Define and evolve Highlight’s product positioning and market narrative.
Lead messaging and go-to-market planning for product launches and feature releases.
Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging.
They help consumer brands make better product decisions before they launch to market by testing product concepts, formulations, packaging, and messaging with real consumers. Highlight combines research expertise with AI-powered technology, enabling teams to run research-grade testing faster and at greater scale than traditional methods.
Own the go-to-market strategy for Bluesight’s market-leading diversion and privacy SaaS products.
Translate complex technical capabilities into clear narratives for various audiences.
Maintain consistency across marketing, sales, and customer-facing materials.
Bluesight creates solutions that increase efficiency, safety and visibility for health systems, hospital pharmacy, and pharmaceutical manufacturers. They are a high growth healthcare information technology company with a start-up vibe and over 3,000 customers using their proven solutions.
Own positioning and messaging for Levanta across our ICPs, use cases, and product areas
Build and maintain our messaging architecture, including value props, proof points, differentiation, and objection handling
Create and scale core GTM assets including decks, one-pagers, battlecards, launch briefs, training materials, and demo narratives
Levanta is the leading affiliate marketing platform for marketplace sellers, helping Amazon and Walmart brands unlock a scalable, cost-effective marketing channel through direct affiliate partnerships. They have access to over 30,000 vetted publishers, influencers, affiliates, and media buyers.
Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy.
Bring new Premium products or features to market. Support GTM motions for Premium’s small business products, Premium Company Page and Premium All-in-One, across in-product and marketing channels.
Own the messaging and storytelling strategy for small business owners and leaders. Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels.
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. They aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Own messaging, positioning, and storytelling for a defined product area.
Lead go-to-market plans for features and launches (with guidance).
Build high-impact sales enablement and content.
Maven is the world's largest virtual clinic for women and families, with a mission to make healthcare work for all. They offer award-winning digital programs that provide clinical, emotional, and financial support all in one platform, trusted by over 2,000 employers and health plans.
Define and communicate product value to the market.
Own product launch marketing, positioning, and messaging.
Develop sales enablement materials and act as a cross-functional expert.
Arpio is building the next generation of disaster recovery for the cloud, offering a SaaS solution to protect AWS infrastructure. They are a small but mighty team (YC W21) that loves to tackle hard problems and collaboratively build an innovative product.
Support launch planning and execution for new features and product enhancements.
Contribute to positioning, messaging frameworks, and value propositions.
Translate complex technical and compliance capabilities into clear narratives.
Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.
Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.
Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Their platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.
Own product launch execution by developing comprehensive GTM activities, including clear positioning, messaging, and value propositions.
Manage the cadence and content of customer-facing communications, ensuring a consistent and effective communication flow.
Create the necessary messaging and materials for each launch, including customer-facing content, in-product messaging, and supporting collateral.
Katana is a remote-first SaaS company that builds powerful inventory and manufacturing software for businesses that make and sell physical products. They have a 100+ person team across 15+ countries and take an AI-first approach to eliminate repetitive tasks and allow their team to focus on creative and impactful work.
Leads global product marketing strategy, connecting product, sales, marketing, and customer insight.
Defines positioning, messaging, competitive intelligence, and go-to-market strategy.
Translates product innovation into market narratives, ensuring solutions are differentiated.
SuccessKPI is a global company focused on achieving success through unity. They value innovation, a strong work-life balance, and providing employees with opportunities to shape the future of the organization as a fully remote team, striving to create a diverse and dynamic culture.
Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.
Mediafly's platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. They are a fully distributed company with an HQ in Chicago, IL and have been recognized as a Best Place to Work.
Own positioning & messaging; define the 'why us' and maintain consistency across platforms.
Be the voice of the customer; conduct interviews and gather insights to identify conversion drivers.
Define and track key performance indicators using data and AI to enhance message testing.
They use an AI-powered matching process to ensure your application is reviewed quickly and fairly. They identify the top-fitting candidates and share this shortlist directly with the hiring company.
Deliver high-quality, differentiated messaging that clearly communicates the value of new and existing TrustArc capabilities.
Translate complex technical concepts into compelling, solution-oriented narratives that resonate with diverse audiences.
Build, deliver, and lead impactful GTM and sales enablement tools, resources, and training.
TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. They are a global team across the Americas, Europe, and Asia that helps customers demonstrate compliance, minimize risk, and build trust.
Own end-to-end commercialization strategy and go-to-market planning for priority initiatives.
Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays.
Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers.
Ministry Brands provides SaaS operational management systems, payments platforms, digital engagement tools, and background screening solutions for faith-based, non-profit, and for-profit organizations. They serve over 95,000 customers and have been a trusted partner in digital transformation for over four decades.
Build narratives and assets to help enterprise buyers understand and adopt Badge.
Own the content engine that educates the market and sharpens Badge’s point of view.
Develop positioning and messaging and create launch assets for new features and products.
Badge provides the infrastructure layer for Apple Wallet and Google Wallet, offering enterprise brands a unified solution for dynamic, real-time wallet experiences across identity, access, loyalty, and commerce. They have raised $17.1M and are backed by investors like TTV Capital, Stripe, and QED Investors, as they aim to define a new category in wallet infrastructure.
Shape how Superside’s services and solutions are positioned, launched, and adopted in the market.
Lead product marketing function and drive the go-to-market strategy across Superside’s four service pillars.
Partner with the VP of Marketing to evolve positioning, packaging, and pricing, and lead Superside’s AI adoption strategy.
Superside is an AI-first creative partner, assisting in-house marketing and creative teams at brands like Intuit, Amazon, and Reddit scale high-quality, on-brand creative. They are a human-led, AI-native partner with a global creative team trained to use AI as a creative amplifier.
Develop specialized positioning and messaging for Nextech Patient Experience.
Create and execute go-to-market (GTM) strategies for new features and enhancements.
Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties.
Nextech is a leader in specialty healthcare technology solutions. They are committed to hiring and retaining talent, which is why they invest in their employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
Steward product positioning, messaging, and narratives
Create materials to support go-to-market strategy and launch planning
Conduct customer, market, and competitive research
Energage helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 19 years of culture research and the results from 23 million employees surveyed across more than 70,000 organizations, Energage delivers the most accurate competitive benchmark available.
Lead go-to-market initiatives for new products, services, and features.
Develop clear positioning and value propositions to communicate the value of Crux’s products.
Translate customer and market insights into differentiated strategies.
Crux is a capital platform for the clean economy, modernizing capital raising and deployment for clean energy and critical infrastructure through advisory, investments, technology, and intelligence solutions. Their team consists of 95+ experts in energy, tax, finance, government, and technology, fostering a collaborative and innovative culture.
Own the positioning and messaging for energy products.
Lead the production of product marketing materials.
Partner with Product to translate technical detail into commercial narratives early.
Tem is rebuilding the energy transaction, making it transparent and fair, with the goal to put power back in the hands of customers and take on access to low-cost electricity. They are scaling internationally to build an AI-driven infrastructure and have closed a $75 million Series B.