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  • Own demand generation strategy across self-serve and sales-assisted funnels.
  • Build multi-channel programs for technical audiences.
  • Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation.

B2B Marketing Demand Generation HubSpot GTM Analytics

20 jobs similar to Director of Demand Generation

Jobs ranked by similarity.

Global

  • Lead the overarching demand generation strategy and execute high-impact marketing programs to achieve pipeline and revenue targets.
  • Own the design and buildout of attribution and measurement infrastructure, lead qualification models, and account-based marketing programs.
  • Develop and manage the pipeline forecast, measuring the impact of marketing programs and continually optimizing them.

Apollo helps teams build, operate, and scale the graphs that power modern applications, supporting some of the world's largest GraphQL platforms for streaming, travel, and news. The company is building a place where ambitious people can do their best work with meaningful ownership, smart teammates, and challenging problems.

US

  • Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications.
  • Build and run targeted campaigns focused on high-value accounts (ABM).
  • Set up and manage systems to track and report on paid marketing performance.

Curana Health is dedicated to radically improving the health, happiness, and dignity of older adults, offering solutions to senior living communities and skilled nursing facilities. Founded in 2021, they serve 200,000+ seniors in 1,500+ communities across 32 states with a team of 1,000+.

$115,000–$130,000/yr
US Unlimited PTO

  • Own the end-to-end demand generation strategy, from planning to execution and results, accountable for pipeline production.
  • Execute precise campaigns with thoughtful segmentation and paid media management, driving buyers toward sales-ready actions.
  • Measure performance deeply using HubSpot and analytics, reporting clearly on results and adapting strategies based on data.

rater8 is the healthcare industry's leader in reputation management, helping medical practices establish pervasive online visibility. It is a growth-stage, investor-backed SaaS company serving over 25,000 providers with a small, high-accountability team certified as a Great Place to Work.

$150,000–$180,000/yr
North America Unlimited PTO 11w maternity 9w paternity

  • Responsible for turning CoderPad’s marketing investment into a predictable, measurable pipeline.
  • Lead the strategy and execution of programs designed to capture and convert demand.
  • Manage the paid demand budget across channels with a focus on full funnel optimization and pipeline generation.

CoderPad aims to create a more inclusive tech community by improving the technical interviewing experience. They serve over 3,800 customers and have hosted more than 4 million technical interviews since 2013, with a diverse group that truly values team collaboration.

  • Define and execute signal-led outbound strategy for enterprise accounts.
  • Build and run multi-channel campaigns across outbound, events, webinars, and digital.
  • Partner directly with Sales to align campaigns with active deal motion.

Zapier builds and uses automation every day to make work more efficient, creative, and human. They are an all-remote company and have a culture that values diversity and inclusivity.

$79,000–$87,800/yr
Global Unlimited PTO

  • Plan and execute integrated digital demand generation campaigns
  • Manage paid media strategy and external agency relationships
  • Own organic social media execution and growth

Panther builds the AI SOC platform that modern security teams need. They are a global, remote-first company serving customers worldwide with a culture built on flexibility, transparency, and collaboration and have raised $140M in funding.

$145,000–$160,000/yr
US

  • Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
  • Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
  • Optimize full-funnel marketing performance from awareness through opportunity creation.

Patch My PC improves lives by providing a tool to keep apps updated, growing into an enterprise solution for IT and Security teams to automate, manage, deploy, and report on third-party updates in Microsoft ConfigMgr, Intune, and WSUS. They are a fully remote team of 150, supporting over 9,000 customers and more than 30 million devices.

  • Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts.
  • Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce.
  • Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence.

TRG Screen provides market data and subscription management technology and automation solutions to financial institutions and legal firms. They have offices in New York City, Europe, and Asia, and a 24x7 client support center in Bangalore, India.

US Unlimited PTO 16w maternity

  • Build and run integrated campaigns across email, paid digital, lifecycle, and events for a range of segments and buyers.
  • Track MQL, pipeline contribution, conversion rates and report them clearly.
  • Work with Product Marketing and Sales to make sure every campaign resonates with buyers.

Vanta helps businesses earn and prove trust by offering a platform to continuously monitor and verify security. Vanta has a kind and talented team, and they empower companies to practice better security and prove it with ease.

$100,000–$125,000/yr
US

  • Identify and engage high-fit accounts using HubSpot and LinkedIn.
  • Develop early-stage relationships with senior marketing and digital leaders.
  • Work with the marketing team to turn thought leadership into real demand.

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI. We relentlessly pursue the truth, bringing together millions of data points from quantitative and qualitative sources. Seer is a remote-first agency and a Certified B-Corp with team members across the country.

$155,000–$180,000/yr
US

  • Architect and execute a full-funnel strategy to drive sustainable growth.
  • Design and execute persona-based campaigns that speak to prospective customers.
  • Leverage AI to enhance every stage of the funnel and optimize lead nurture.

Authentic8's Silo places digital analysts in secure, anonymous, region-specific workspaces. They enable organizations to conduct digital investigations with compliance and policy enforcement; they serve over 750 sophisticated organizations.

$150,000–$175,000/yr
US

  • Build a high-performance Growth Marketing Engine to transform commercial properties.
  • Drive revenue through monetization and accelerate tenant engagement for lease renewals.
  • Design automated communication workflows and train AI models to scale content creation.

Playbook transforms premier commercial properties into vibrant, revenue-generating destinations. They value continuous iteration and use data to pivot and optimize for the best possible results, with AI tools supporting parts of the hiring process.

US

  • Build Ceresti's marketing function as we move into our next phase of hypergrowth.
  • Build the brand, demand engine, and content infrastructure that fuels growth across our B2B sales motion and our emerging direct-to-consumer channel.
  • Lead a small, high-leverage team managing limited marketing agency resources, support client-facing marketing needs, and operate as the connective tissue between strategy, sales, clinical, and product.

Ceresti Health is rewriting how the U.S. healthcare system manages dementia. Their digital health programs deliver guaranteed outcomes, including >40% reductions in medical costs, by putting the activated family caregiver at the center of care teams.

$110,000–$140,000/yr
US

  • Develop, deploy, and manage targeted marketing campaigns that align with the strategic objectives of the organization.
  • Drive the creation of field marketing campaigns, content, key assets, and collateral materials.
  • Support company and industry events and tradeshows.

Blytheco is a transformation partner providing business software, consultation, implementation services, education, and support. They focus on creating successful client experiences and positive outcomes and have been guiding business transformation for over 45 years.

$168,000–$252,000/yr
US Canada

  • You will lead a team of high performers running paid programs that deliver pipeline and drive revenue.
  • You will set the long-term strategic direction for paid channels, champion an AI-forward culture, and ensure investments align with business objectives.
  • You'll deliver pipeline contribution from paid channels that meets or exceeds targets across various channels.

1Password is building the foundation for a safe and productive digital future with their enterprise password manager and Unified Access Management. They have surpassed $400M in ARR and have over 180,000 businesses using their product, and they prioritize collaboration, clear and transparent communication, and receptiveness to feedback.

US

  • Build and execute integrated marketing campaigns that support pipeline generation and GTM priorities.
  • Translate audience insights, market trends, and data into creative campaign ideas.
  • Own campaign planning from concept to execution, including messaging, channels, timelines, assets, and follow-up motions.

Oasis Security is redefining how enterprises manage access in the age of AI. They are backed by Sequoia, Accel, and Craft Ventures, and trusted by dozens of Fortune 500 companies including S&P Global, Mars, and Nationwide.

US Unlimited PTO

  • Build and lead the marketing org across various functions.
  • Own the pipeline number jointly with Sales.
  • Drive product-led growth acquisition and conversion.

Qdrant is an open-source vector search engine powering the next generation of AI applications. They are trusted by global leaders and committed to transforming how AI understands and interacts with data, with a remote-first company culture.

$120,000–$135,000/yr
US 12w maternity 12w paternity

  • Own the HubSpot marketing automation layer, including nurture workflows and lifecycle stage transitions.
  • Build and maintain segmented nurture tracks by persona and vertical, enabling personalized outreach at scale.
  • Own marketing attribution and build the automated weekly performance report.

Branch empowers workers with financial freedom by accelerating payments and providing accessible, free financial services. We focus on attracting great talent from across the country, valuing a diversity of opinions and working styles, while creating a shared belief in innovation.

Global

  • Taking high-level strategic missions from the CEO and executing them from top to bottom.
  • Building rapid, lightweight infrastructure to execute channel marketing, targeted outbound, inbound capture, community building, and rapid experiments.
  • Architecting and managing their community on Circle , turning it from a gathering place into a proactive engine for customer retention, feedback, and enterprise pipeline generation.

They are a well-established and successful enterprise SaaS company trusted by massive global brands like Coca-Cola, Uber, and Harley-Davidson. With their context-first translation platform, localization managers, translation agencies, translators, and devs alike can translate, contextualize, and scale global experiences that get results - all backed by enterprise-grade hosting and security.

$149,000–$185,000/yr

  • Own Horizon3.ai's ABM strategy across all tiers.
  • Design and execute multi-touch ABM programs that meet buyers where they are.
  • Serve as the primary ABM partner to sales and SDR leadership.

Horizon3.ai is a cybersecurity company dedicated to enabling organizations to find, fix, and verify exploitable attack vectors before criminals exploit them. They are a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners.