Source Job

$180,000–$210,000/yr
US

  • Define and evolve Maven’s main narrative across B2B and D2C.
  • Shape the overarching narrative for major company moments.
  • Own the primary corporate pitch deck and ensure it reflects the latest product strategy.

Narrative Development Messaging B2B D2C Storytelling

20 jobs similar to Director of GTM Narrative

Jobs ranked by similarity.

US 14w maternity 8w paternity

  • Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies.
  • Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement.
  • Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space.

Spark Advisors is building healthcare tech for the Medicare system guiding seniors through confusing changes to their Medicare plans, helping them find the right coverage for their needs. They are the fastest-growing Medicare platform in the country with a team from Square, Ramp, Yext, Oscar, and Cedar.

$90,000–$110,000/yr
US Unlimited PTO

  • Play a key role in enabling DeepIntent’s brand-direct revenue team.
  • Translate and evolve existing agency-facing materials into brand-relevant resources.
  • Work closely with Marketing, Sales, Client Success, and Product teams.

DeepIntent is a healthcare advertising company using data-driven solutions. They focus on improving patient outcomes through advertising, data science, and real-world clinical data.

$181,700–$240,794/yr
Global Unlimited PTO

  • Drive growth and narrative alignment.
  • Build and execute a robust demand generation engine.
  • Prioritize marketing resources in alignment with stakeholders.

Tidepool is a 501(c)(3) nonprofit organization dedicated to making diabetes data more accessible. They operate a connected diabetes data platform used by clinics, health systems, researchers, and device partners nationwide, employing a team that works around the world.

$120,000–$140,000/yr
US

  • Own the execution and stewardship of our brand narrative across external communications and PR.
  • Ensure Wayvia shows up consistently, credibly, and clearly in the market.
  • Hands-on execution role for someone who has operated inside a strong brand or communications team.

Wayvia helps the world’s top brands stay ahead using AI, data, and innovation to shape the future of commerce. At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next.

$152,000–$220,000/yr
US Canada

  • Own solution positioning, messaging quality, and narrative clarity across priority solution areas aligned to 1Password’s Identity Security and AI strategy.
  • Translate complex IT and security challenges into clear, compelling narratives and content that moves buyers through the funnel and helps sellers win.
  • You are accountable for the clarity, differentiation, and consistency of solution narratives across the company.

1Password is building the foundation for a safe, productive digital future by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. They have surpassed $400M in ARR and continue to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners.

$110,137–$132,164/yr
Canada

  • Own the brand narrative and refine KOHO’s positioning in the market.
  • Develop and lead brand-building campaigns that drive awareness and acquisition across channels.
  • Design and execute GTM strategies for new product launches to increase user engagement and retention.

KOHO aims to improve financial services for Canadians by offering transparent products without hidden fees, designed to help users spend smart, save more, and build wealth. They are a performance-oriented organization that values clarity, ownership, and bold thinking, with a remote-first setup built around autonomy and high trust.

$130,000–$154,000/yr
US Unlimited PTO

  • Define and mature Pulley's content system with a deliberate, principled, narrative-driven approach.
  • Shape Pulley's narrative through the content created, ensuring it's intentional, differentiated, and useful.
  • Own Pulley's content distribution strategy, determining where content lives and how it's adapted across channels.

Pulley's mission is to make it easier for anyone to start a company with modern cap table management tools built for today’s startups. The company is growing quickly with over 8,000 customers and is backed by top investors including Founders’ Fund, Stripe, and General Catalyst.

Global

  • Work closely with customers, Sales, and Customer Success to surface story-worthy moments.
  • Shape compelling narratives across formats like video, written content, events, and campaigns.
  • Use AI tools to move fast and orchestrate freelancers to bring ideas to life.

RevenueCat removes the headaches of building and scaling in-app subscriptions, becoming the default monetization platform for mobile. They are a remote-first crew of 120+, spread across 25 countries, and guided by values they actually practice.

US LATAM

  • Partner directly with executive leadership to operationalize strategic narratives into high-impact visual storytelling assets.
  • Translate strategy, roadmaps, initiatives, and priorities into clear, data-informed executive storylines.
  • Design end-to-end presentation experiences for internal town halls, leadership meetings, board updates, investor communications, vendor discussions, and client events.

They are seeking a Principal Content Strategist to partner directly with executive leadership in shaping and delivering high-impact strategic narratives. The role sits at the intersection of strategy, storytelling, and visual design, translating complex initiatives into compelling executive-ready presentations and visual storytelling experiences.

$98,000–$112,000/yr
US

  • Serve as Sana’s go-to marketing writer, with a strong point of view on voice, clarity, and effectiveness
  • Write persuasive, conversion-oriented copy and develop brand-forward storytelling content
  • Own the day-to-day execution of Sana’s social and digital presence, from ideation to delivery of engaging social content

Sana is a healthcare company offering health insurance plans to small to midsize businesses, including virtual primary care and care navigation, with the vision to make healthcare easy. They have a fully distributed team across the U.S. and value curiosity, ownership, and speed, building in the open, together.

US

  • Develop content that showcases company solutions and expertise.
  • Collaborate with stakeholders to create assets resonating with target audiences.
  • Translate data and client outcomes into compelling case studies.

Jobgether is a platform leveraging AI to match candidates with jobs, ensuring quick and fair application reviews. They streamline the hiring process for partner companies by identifying top candidates for open roles.

$139,400–$200,000/yr
US 4w PTO

  • Define value propositions, positioning, and messaging for Oura's commercial offerings.
  • Lead GTM strategy and launch planning for commercial motions.
  • Own product positioning and messaging frameworks that power commercial sales materials.

Oura empowers individuals to understand and improve their health through the Oura Ring and connected app, providing insights into readiness, activity, and sleep quality. The company focuses on helping people live healthier lives and ensures its team members have what they need to do their best work.

  • Own end-to-end member engagement strategy to design, execute, test, and optimize campaigns.
  • Build and maintain a content calendar in partnership with cross-functional teams.
  • Direct all creative production through external vendors including email templates and print materials.

Evry Health is on a mission to bring humanity to health insurance with high-technology health plans expanding benefits, increasing access and transparency, and featuring a personalized, human approach. Evry Health is the major medical division of Globe Life (NYSE:GL) with more than 3,000 corporate employees and 15,000 agents.

$87,500–$111,500/yr
US Unlimited PTO

  • Define value propositions, positioning, and messaging for your assigned product line(s).
  • Build and execute go-to-market campaigns that increase awareness and adoption of the product within the portal and mobile app.
  • Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and Analytics teams.

HealthEquity's mission is to save and improve lives by empowering healthcare consumers. Join us and discover a work experience where the person is valued more than the position; they are passionate about providing a solution that allows American families to connect health and wealth. HealthEquity is an equal opportunity employer committed to being an employer where you feel welcome and included.

$130,000–$150,000/yr

  • Define and evolve Highlight’s product positioning and market narrative.
  • Lead messaging and go-to-market planning for product launches and feature releases.
  • Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging.

They help consumer brands make better product decisions before they launch to market by testing product concepts, formulations, packaging, and messaging with real consumers. Highlight combines research expertise with AI-powered technology, enabling teams to run research-grade testing faster and at greater scale than traditional methods.

$179,350–$242,650/yr
US Unlimited PTO

  • Lead and manage the team responsible for Omada’s consumer marketing strategy, across multiple channels.
  • Develop and execute a comprehensive consumer paid advertising strategy and refine messaging across all lifecycle communications.
  • Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation.

Omada Health inspires and engages people in lifelong health. They're committed to building an inclusive culture, celebrating differences, and leveraging them to inform better design and business decisions, focused on lifestyle and behavior change elements for individuals managing chronic conditions.

$140,000–$160,000/yr
US Unlimited PTO

  • Define and lead Myriad360’s growth marketing strategy across digital, corporate campaigns, and account-based initiatives.
  • Directly manage the Digital Marketing team, providing clear vision, prioritization, and support.
  • Build and lead a new Growth Activation Specialists function.

Myriad360's mission is to challenge and enable their employees to achieve great things. They are consistently listed among Inc & Crain's "Best Places to Work" and they're proud of their accessible & engaged executive team.

US Global

  • Develop and own a unified content marketing strategy aligned with business and brand goals.
  • Oversee the creation of high-impact content across various formats including blog posts, case studies, and videos.
  • Coordinate closely with diverse teams to fuel campaigns and brand initiatives.

Columbia General is looking for a Senior Manager, Content Marketing. They enhance brand narrative and drives content strategy across the entire buyer journey.

US Unlimited PTO 16w maternity

  • Write across channels: campaigns, web, paid ads, email, video, and more
  • Write clear, compelling, sometimes-witty copy in our brand voice and style
  • Participate win (and sometimes lead) brainstorms

Vanta helps businesses earn and prove trust by providing a platform that monitors and verifies security continuously. They have a kind and talented team, and many have been successful at Vanta without prior security experience. Vanta started in 2018.

US

  • Own Matia's core positioning, messaging framework, and value proposition across segments and personas
  • Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders
  • Lead product launches end-to-end, coordinating across product, sales, and marketing

Matia is at the forefront of the DataOps revolution, building a unified platform that streamlines data infrastructure from end-to-end. It empowers data teams with seamless ingestion, reverse ETL, observability, and data catalog. They are backed by leading investors and trusted by data teams at companies like Ramp, Honeybook, Drata, and Lemonade, they're building the future of data.