Source Job

$203,200–$345,600/yr
North America Unlimited PTO

  • Own GTM execution for Product & Technical Marketing, orchestrating launches with AI-first workflows.
  • Run a portfolio of cross-functional initiatives with clear owners, dates, and tradeoffs.
  • Align teams and design decision stages to drive velocity and clarity.

Program Management AI Automation Cross-functional Collaboration Project Management Tools

20 jobs similar to Principal Program Manager, Go-To-Market

Jobs ranked by similarity.

$170,000–$200,000/yr
US

  • Own end-to-end execution of strategic GTM initiatives, coordinating cross-functional teams.
  • Drive launch planning for new AI and robotics products, identifying risks and dependencies.
  • Improve GTM processes and measure launch success through adoption and revenue metrics.

Scout AI develops Fury, the first robotic foundation model for defense, giving U.S. forces autonomous power across every domain. Backed by top investors like Draper Associates and Booz Allen Ventures, it's a fast-moving startup with a culture of urgency and precision.

$155,000–$185,000/yr
US Unlimited PTO

  • Run the marketing operating rhythm including weekly priorities, monthly business reviews, quarterly and annual planning.
  • Drive OKR and goal planning, translating annual targets into quarterly plans and tracking progress.
  • Lead the most complex cross-functional programs from kickoff to launch, managing scope, dependencies, and decisions.

Eve is redefining legal technology for plaintiff law firms, helping them handle more cases and recover more for clients with AI that works across every stage from intake through resolution. Backed by over $160M from top investors like Spark Capital and Andreessen Horowitz, we are growing fast, trusted by 1000+ law firms, and built by a world-class team from Scale, Meta, and Airbnb.

US

  • Lead GTM enablement strategy and execution, connecting commercial teams with cross-functional partners.
  • Build and maintain knowledge management systems using AI to ensure teams have up-to-date materials.
  • Design and facilitate training experiences to drive adoption and behavior change among GTM teams.

Stepful is a workforce platform that partners with healthcare institutions to train and retain talent, addressing the national shortage of healthcare workers. Founded in 2021, they have trained over 32,000 workers and are backed by Y Combinator and other investors, with a culture of caring, learning, building together, and ownership.

North America

  • Define and execute program plans with cross-functional GTM teams to ensure commercial and operational readiness for launch.
  • Develop and manage detailed project plans, driving projects from inception to completion within budget and quality.
  • Conduct data-driven analysis to produce recommendations for leadership decisions and deliver progress updates.

ServiceNow provides an AI platform for business reinvention, enabling 85% of the Fortune 500 to work smarter. The company fosters an AI-native culture where technology and talent collaborate.

North America

  • Lead the delivery of complex product development programs driving growth and operational excellence.
  • Champion AI-native ways of working, using AI tools to accelerate program delivery and surface insights.
  • Establish governance frameworks and communication strategies to keep stakeholders informed and engaged.

ServiceNow is an AI platform company that helps businesses automate workflows and drive reinvention. It serves 85% of the Fortune 500 and fosters an AI-native culture where technology and talent are unstoppable.

$139,900–$244,800/yr
North America Unlimited PTO

  • Own end-to-end planning and execution of strategic transformation programs for M&A integration.
  • Drive cross-functional collaboration with leaders across Marketing and enterprise functions to align strategy and drive execution.
  • Leverage AI tools as foundational to execution, automate workflows, and coach teams on AI-native methodologies.

ServiceNow is an AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter, faster, and better. The company started when an engineer automated a tedious task, and today it is building an AI-native culture where technology and talent are unstoppable.

$191,500–$249,000/yr
US

  • Lead large-scale technical programs across Product, Engineering, Architecture, UX, Data, Governance, and Operations teams.
  • Translate strategic objectives into structured execution plans with milestones, dependencies, risks, and measurable outcomes.
  • Establish governance frameworks using metrics, readiness indicators, and outcome-based measurements to drive delivery.

Our partner is a technology-driven organization focused on enterprise transformation, connecting AI-driven workflows and platform capabilities. The company fosters an inclusive culture that values teamwork, transparency, integrity, and bold innovation.

North America

  • Define and execute the product vision for GitLab's end-to-end software factory experience, connecting planning, coding, review, and verification workflows.
  • Partner across product, engineering, design, and go-to-market teams to align priorities and resolve dependencies for a cohesive customer experience.
  • Present product direction, tradeoffs, and recommendations to senior and executive leaders while navigating ambiguity and cross-functional complexity.

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity and accelerate digital transformation. With over 50 million registered users and trust from more than 50% of the Fortune 100, GitLab fosters a high-performance culture driven by AI integration and continuous knowledge exchange.

Canada

  • Lead complex go-to-market transformation programs from planning through execution, ensuring measurable business outcomes.
  • Build and maintain program governance frameworks, including delivery processes, operating cadences, and reporting structures.
  • Partner with senior executives to translate strategic priorities into actionable roadmaps and execution plans.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies through objective, data-driven reviews. It operates with a collaborative team focused on digital transformation and uses AI tools to support recruitment processes.

US

  • Own a meaningful area of Mitratech’s AI program end to end—from strategy and roadmap through delivery to production and general availability.
  • Turn ambiguous, high-stakes problems into clear plans and shipped outcomes, deciding what matters most and driving decisions to closure.
  • Partner closely with engineering on an AI-dense platform to convert discovery into shipped scope, eliminating the gap between plans and delivery.

Mitratech builds software for corporate legal, risk, and compliance teams, managing legal matters, outside-counsel spend, contracts, and compliance obligations. They have served 20,000 organizations worldwide, including 30% of the Fortune 500, for over 35 years.

$150,000–$170,000/yr
United States Unlimited PTO

  • Build the launch and enablement engine that turns product velocity into customer adoption and revenue.
  • Deliver field enablement that empowers customer-facing teams to position new capabilities and win deals.
  • Own competitive and voice-of-customer intelligence, turning it into messaging and playbooks.

DataGrail is the Agentic Data Privacy Platform, helping the world’s leading brands automate privacy and control risk with secure, human-governed AI. They have a remote-first culture and are a two-time recognized privacy leader by IDC, with an unrivaled 2,500+ integrations.

$140,000–$209,000/yr
Canada

  • Own the department's end-to-end operating rhythm, including quarterly planning, OKR cycles, roadmap management, and executive reviews.
  • Develop strategic communications and executive-level materials, including presentations and planning documents.
  • Drive transformation from AI-assisted workflows to AI-native operating practices by identifying automation opportunities.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use a remote-first work environment and provide support for productive home offices.

$93,500–$143,750/yr
US

  • Own the end-to-end product lifecycle of AI initiatives from concept to launch.
  • Manage a portfolio of internal AI engineering projects to drive productivity and automation.
  • Serve as the primary coordination point across cross-functional teams to ensure alignment and remove blockers.

Commvault is the gold standard in cyber resilience, helping customers protect data and recover from cyberattacks. With over 100,000 organizations as customers and a vast partner ecosystem, Commvault has been a trusted leader for over 25 years.

$150,000–$170,000/yr
US Unlimited PTO

  • Own strategic product marketing initiatives that connect product innovation with customer needs and drive revenue growth.
  • Design and manage scalable product launch programs and enablement resources for customer-facing teams.
  • Leverage AI-powered workflows to create compelling content, messaging, and competitive intelligence frameworks.

The company provides innovative privacy and technology solutions. It fosters a culture focused on inclusion, growth, and continuous improvement, with a remote-first working environment.

Global

  • Own an AI-native product end-to-end, from customer discovery to shipping weekly iterations.
  • Drive growth, activation, conversion, and monetization metrics while building alongside your team.
  • Prototype with AI tools and fix your own interface instead of filing tickets.

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. With hundreds of millions of users and over one million customers worldwide, the company has teammates in more than 20 countries across three continents and fosters a culture of growth and innovation.

$65,750–$184,950/yr
Global 16w maternity 16w paternity

  • Architect and lead high-impact GTM programs spanning product, sales, and partnerships.
  • Drive strategic ownership of transformative initiatives shaping revenue growth.
  • Collaborate across enterprise-wide functions to align senior stakeholders.

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease, making it possible for businesses of all sizes to recruit, pay, and manage international teams. With a future-focused work culture, the team works asynchronously around the world, with employees on 6 continents.

Americas

  • Own the AI/automation roadmap for the pre-sales team, designing and deploying AI agents and automations.
  • Map pre-sales processes end-to-end to identify high-leverage automation opportunities for technical discovery, demos, and deal cycles.
  • Mentor GTM Engineers and partner with Solutions Engineering and Sales leadership to align automation roadmaps with business priorities.

Yuno builds payment infrastructure enabling global market participation, founded by payments and tech industry veterans. The company empowers high-performing teams at brands like InDrive, McDonald's, Rappi, and Viva Aerobus, with AI-driven smart routing and fraud prevention across 80+ countries.

Global 18w maternity 16w paternity

  • Own go-to-market strategy across the full revenue lifecycle, including new business, renewals, and upsell.
  • Partner with revenue leaders to define stories, proofpoints, and assets that help customer-facing teams win.
  • Lead the downstream product marketing team and build an AI-native production engine for high-quality assets at scale.

Spring Health is a global mental health company eliminating barriers to mental health. It reaches over 170 million people worldwide and is AI-native, focusing on expanding care through technology.

US Unlimited PTO

  • Act as the connective tissue between Product and Commercial teams, leading end-to-end launch planning and cross-functional go-to-market efforts.
  • Mine market insights and customer data to refine product positioning, messaging, and strategies that drive adoption and revenue.
  • Equip commercial teams with training, resources, and enablement materials while monitoring performance indicators to optimize growth.

3E is a mission-driven company dedicated to creating a safer and more sustainable world by offering award-winning regulatory intelligence and AI solutions. With over 35 years of experience and a global presence, they combine startup agility with the stability of an industry leader, empowering customers with innovative compliance solutions.

US 4w PTO

  • Own the unified platform narrative and go-to-market strategy for a multi-product ecosystem, driving positioning and revenue growth.
  • Lead product marketing and content as a player-coach, building scalable systems and mentoring a small team.
  • Embed AI across GTM motions to accelerate insight generation, message testing, and content creation.

SalesRabbit is the operating system for field sales and roofing contractors, providing an end-to-end production-to-payment system that handles everything from first click to final invoice. With over 100 employees, headquarters in Lehi, Utah, and a growing team, we are an AI-native product organization that turns messy field data into clear operational leverage.