Source Job

UK

  • Set and evolve global retention strategy across activation, early life progression, engagement, lapse prevention and reactivation.
  • Lead Core CRM, Lifecycle and Live Ops, bringing casino insight and partnering with Product on loyalty.
  • Own performance including deposit progression, cash active days, cross sell, LTV and cohort retention.

CRM Retention Strategy Lifecycle Marketing Experimentation

20 jobs similar to VP Retention

Jobs ranked by similarity.

$130,000–$150,000/yr
US LATAM

  • Own the retention engine end-to-end, turning customer insights into a competitive advantage.
  • Drive subscription performance, loyalty, and lifecycle CRM across email, SMS, and push.
  • Build and scale a high-performing retention team while being hands-on in data and strategy.

Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. The company values ownership, curiosity, and results, and is building scalable systems for long-term competitive advantage.

$105,000–$135,000/yr
US Unlimited PTO

  • Own Splash's lifecycle strategy from onboarding to reactivation, turning first-time depositors into habitual monthly players.
  • Build, QA, and ship sophisticated Braze journeys across email, push, SMS, in-app, and webhooks.
  • Run structured A/B tests and own lifecycle reporting to drive retention and incremental revenue.

Splash Sports is a peer-to-peer sports gaming platform offering real-money contests across 40+ states. As a venture-backed, fast-scaling startup with backing from top investors and sports team owners, its mission is to bring people closer through live sports gamification.

Global 4w PTO

  • Own the full CRM lifecycle, from onboarding and first purchase to retention and reactivation, turning CRM into a major revenue channel.
  • Use behavioral data to uncover growth opportunities, run experiments, and scale what works across email, push, in-product, and promotions.
  • Work directly with Product, Data, Engineering, and Creative to improve tooling, tracking, messaging, and reporting behind the channel.

EverAI is building the future of AI companionship, with a flagship AI platform and proprietary moderation system EverGuard. The company is a fully remote team of about 100 people, with a culture of ownership, velocity, and radical creativity.

Global

  • You will lead the VIP CRM team, overseeing daily workflows, priorities, and team development.
  • You will shape the VIP customer lifecycle through personalized communication, promotions, and retention initiatives.
  • You will use data insights to refine segmentation and optimize CRM processes across teams.

This role is with a partner company in the iGaming industry, focused on customer engagement and retention. They operate as a global, data-driven organization with a collaborative and international team culture.

Global

  • Own lifecycle strategy: onboarding, activation, results, subscription, retention, win-back, referral.
  • Write clear, motivating copy for non-expert audiences around genetic insights.
  • Build, launch, optimize automated campaigns across email, SMS, push, and in-product.

Sequencing is the world's largest direct-to-consumer whole genome sequencing platform, using AI to deliver personalized health insights. We're a Series A venture-backed, fully remote company with a culture of autonomy and transparency, named a Best Places to Work in 2026.

Scaled CSM

Junction
$110,000–$140,000/yr
US Europe 7w PTO

  • Own the Tier 4 segment of ~100 accounts through a pooled, one-to-many model.
  • Design proactive programs, triggers, and plays to drive adoption and retention.
  • Partner with CS, Sales, and Product to turn customer insights into scalable action.

Junction builds the infrastructure layer for diagnostic healthcare, making patient data accessible and actionable. Backed by YC and top VCs, it's a fast-scaling startup connecting millions, with a mission-driven culture.

Global

  • Own CRM across email and WhatsApp: strategy, flows, contact policy and results.
  • Build and improve lifecycle flows and segmentation based on user behaviour and product signals.
  • Run regular testing and measure impact in revenue and retention, not just opens and clicks.

Rozmova & Clearly is a mental health marketplace that connects clients with licensed therapists. The team is senior, hands-on, and care-driven, with a focus on empathetic communication and data-informed decisions.

  • Set and own the retention strategy, including targets for subscription retention and recurring revenue.
  • Analyze cohort and payment data to identify churn causes and implement data-driven fixes.
  • Own the retention product roadmap and drive cross-functional alignment across engineering, growth, and support.

Sequencing is the world's largest direct-to-consumer whole genome sequencing platform, leveraging AI to deliver personalized health insights. As a Series A, fully remote company named a Best Places to Work in 2026, they foster a culture of autonomy, transparency, and growth.

Romania 5w PTO

  • Build and project manage lifecycle programs across onboarding, adoption, optimization, renewal, advocacy, and re-engagement.
  • Map customer journeys and translate them into campaigns, workflows, and customer experiences.
  • Create marketing content such as emails, landing pages, webinars, and advertisements, and analyze results with tools like Tableau and PowerBI.

Veeam is the Data and AI Trust Company, helping organizations ensure their data and AI are fully understood, secured, and resilient. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers and fosters a culture of growth, learning, and making a real impact.

Europe 5w PTO

  • Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps.
  • Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging.
  • Build growth, activation and retention strategies to increase ARPU, and run experiments on messaging, timing, channels and cohorts.

SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent, and intuitive for everyone. We're Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets, and we embrace diversity and inclusivity.

VP, Marketing

Doit
Global

  • Own customer acquisition, activation, retention, and marketing efficiency across group products.
  • Set channel strategy and budgets based on CAC, LTV, conversion, and incremental returns.
  • Build growth teams, launch new products, and drive experimentation to scale consumer technology brands.

Doit builds mobile-first financial and insurance platforms, making insurance and financial services accessible online across Southeast Asia. The company has a global team of over 20 nationalities, driven by passion and a mission to use AI to make finance smart and safe.

Spain 6w PTO

  • Lead high-impact CRM and lifecycle marketing programs for a flagship HBO Max account as the senior client contact.
  • Combine deep technical Braze expertise with strategic client relationship ownership, including audits, architecture, and experimentation.
  • Collaborate across creative, retention, martech, and client teams to deliver award-winning campaigns across EMEA and APAC.

Phiture is a mobile growth consultancy that partners with leading apps like Adobe, Headspace, and LEGO to drive sustainable growth. It is a global, flexible team that values personal development and sets the standard for growth in the digital world.

$65,000–$85,000/yr
US Unlimited PTO

  • Build and execute lifecycle campaigns in Braze across email, push, SMS, and in-app.
  • Own journey building, segmentation, QA, and A/B testing to drive retention.
  • Partner with growth, content, and product to boost activation and repeat play.

Splash Sports is a leading peer-to-peer sports gaming platform offering real-money contests across 40+ states. Backed by top investors and sports team owners, they are scaling fast with a mission to bring people closer through the gamification of live sports.

Global

  • Maintain long-lasting customer relationships and monitor adoption and satisfaction through outreach.
  • Collaborate with team members to reduce churn and increase retention through tailored strategies.
  • Troubleshoot customer issues and document interactions in CRM to drive product and marketing insights.

Bobtail is a supply chain technology company dedicated to eliminating inefficiencies and increasing happiness in the supply chain. They emphasize teamwork, experimentation, and a diverse, inclusive culture with a focus on mental health and work-life balance.

Europe Africa

  • Own two core growth pods in year one—Repeat Phones and Digital Lending—with a path to pod leadership.
  • Build and run multi-channel campaigns in CleverTap (SMS, WhatsApp, push, in-app) against conversion goals.
  • Run structured experiments, document playbooks, and keep data quality trusted across African markets.

We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We've helped over 10 million customers access over $2 billion in credit, with teams spanning the UK, Europe, and Africa.

$180,000–$195,000/yr
US 3w PTO

  • Own end-to-end post-purchase member experience, defining strategy and experiments to drive retention.
  • Partner with design, engineering, brand, and marketing to shape member-facing experiences and cross-sell.
  • Build a data-grounded roadmap using cohort analysis, LTV, and product analytics to grow retention and adoption.

Seed Health is a microbiome science company developing clinically validated products for gut and whole-body health, including its DS-01 Daily Synbiotic. It is a profitable DTC business with a galaxy-class team of researchers, clinicians, designers, engineers, and storytellers known for scientific rigor and culture rooted in impact.

US

  • Own the entire post-sale organization as VP of Customer Success, driving retention and expansion across all customer segments.
  • Lead a team of 12 CSMs, one manager, and support agents while scaling the CS organization through rapid growth.
  • Build enterprise customer strategies, operating rigor, and AI-assisted workflows to stay ahead of company growth.

Clearstory is a construction change order management platform that replaces email, Excel, and paper with intelligent automation and real-time collaboration. The company is a ~100-person, Series B headquarters in San Francisco with a distributed US team and values like customer obsession.

UK

  • Own strategy, discovery, roadmaps and delivery across Core UX and Core Internal teams.
  • Shape regulated customer journeys across KYC, verification, affordability and safer gambling.
  • Support international expansion by building reusable capabilities that adapt to local requirements.

Midnite is a next-generation sports betting and gaming platform built for a new wave of players. Over 400,000 players have already made the move, and we’re a high-performance team operating at pace with high ownership and constant iteration.

$139,000–$160,000/yr
Global Unlimited PTO 12w maternity 12w paternity

  • Own a book of 80–100 accounts end-to-end, driving adoption, renewals, and retention.
  • Build multi-threaded relationships with executives and decision makers to align on business outcomes.
  • Spot risk early, lead executive business reviews, and partner with expansion teams to grow accounts.

Help Scout provides customer support software that helps over 10,000 businesses build better customer relationships, now with AI-powered tools to improve customer experience. They are a fully remote team of 120+ people worldwide, with a culture that values ownership, curiosity, and craft.

$88,000–$94,000/yr
US Unlimited PTO 16w maternity 16w paternity

  • Lead donor retention, upgrades, and additional-gift strategies to maximize donor lifetime value.
  • Design personalized multichannel journeys across email, SMS, paid media, and direct mail.
  • Collaborate cross-functionally to reduce churn, increase recurring revenue, and improve engagement.

Mission-driven organization focused on expanding access to clean and safe drinking water worldwide. Emphasizes an inclusive work environment, diverse perspectives, mutual respect, belonging, and professional growth.