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US

  • Lead the vision and strategy for the B2Bi/EDI product line, aligning cross-functional teams.
  • Drive go-to-market strategy, positioning, and messaging to grow revenue and pipeline.
  • Own P&L and annual recurring revenue growth, acting as a business owner.

Product Management Go-to-Market Strategy P&L Management Cross-functional Leadership

20 jobs similar to General Manager (GM), Product Line – B2Bi/EDI

Jobs ranked by similarity.

  • Own the product roadmap across all areas, balancing short-term delivery with long-term vision.
  • Lead, mentor, and grow the PM team, establishing strong product craft and a culture of ownership.
  • Drive cross-functional alignment with Engineering, Design, Sales, and Customer Success to ship and adopt products.

EULER is an AI-native PRM for modern partnership teams, replacing manual work and turning partner activity into revenue. They grew 600% YoY in 2025 and serve industry leaders, with a small, high-impact team that values speed and ownership.

Product Lead

Sweed
Global 4w PTO

  • Shape the product vision and direction for the Marketing area, translating it into clear priorities and actionable plans.
  • Own complex product initiatives end-to-end, from discovery and validation through delivery, launch, and evaluation.
  • Mentor Product Owners, partner with engineering and design, and turn customer problems into scalable B2B SaaS solutions.

Sweed builds an all-in-one cannabis retail platform combining POS, eCommerce, marketing, analytics, and inventory management. With a team of over 200, they are a remote-first, product-driven startup focused on simplicity and innovation.

$242,000–$300,000/yr
US Unlimited PTO

  • Lead the commercial growth and product strategy for G-P's flagship Employer of Record (EOR) business, driving revenue and market expansion.
  • Partner with the CPO and executive peers to align product portfolio with growth priorities, optimize unit economics, and enhance financial performance.
  • Scale and empower a multi-tiered product organization, managing senior directors and directors across distinct product pillars.

G-P provides a SaaS-based Global Employment Platform that enables companies to expand into over 180 countries quickly without local entity setup. The company fosters a diverse, remote-first culture and values innovation, offering flexibility and resources to its employees.

US Canada

  • Lead go-to-market strategy and launches, owning positioning, messaging, and pricing across the portfolio.
  • Build sales enablement with playbooks, training, and battlecards that empower field teams.
  • Use AI-assisted research and voice-of-customer practices to sharpen competitive insight and decisions.

Really Great Reading designs innovative literacy products and training that bring the Science of Reading to thousands of schools. It fosters a collaborative, diverse culture focused on improving literacy scores nationwide.

  • Own the product roadmap across integrations, lifecycle, and core platform capabilities, balancing immediate delivery with long-term vision.
  • Lead and mentor the product management team, establishing strong product practices and a culture of ownership.
  • Partner with Engineering, Design, Sales, and Customer Success to drive product strategy and execution.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. The company is fast-growing and focuses on innovative recruitment technology, fostering a collaborative and fast-paced culture.

North America

  • Own a strategic area and define the bets and roadmap that move your outcome.
  • Work closely with engineering, design, and customers to ship complex features on time.
  • Use AI tools daily and launch features while measuring results to decide next steps.

Great Question is the all-in-one AI customer research platform that helps teams recruit participants, run research, and share insights. We are a small, senior remote team with a culture of high trust, high agency, and customer obsession.

US

  • Leads a global team to set product management vision and strategy aligned with company goals.
  • Drives cross-functional communication and participates in Go-To-Market strategy and customer engagements.
  • Manages product lifecycle, defines market requirements, and delivers high-quality product releases.

ConnectWise is a global software company dedicated to helping technology solution providers manage their businesses, sell efficiently, and automate service delivery. With over 3,000 colleagues across North America, EMEA, and APAC, the company fosters an inclusive culture that values diverse perspectives and skills.

US

  • Lead multiple high-complexity, cross-functional GTM initiatives for Education and Curriculum products.
  • Own GTM motions end-to-end from opportunity identification through launch and performance measurement.
  • Partner with Sales, Marketing, Finance, and Analytics to drive acquisition, adoption, expansion, and retention.

Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. It is a three-time Cloud 100 company backed by top investors, with a distributed team across US time zones and select offices internationally.

$0–$150,000/yr
US

  • Own product marketing for a dedicated line of business, connecting Product, Sales, Customer Success, and Marketing.
  • Develop product positioning, value propositions, and go-to-market plans grounded in customer needs.
  • Create sales enablement materials and lead customer and competitive research to inform strategy.

12twenty is a leading talent acquisition platform connecting employers with elite early career professionals from top universities. The fast-growing company values collaboration, innovation, and continuous improvement.

US 18w maternity 16w paternity

  • Own go-to-market across new business, renewals, and upsell, representing PM in revenue leadership.
  • Partner with revenue, enablement, growth, and PR to align messaging, training, and campaigns.
  • Lead the downstream PM team and build an AI-native production engine for on-brand assets.

Spring Health is a global mental health company using an AI-native platform to deliver personalized support across coaching, therapy, and medication. It reaches 170 million+ people and fosters a culture of thoughtful AI use.

UK

  • Lead AI strategy and product roadmap, turning opportunities into trusted AI products.
  • Manage AI suppliers and delivery partners, ensuring secure and responsible adoption.
  • Collaborate with UK and France IT teams, set standards, and measure AI value.

EDF Power Solutions is a renewable energy company shaping an Electric UK and Ireland. The diverse, fast-growing team works across wind, solar, battery storage, and green hydrogen, aiming to deliver 10GW of low-carbon energy by 2035.

$148,000–$248,400/yr
North America Europe Unlimited PTO

  • Owns the end-to-end new-logo strategy across EMEA and AMER, including pipeline generation and regional execution.
  • Leads and develops four manager-level direct reports, holding them accountable for team performance.
  • Builds cross-functional relationships and influences roadmaps to drive new logo acquisition.

GitLab is an intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity and accelerate digital transformation. Trusted by over 50 million users and more than 50% of the Fortune 100, the company fosters a high-performance culture driven by its values and continuous knowledge exchange.

$170,000–$200,000/yr
US Unlimited PTO

  • Own and deliver incubator products from brief to minimum sellable product, including early go-to-market and customer engagement.
  • Drive product discipline through pivots, maintaining crisp PRDs, staged roadmaps, and demo readiness in a fast-paced, ambiguous environment.
  • Partner with engineers and business units to ship AI-native products, ensuring clean hand-offs and high-quality outcomes.

Mitratech is a global provider of legal, risk, compliance, and HR software, serving over 20,000 companies including 30% of the Fortune 500. The company fosters an entrepreneurial and inclusive culture, supporting individual excellence and continuous learning.

UK

  • Lead the EMEA Education GTM strategy to retain and grow the customer base, reducing churn and increasing market value.
  • Own commercial sales targets, aligning team performance with SaaS metrics like Net Dollar Retention and ARR growth.
  • Hire and lead the regional team, fostering employee engagement and external partnerships to drive business success.

Everway creates technology that helps everyone understand and be understood, building a more neuroinclusive world. With over 800 employees across North America, UK, Europe, Australia, and New Zealand, we value curiosity, courage, and commitment in a collaborative, fast-paced culture.

$130,000–$160,000/yr
US Unlimited PTO

  • Own the product strategy and roadmap for Handbooks, Compliance Learning, and Multi-State Compliance, driving outcomes for employers, partners, and employees.
  • Lead continuous customer discovery with employers, HR practitioners, brokers, and PEOs to turn evidence into testable assumptions and product decisions.
  • Deliver AI-native compliance experiences with expert-in-the-loop review, measure adoption, and partner across engineering, design, and go-to-market teams.

Mitratech builds world-class products that simplify operations in Legal, Risk, Compliance, and HR functions. Serving over 20,000 companies globally, including 30% of the Fortune 500, they offer a diverse, inclusive culture that blends entrepreneurial spirit with enterprise investment.

North America Unlimited PTO

  • Define and maintain a 12-18 month product strategy for GitLab's AI Software Factory, driving adoption and growth.
  • Own the adoption journey from discovery to activation, retention, and expansion, removing friction for users and buyers.
  • Use product analytics, customer feedback, and experiments to measure impact and refine the product-led growth approach.

GitLab is an intelligent orchestration platform for DevSecOps that helps organizations ship better, more secure software faster. Trusted by over 50 million users and more than half of the Fortune 100, GitLab has a high-performance, AI-driven culture focused on collaboration and continuous learning.

$225,000–$250,000/yr
US

  • Own the product strategy and roadmap for Envoy Global's core immigration case management platform, working closely with architecture and engineering.
  • Design and run product operations frameworks including planning cadences, governance forums, and operating metrics to enable predictable shipping.
  • Translate complex compliance and customer requirements into prioritized product roadmaps and partner with Sales, Customer Success, and Legal on go-to-market.

Envoy Global is a proven innovator in the global immigration space. They combine an industry-leading tech platform with holistic service to streamline and expedite the immigration process for employers and individuals.

$200,000–$270,000/yr
United States

  • Own the multi-year product strategy and roadmap tied to measurable outcomes like net dollar retention and competitive win rate.
  • Drive detection quality as a core metric, partner on research-to-product pipeline, and lead AI product direction and governance.
  • Run customer discovery with CISOs and practitioners, support strategic deals, and lead the product team's operating cadence.

Finite State partners with product security teams to create transparency for connected devices and supply chains. We are a fast-growing series-B company with a fully distributed workforce committed to a remote-first culture.

$331,000–$410,000/yr
US

  • Shape and communicate the product vision for external-facing services, operating in founder mode to build and scale the business.
  • Engage directly with customers, partners, and developers to gather feedback and evangelize the product.
  • Drive B2B2C product strategies and collaborate with engineering to balance feature development with platform scalability.

Mapbox is the leading real-time location platform powering location-aware businesses and AI applications. With over 4 million registered developers, Mapbox fosters a culture of high-performing creativity, diversity, and continuous learning.

Global

  • Own the product vision, roadmap, and go-to-market for Hightouch's Agentic Personalization pillar.
  • Define the agent experience (autonomy vs. human approval) and build the trust loop.
  • Engage with enterprise product and growth teams to drive adoption and revenue.

Hightouch helps enterprises run marketing with an agentic platform spanning advertising, lifecycle, and personalization. More than 1,000 companies use Hightouch, and the culture is a small, high-autonomy team that moves fast and leverages AI heavily.