Source Job

18w maternity 16w paternity

  • Own Spring’s competitive intelligence and market research program.
  • Develop segment- and industry-specific insights that inform strategic narratives.
  • Conduct win/loss interviews and customer research to deeply understand buyer psychology.

Product Marketing Market Research Competitive Intelligence B2B2C Gong

20 jobs similar to Lead Product Marketing Manager, New Business

Jobs ranked by similarity.

US

  • Build a deep understanding of segment-specific pain points, ambitions, and perspectives.
  • Craft compelling value propositions, differentiators, and use cases that resonate with diverse audience segments.
  • Collaborate closely with Commercial, Clinical, Care Operations, and Product teams to develop and support the go-to-market strategy.

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.

$130,000–$150,000/yr
US

  • Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Develop clear and compelling product positioning, value propositions, and messaging.
  • Develop and execute go-to-market strategies for new product launches and feature releases.

Anomali is a security operations platform that is modernizing security operations with its AI-powered Copilot. They have a cloud-native security data lake which consolidates visibility and provides speed, scale, and performance while reducing the cost of security analytics.

4w PTO

  • Conduct deep market and competitor research in the digital health & fitness space.
  • Analyze competitors’ products, positioning, traffic sources, creatives, and user journeys.
  • Explore and track market, product, and UX trends across web & mobile.

BetterMe is a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. They build what makes people better and keep challenging themselves to inspire others.

$116,644–$160,400/yr

  • Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets.
  • Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives.
  • Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers.

Mom's Meals provides fully prepared, refrigerated meals delivered directly to homes nationwide. They focus on providing meals for health plans, government programs and individuals, promoting health and independence through nutrition.

$68,314–$75,571/yr
Unlimited PTO

  • Develop product positioning, value propositions and messaging.
  • Lead product launches, including strategy, KPI development, and creation of tools and collateral.
  • Enable sales by communicating product value propositions and delivering sales tools.

PointClickCare is a health tech company that's founder-led and privately held, empowering employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, their platform serves over 30,000 provider organizations, making a real difference in millions of lives.

US 4w PTO

  • Develop go-to-market plans for fraud solutions, ensuring understanding of our goals and market trends.
  • Translate data and customer insights into clear stories for our teams, partners, and buyer personas.
  • Conduct competitive research and win/loss analysis to inform product positioning and improve deal success rates.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), they have a team of 23,300 people across 32 countries and their corporate headquarters are in Dublin, Ireland.

US

  • Develop product positioning, value propositions and messaging.
  • Lead product launches, including strategy and KPI development.
  • Enable sales by communicating product value and delivering tools.

Jobgether connects job seekers and employers using an AI-powered matching process. They ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

$70,000–$120,700/yr
US

  • Drive go-to-market execution for B2B seller tools and features.
  • Shape positioning and value propositions by partnering with Product teams to gather seller feedback.
  • Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets.

Jobgether is a company that uses an AI-powered matching process to ensure job applications are reviewed quickly, objectively, and fairly. They have an inclusive, people-first culture recognized as one of the Best Employers.

4w PTO

  • Define and execute the product vision for our two-sided marketplace.
  • Establish product development processes, discovery rituals, and tooling snacks.
  • Hire, onboard, and mentor future Product Managers.

Mindly is a marketplace for psychologists and their clients, having served over 1,000,000 clients in 40+ countries. As one of the fastest-growing companies in the HealthTech sector, Mindly aims to help people live healthy, happy, and fulfilling lives.

$101,405–$140,400/yr
US Unlimited PTO

  • Support the definition of product problems and opportunities.
  • Contribute to the creation and refinement of product requirements.
  • Analyze product usage data and experiment results.

Modern Health is a mental health benefits platform for employers, offering a range of resources for emotional, professional, social, financial, and physical well-being. They are the fastest entirely female-founded company in the U.S. to reach Unicorn status, with a unique culture centered around high empathy and high accountability.

US

  • Drive the go-to-market strategy and messaging for payment solutions.
  • Increase customer adoption and satisfaction by translating complex features.
  • Influence product direction and marketing initiatives through collaboration.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

Europe

  • Collection and elaboration of business requirements from customers, partners, external communities, and internal users.
  • Conducting market research: this involves competitor analysis and assessing potential integration solutions.
  • Close collaboration with the Scrum Master and the Development Team to achieve product goals and meet customer expectations.

Creatio is a global vendor of an AI-native platform to automate workflows and CRM with no-code and a maximum degree of freedom. In 2025, Creatio was named to Inc.’s Best Workplaces list, recognizing their commitment to employee wellbeing and a strong workplace culture.

Global 5w PTO

  • Lead qualitative research to improve activation and conversion.
  • Execute in-app campaigns for product communications.
  • Partner with Product Marketing to validate messaging and positioning.

ApprovalMax redefines how finance teams manage the Money Out cycle, from purchase orders to expense management. Trusted by 18,000+ businesses, ApprovalMax automates financial controls and scales efficiently, backed by a £10 million investment to expand enterprise capabilities and product innovation.

$280,000–$350,000/yr
North America

  • Own positioning and messaging across all three businesses
  • Lead go-to-market for product and model launches
  • Set launch standards; ensure no release ships without a clear story

Runway is building AI to simulate the world through merging art and science and believes that world models are at the frontier of progress in artificial intelligence. They are a team of creative, open minded, caring and ambitious people who are determined to change the world.

US

  • Own the end-to-end strategy, execution, and GTM engine for a high-priority growth vertical.
  • Make therapy referrals instantaneous & reliable and navigate the strategic J-curve.
  • Drive strategic direction with strong business judgement and the ability to prove the model.

Rula is dedicated to treating the whole person, not just the symptoms, and aims to create a world where mental health is embraced as an integral part of one's overall well-being. As a remote-first company, Rula hires in most U.S. states and is dedicated to having a culture of inclusion.

  • Own key product areas to understand the features we’re launching.
  • Execute insight-based lifecycle campaigns to drive adoption, retention and community.
  • Translate product messaging into visually compelling web experiences.

RevenueCat removes the headaches of building and scaling in-app subscriptions. Since graduating from YC’s S18 batch they’ve grown into the default monetization platform for mobile, with a remote-first crew of 100+ members, guided by values they actually practice.

US 5w PTO 10w maternity

  • Conduct market research to understand customer problems & competitive landscape.
  • Support the development and execution of go-to-market strategy.
  • Support solution operations, helping ensure successful client delivery.

Cohere Health is a fast-growing clinical intelligence company improving lives at scale by promoting the best patient-specific care options using cutting-edge AI and deep clinical expertise. They have been recognized as a BuiltIn Best Place to Work (2023 & 2024), and their team size has quadrupled in four years.

$130,000–$155,000/yr
US

  • Serve as the primary marketing partner to customers, building tailored marketing plans.
  • Work cross-functionally with various teams to align marketing throughout the customer lifecycle.
  • Deepen customer relationships and amplify Inspiren’s brand through customer success.

Inspiren offers a complete and connected ecosystem in senior living. They bring peace of mind to residents, families, and staff through compassionate care and technology, providing data for informed decisions and better care outcomes.

India

  • Define target audiences and optimize the sales funnel.
  • Drive impactful positioning and messaging based on customer-vetted value propositions.
  • Refine go-to-market strategies, services, and collateral based on market feedback.

Jobgether is a platform that connects job seekers with companies. They use AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

18w maternity 16w paternity

  • Own and optimize end-to-end lifecycle marketing strategies.
  • Design and launch multi-channel campaigns tailored to key moments.
  • Use performance data and experimentation to inform continuous improvements.

Spring Health aims to revolutionize mental healthcare by removing barriers to access. They partner with over 450 companies and care for 10 million people, offering clinically validated technology and tailored care.