth.
  • Manage end-to-end campaign execution, audience segmentation, testing, and performance reporting with a focus on optimization.
  • Collaborate with creative, analytics, and marketing partners to refine campaigns and ensure a smooth handover at assignment end.

Partner Company is a creator-focused digital music platform that helps artists grow and engage their audiences. The team is remote-first and collaborative, with a strong focus on diversity, inclusion, and professional development.