Source Job

$166,000–$166,000/yr
Global 4w PTO 12w maternity 12w paternity

  • Own how Kit wins, lands, and expands established creators through a sales-assisted motion alongside our self-serve product.
  • Define the buyer, craft resonant stories, and build GTM strategies to drive inbound pipeline for the sales team.
  • Collaborate cross-functionally with sales, product, RevOps, and marketing to execute launches and measure impact.

Product Marketing Sales Enablement GTM Strategy Messaging & Positioning Data Analysis

20 jobs similar to Senior Product Marketing Manager

Jobs ranked by similarity.

$225,000–$239,000/yr
US UK

  • Own product positioning and go-to-market strategy for creator and backer features.
  • Build scalable launch packages, sales enablement, and demand generation programs.
  • Define KPIs and standardize marketing processes to drive adoption and growth.

Kickstarter is a leading crowdfunding platform that helps creators bring creative projects to life across film, games, music, art, design, and technology. The company is values-driven and has helped generate billions of dollars in pledges since 2009.

US

  • Own positioning and messaging across customer segments, personas, and regions.
  • Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
  • Create sales enablement resources and coach teams on active deals.

A B2B SaaS company serving the construction industry, building software to help construction companies improve product discovery and adoption. The company is an established but evolving team with limited structure, seeking to build a product marketing function from the ground up.

$145,000–$180,000/yr
Global Unlimited PTO

  • Own launch roadmap and playbooks for every product release, from major launches to feature updates.
  • Define positioning, messaging, and packaging for each product, from schools to higher-ed buyers.
  • Build personas, battlecards, and sales enablement content for Sales and CS.

Nectir provides secure AI learning support for schools, integrating with LMS and complying with FERPA & SOC 2. Backed by research, it's a startup trusted by 80,000 students across 100+ campuses.

$0–$150,000/yr
US

  • Own product marketing for a dedicated line of business, connecting Product, Sales, Customer Success, and Marketing.
  • Develop product positioning, value propositions, and go-to-market plans grounded in customer needs.
  • Create sales enablement materials and lead customer and competitive research to inform strategy.

12twenty is a leading talent acquisition platform connecting employers with elite early career professionals from top universities. The fast-growing company values collaboration, innovation, and continuous improvement.

$130,000–$160,000/yr
US

  • Develop positioning and messaging for customer segments, buyer personas, and markets.
  • Own sales enablement including battlecards, competitive guidance, and deal coaching.
  • Design AI-enabled workflows for competitive monitoring and content drafting.

A B2B SaaS company serving the construction sector. The company is an established player in the industry, though the posting does not specify size; it offers a remote-first culture and seeks to build its product marketing function from the ground up.

$129,900–$172,144/yr
US

  • Own the go-to-market plan and revenue goals for products within the Articulate platform.
  • Shape messaging, pricing, packaging, and launch foundations while leveraging funnel data and AI systems.
  • Partner cross-functionally with product, marketing, sales, customer success, and reseller partners to drive strategy.

Articulate is a leading SaaS provider of creator platforms for online workplace training, helping organizations develop, deliver, and analyze engaging employee training. With over 118,000 customers including all of the Fortune 100, Articulate fosters a human-centered, equitable culture and has been named one of Inc. Magazine's Best Workplaces.

$180,000–$220,000/yr
US

  • Own weekly product launches end-to-end, from positioning to adoption campaigns.
  • Build the PLG activation flow that gets new users to value quickly.
  • Measure success on adoption metrics and run experiments to improve activation.

Enterpret is the customer context layer for product teams, bringing customer feedback into one place and structuring it with an adaptive taxonomy. It's an early-stage startup with a culture of autonomy and ownership.

North America

  • Own GTM activation for Service CRM, partnering with Sales, Demand Gen, and Field Marketing to turn messaging into deals.
  • Build sales enablement tools like pitch decks, battle cards, and discovery frameworks, and run training sessions that actually stick.
  • Drive competitive intelligence and messaging/positioning to arm sellers to win across customer service and field service.

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflows to help 85% of the Fortune 500 work smarter. The company is building an AI-native culture where technology and talent are unstoppable together.

$162,275–$194,730/yr
US 6w PTO

  • Partner with product managers and engineering to define product value, messaging, and go-to-market strategy.
  • Own customer lifecycle campaigns to drive growth across the entire customer journey.
  • Conduct market and customer research and teach sales teams on product capabilities and value.

Grafana Labs is the company behind Grafana Cloud, a fully managed observability platform trusted by over 10,000 organizations. We are a 100% remote company with team members across 40+ countries, backed by leading investors, with a culture of transparency, autonomy, and collaboration.

Global

  • Own go-to-market launches end to end: messaging, timeline, assets, internal readiness, and customer reach.
  • Equip sales with discovery and demo processes, talk tracks, objection handling, battlecards, and feature updates.
  • Own positioning, messaging, competitive tracking, pricing and packaging, naming conventions, website, and content.

Bioscope AI is a physician-founded precision longevity platform that combines whole-genome and clinical data to support concierge and longevity practices. It is an early-stage company with an autonomous, hands-on culture and direct access to founders.

US

  • Own the story of why MSPs run their business using Rewst.
  • Lead launches and product communications across the customer journey.
  • Enable the revenue team with competitive intelligence and content.

Rewst is a tool designed for Managed Service Providers to streamline and automate their processes. The company values the flexibility of remote work and opportunities for in-person collaboration.

$116,462–$134,578/yr
US 3w PTO

  • Lead end-to-end GTM strategy, positioning, and launches for Pushpay's Giving solutions.
  • Develop differentiated messaging and competitive intelligence grounded in customer and market insights.
  • Partner with Growth, Sales, and Customer Success to drive adoption, retention, and expansion.

Pushpay helps organizations and communities come together and stay connected through mobile apps, management software, and giving technology. Our 550 teammates support 10,000+ customers and have processed over $15 billion in charitable giving.

$125,000–$190,000/yr
US Unlimited PTO

  • Support product marketing across messaging, launches, content, and sales enablement for core products.
  • Partner with go-to-market teams to drive business impact through campaigns and customer insights.
  • Track the observability market, maintain competitive assets, and measure what works.

Honeycomb is an observability platform that helps developers understand and troubleshoot complex systems. With over 200 employees and Series D funding, the company is recognized as a top startup and fosters an inclusive, impact-driven culture.

Global Unlimited PTO

  • Own the narrative for Ditto’s Edge Sync Platform and adapt it for B2C, B2B, and B2G buyers.
  • Build positioning and messaging frameworks grounded in customer research and win/loss evidence.
  • Run go-to-market end to end for every launch, including tiering, assets, and internal enablement.

Ditto is redefining how data moves at the edge, enabling developers to build resilient real-time applications regardless of network conditions. With over $145 million in funding and a globally distributed team, Ditto powers mission-critical experiences for clients like Chick-fil-A, Delta Airlines, and the U.S. military.

Global

  • You will design the GTM release engine and own value positioning
  • You will build an autonomous Digital PMM Agent for competitive intelligence
  • You will own the customer advocacy engine and drive renewal success

Incident IQ is a workflow management platform for K-12 districts, trusted by over 2,000 districts serving 12 million students. They offer an energetic and collaborative culture with excellent work/life balance.

Americas

  • Lead the product and feature launch process, managing launch audiences, tactics, and timelines across cross-functional teams.
  • Develop messaging, positioning, and personas based on market insights, and translate them into marketing and sales assets.
  • Capture competitive intelligence, track adoption, and influence the product roadmap based on market feedback.

Canals builds software for wholesale distributors, helping them operate more efficiently through automation and AI. We are a profitable, rapidly growing company with a team of roughly 140 people distributed across North and South America, and we care about building great products and hiring exceptional people.

US Unlimited PTO

  • Own EMS product marketing end-to-end, including market segmentation, personas, messaging, positioning, competitive intelligence, and go-to-market strategy.
  • Partner with Sales, Marketing, Product, Revenue Operations, and Customer Success to scale First Due's presence in the fastest growing EMS market segment.
  • Enable sales with tools and content, deliver customer insights to Product, and measure campaign impact on launches, pipeline, close rates, and awareness.

First Due provides transformative, end-to-end software solutions for fire and EMS agencies, empowering them to run safer, smarter, and more effective operations. The company is a fully remote, mission-driven team offering comprehensive benefits, flexible PTO, and opportunities for advancement.

APAC Unlimited PTO

  • Own end-to-end GTM strategy, product messaging, and positioning for SMB, mid-market, and enterprise.
  • Build sales assets and compelling content with Sales, Product, Marketing, and Support teams.
  • Use data and competitive intelligence to measure GTM success and drive actionable insights.

Canary Technologies is the leading agentic AI platform for hotel and guest management, serving 20,000+ hotels in 125+ countries. We’re a top-funded, fast-growing company that values rigor, velocity, high standards, and real ownership.

  • Own positioning, messaging, and go-to-market strategy for Colibri's Healthcare B2B products.
  • Lead customer and competitive research, product launches, and sales enablement across a growing portfolio.
  • Partner with Product, Sales, and Marketing teams to build alignment and drive measurable business impact.

Colibri Group is a leader in online professional education, serving over one million learners annually. A values-driven culture and a growing Healthcare B2B business support organizations and professionals with education products and solutions.

Global

  • Own the go-to-market strategy for new features and improvements, focusing on driving adoption.
  • Define positioning, messaging, and narrative for new features and product improvements with the marketing team.
  • Build internal enablement materials and optimize communications to help customers and teams extract more value from SplitMetrics.

SplitMetrics is a global software company providing a growth engine for mobile-first businesses through products for Apple Ads automation, mobile marketing agency services, A/B testing, and ASO. With over 11 years of experience and more than $1 billion in ad spend, the company operates across 20+ countries with a remote-first, supportive culture.