You will establish and grow the Search Engine Marketing (SEM) business segment, specifically targeting small, independent retailers. You'll develop and execute a comprehensive SEM strategy tailored for small retailers, encompassing keyword research, campaign planning, budget allocation, and performance analysis.
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Own the strategy and execution of full-funnel lifecycle journeys β onboarding, adoption, expansion, and retention β personalized by segment, tier, and behavior. Continuously test and refine early-stage journeys to increase conversion and feature adoption. Drive operational scale and speed by using AI to support lifecycle design, QA, and reporting workflows.
This is a highly visible, full-stack marketing leadership role that blends creativity, performance rigor, and a deep passion for direct to consumer campaign and creative writing. This role will own the entire marketing funnelβcrafting and executing campaigns that drive member enrollments, engagement, and long-term retention. Youβll lead top to bottom funnel A/B testing, optimize conversion across enrollment and lifecycle journeys, and further shape the brand narrative.
As the Integrated Digital Marketing Manager, you will own the digital strategy and execution of our integrated marketing campaigns including multi-channel paid programs, website performance and traffic optimization, SEO and SEM, and analytics and reporting, as a key contributor across lead generation and conversion efforts.
Drive go-to-market strategy, validate demand, and shape the Propel brand. Collaborate with the Propel People team to test early hypotheses, build repeatable growth engines, and reach construction leaders. This is a hands-on role for a full-stack growth marketer.
Improve new customer onboarding, activate upsell/cross-sell opportunities across teams, and execute on customer retention initiatives. Develop and execute customer marketing strategies that increase customer engagement, satisfaction, and revenue. Create and manage customer segmentation and targeting strategies to optimize the customer journey.
Take our media discipline to the next level and shape the future of our media offering and team. This high-impact leadership role allows you to lead strategy, team development, innovation, and cross-functional alignment. Define how brands win in the marketplace space by defining and articulating the company's comprehensive media vision and strategy, contributing to the overall media discipline long-term planning.
This role is ideal for someone with 2β3 years of experience in growth marketing, AI-enabled marketing, or GTM experimentation, whoβs eager to learn fast and drive real impact on pipeline and product awareness. This is a hands-on role where youβll run growth experiments, analyze performance, and optimize across channels. You'll use AI tools to scale efforts across the funnel and iterate based on data.
This role is responsible for developing and implementing strategic marketing campaigns to attract current GoodLeap customers to the mortgage team to help support the company's sales goals. The ideal candidate will have experience in traditional and digital marketing, content creation, and analytics, as well as a good understanding of the mortgage industry.
Reporting directly to the CMO/Co-founder, the User Acquisition Manager strategically manages several paid channels, with potential for team leadership. Responsibilities include campaign ownership, performance analysis, creative optimization, partnership management, automation, and tackling user growth challenges to scale from 30M to 100M users, optimizing CAC, ROAS, and LTV.